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• Reddit is surging in coupon search visibility

  Reddit now ranks for over 360,000 coupon-related queries according to Semrush data, with visibility increasing. Analysis by CouponBirds found that, for the 59 query brands where both Reddit and CouponBirds rank, Reddit provides valid coupon codes for 25% of brands, compared to 54% for CouponBirds.

• Reddit launches a free-form ad generator in beta

  Reddit's new generator builds free-form ads from real community conversations: you provide your website, media, and context, and its Community Intelligence produces a brand summary, audience insights, and ad concepts, with drafts informed by KarmaLab best practices. Free-form ads have delivered twice the CTR of standard formats since 2024, with Canada Goose seeing a 10.5-point ad awareness lift and the UK Department for Transport a 14-point action intent lift.

• Reddit launches Max campaigns beta with AI-powered optimisation and open-box reporting

  Reddit has introduced Max campaigns, an AI-powered campaign type that automates settings to optimise for every impression. Early split tests show a 17% lower CPA and 27% higher conversion rate than manual setups.

• Reddit expands lead generation with Max campaigns and CRM connections

  Reddit expands Max lead-generation workflows, audiences and CRM connections. HubSpot remains open beta, Dreamdata alpha, and some implementation work is planned for later in 2026.

• Reddit introduces asset groups within Max campaigns

  Reddit is introducing asset groups so advertisers can organise different product lines or use cases within a single Max campaign.

• Reddit makes Max campaigns available to all advertisers

  Reddit has opened Max campaigns to all advertisers after the earlier beta, extending automation across targeting, creative selection, placements and budgets.

• Reddit reports Q4 2025: ad revenue up 75%, announces $1B buyback and signals adtech acquisitions

  Reddit reported Q4 revenue of $726 million (up 70% YoY), with $690 million from advertising (up 75% YoY). Daily active users grew 19% to 121.4 million, and the company announced a $1 billion share repurchase program.

• Reddit tests AI-powered shopping carousels in search results

  Reddit is testing a new AI-powered search feature that surfaces community-recommended products with pricing, images, and direct purchase links. When US-based users search for product-related queries like "best noise-cancelling headphones," they'll see interactive product carousels at the bottom of search results.

• Reddit threads now pull directly into Google Business Profiles

  Darren Shaw has flagged a new "About this place" section appearing in Google Business Profiles on desktop: primarily for food and drink businesses: that pulls Reddit threads directly into the profile. Valentina Vasileva first spotted the section, and Darren confirmed it shows Reddit content alongside the standard GBP information.

• Reference images now guide AI image generation in Google Ads

  The Generated tab in the Google Ads image picker now accepts reference images. You can add products, people, backgrounds, or style references so Google AI matches your intended look, alongside a 1,500-character prompt and new advanced options.

• [Reminder] Demand Gen Lookalikes shift from strict targeting to suggestion mode.

  Google is fundamentally changing how Lookalike segments work in its advertising platform, moving from strict audience targeting to a more flexible, signal-based approach. The change, first spotted by Dario Zannoni last week, means that Lookalike audiences will increasingly serve as optimisation signals rather than hard-targeting constraints, following the pattern Google has established with other audience types.

• Reminder: Google Search Console links report has limited backlink visibility

  Google Search Console's links report does not show all backlinks to your site, and Google intentionally limits the data to prevent misuse by spammers. Third-party tools can provide more comprehensive data, though users should be cautious about over-relying on "toxic links" metrics.

• Sam Altman proposes a 5% OpenAI stake for the US administration

  Sam Altman has proposed giving the US administration a 5% stake in OpenAI, worth roughly $42.6bn at the latest reported valuation. The proposal would encourage other US AI companies to follow.

• Scheduling BigQuery queries on the hour can run them twice

  Scheduled BigQuery queries set exactly on the hour can execute twice. Scheduling a few minutes before or after the hour avoids the double run.

• Screaming Frog v24 launches MCP Server for Claude Desktop integration

  Gus Pelogia and Ian Ferguson have both flagged the launch of Screaming Frog v24's MCP Server, which lets users run crawls directly inside Claude Desktop. The setup involves grabbing the MCP extension from Screaming Frog's docs, installing it via Claude Desktop settings, and restarting.

• Search ads test a "Read more" expansion link on desktop

  Google is testing a "Read more" hyperlink in desktop Search ads that expands the ad to show additional text. For you, this means ad real estate may grow behind a click, so watch how expandable copy affects CTR if the test reaches your ads.

• Search ads test another AI-generated review-summary label

  A reported Search ad test displays a “What customers love” summary drawn from store-rating reviews beneath the sponsored result.

• Search campaigns for Travel arrive with ad-group-level format toggles

  Thomas Eccel has detailed how the new Search campaigns for Travel work in practice, following the GML announcement. Format selection lives at the ad-group level rather than the campaign level: a Formats panel inside ad-group settings lets advertisers independently enable Text ads (now able to pull from a travel feed), Travel Promotion Ads, and Booking Link Ads.

• Search campaigns for Travel consolidate fragmented travel formats into AI Max

  Google has launched Search campaigns for Travel, consolidating previously fragmented travel campaign types into a single AI Max-powered workflow. Travel advertisers had been managing different campaign types across separate interfaces: Hotel campaigns, Search ads with travel-specific feeds, and other vertical-specific formats: each with their own setup, reporting and optimisation patterns.

• Search campaigns for Travel open a beta for things to do and events

  Google is expanding Search campaigns for Travel to an open beta covering the things-to-do and events verticals. The beta adds AI Max features such as search-term matching and item groups, central buying across feed formats and text ads, and unified search-term reporting.

• Search campaigns for travel unify travel ad formats with AI Max

  Search campaigns for travel bring travel ad formats: Travel Promotion Ads, Booking Links, travel feeds: directly into the Search ecosystem with AI Max. The change consolidates what previously required multiple campaign types into a single buying door for all travel formats, with full access to AI Max's targeting and creative automation and a unified performance view across the SERP.

• Search-click behaviour holds steady as Alexa replaces Rufus.

  Bradley Sutton has shared Search Query Performance data suggesting clicks straight after an Amazon keyword search have changed little in two and a half years. Clicks rose through Q1, then dipped in the two months since Alexa for Shopping replaced Rufus, which he says could indicate more shoppers consulting Alexa after searching.

• Search Console adds a control to keep content out of AI features

  Google has added a control in Search Console to include or exclude your site's content from AI features such as AI Overviews and AI Mode, under Settings and Search generative AI. Excluding removes all AI-feature visibility, and child properties inherit the parent setting.

• Search Console adds platform properties for social and video

  Google is rolling out a new Search Console property type, "platform properties," letting you register Instagram, TikTok, X, or YouTube and see how that content performs in Google Search and Discover. It reports clicks, impressions, top posts, and the search terms that surface your social and video content.

• Search Console AI-powered configuration now available to all

  Google Search Console's AI-powered configuration feature is now available to everyone. The feature provides automated assistance with Search Console setup and configuration, making the tool more accessible to users who may not have deep technical SEO expertise.

• Search Console updates country and device filters

  What grouped country and device filters in Search Console mean for organic search analysis and advertiser planning.

• Search Console’s generative AI reports complete their global rollout

  Google updated its Search Console announcement to confirm that generative AI performance insights had rolled out worldwide by 31 August.

• Search Console patches a two-day Crawl Stats gap

  Barry Schwartz reported missing Crawl Stats data for 15 and 16 August and confirmed on 23 August that Google had patched the gap. The incident affected reporting rather than establishing a change in crawl behaviour.

• Search Console platform properties go global

  Platform properties are now live for all Search Console users, tracking how Instagram, TikTok, X, and YouTube posts perform on Google Search, Discover, and News. Connecting an account creates a new property per platform.

• Search Partner Network gets full placement reporting

  Google Ads has rolled out full placement reporting for the Search Partner Network, which is surfaced via the PPC News Feed. Advertisers can now see specific placement-level performance data across the Search Partner Network: closing the long-standing gap where Search Partners delivered traffic with effectively no placement visibility.

• Seasonality Adjustments for Portfolio Bidding are now fully available

  Seasonality Adjustments for Portfolio Bidding: previously announced: are now fully available for portfolio bid strategies and shared budgets. It lets us as advertisers signal forthcoming demand spikes (sales events, product launches, seasonal peaks) to Microsoft's bidding algorithm, mirroring the Google Ads seasonality adjustment surface, which has been live for years.

• Seller Assistant explains why a listing loses the Featured Offer

  Seller Assistant can now diagnose why an ASIN is not winning the Featured Offer, reviewing buyability and offer conditions instead of leaving sellers to check manually. For you, this means Buy Box detective work gets automated, so ask the assistant before rebuilding pricing rules on a hunch.

• Sellers can bid for Sub Same Day warehouse capacity

  Ivan Marynych reported a Placement Reservation programme that allows eligible third-party sellers to select ASINs and bid for additional Sub Same Day warehouse space via Capacity Manager. Amazon's Sub Same Day network can deliver eligible products in two to five hours, while costs vary by ASIN and market and apply when units ship through the programme.

• Sergey Brin reportedly takes direct oversight of Gemini

  Google is restructuring its AI leadership with co-founder Sergey Brin reportedly overseeing Gemini directly as the company chases OpenAI and Anthropic. For you, this means Google's AI cadence may accelerate further, so expect faster Gemini-driven changes across ads surfaces.

• Server-side GTM gains control to block browser calls for Ads and Floodlight tags

  Google is adding a server-side GTM control that blocks the browser calls made by Google Ads and Floodlight tags, flagged by Simo Ahava. The change relates to Google Ads' shift in how it responds to the consent state and to Google Signals when linked to a GA property.

• Shared Claude conversations were indexed by Google

  Thousands of shared Claude conversations were found indexed and publicly searchable on Google, exposing chats users believed private. For you, this means shared AI chat links can become public records, so audit what your team shares and treat shared links as publishable.

• Shop visits are now available as an account-level goal in Google Ad Grants

  Nonprofits using Google Ad Grants can now set shop visits as an account-level goal - a capability that previously returned an error in Ad Grant accounts. For organisations with physical locations, such as museums, community centres, or service locations, this enables optimising campaigns based on actual footfall rather than proxy metrics.

• Shopify AI Toolkit connects Claude Code, Cursor, Gemini CLI, and Codex directly to Shopify stores

  Awais Nabi has reported that Shopify has launched the Shopify AI Toolkit, which connects AI agents: including Claude Code, Cursor, Gemini CLI, VS Code, and OpenAI Codex: directly to a merchant's store via a 2-minute installation. The toolkit enables natural-language instructions to execute store changes: product description updates, conversion funnel analysis, pricing adjustments, inventory management, and collection restructuring: through the agent rather than the admin interface.

• Shopify and ChatGPT checkout plans appear contradictory

  Shopify emailed merchants that checkout in ChatGPT will launch by the end of March 2026. However, The Information reported last week that OpenAI is abandoning in-chat checkout.

• Shopify app pixel optimisation settings can auto-disable tracking

  Shopify added an "optimised" option to app pixels and customer events in January that will shut off an app if it does not detect data capture. The setting was designed to stop unused apps from running and sharing data.

• Shopify data: AI-referred shoppers convert at nearly 50% higher rates

  Juozas Kaziukėnas has surfaced Shopify data showing AI-referred shoppers convert at nearly 50% higher rates than non-AI-referred traffic, with 14% higher average order value. The data is sourced from Shopify's aggregate platform statistics across its 7-million-store base and represents one of the first systematic measurements of AI-referral commercial performance.

• Shopify deploys llms.txt files across 7 million stores

  Lee Woodman has flagged that Shopify has rolled out llms.txt files across its entire 7-million-store portfolio. The llms.txt standard: analogous to robots.txt for traditional crawlers: gives AI crawlers (ChatGPT, Claude, Perplexity, Gemini) a structured signal about which content can be used for AI training and citation purposes.

• Shopify enables "optimised" pixel data sharing by default

  Shopify has changed the default behaviour for sharing marketing pixel data. The platform now monitors attribution signals and may automatically suspend data sharing for pixels that don't show active signals, without warning.

• Eligible Shopify stores can activate Google Business Agent from their app

  Google’s Business Agent setup now includes a route through the Google & YouTube app on Shopify, importing branding and support details for merchants to review before activation.

• Shopify launches Agentic Storefronts for ChatGPT as default sales channel

  Shopify has announced that Agentic Storefronts: a new sales channel that enables merchants to sell directly to ChatGPT users: is now active by default for eligible stores. Products synchronise in real time across surfaces, with live inventory and pricing, and, if checkout is enabled, customers can purchase without leaving the chat.

• Shopify releases ChatGPT app for product search across all merchants

  Juozas Kaziukėnas has reported that Shopify has released a ChatGPT app that enables product search across millions of Shopify merchants and links directly to product pages. The app does not yet support checkout or shopping carts.

• Shopify rolls out AI-powered insights inside the Analytics dashboard

  Shopify has begun rolling out AI-powered insights inside the Analytics dashboard. Vivek Gupta has flagged the rollout: the new insights surface quick performance summaries and automatically highlight trends, giving merchants a high-level view of store performance without having to dig into individual reports.

• Shopify ships native A/B testing and controlled rollouts inside the admin

  Shopify has launched Rollouts, a native server-side-controlled deployment feature in the Shopify admin under the new Markets section. Merchants can now schedule storefront changes, release updates to a percentage of visitors, analyse performance, and decide when to push to 100%: without third-party testing tools or custom infrastructure.

• Shopify Smart Data Protection pauses inactive marketing pixels

  Shopify has launched Smart Data Protection, a feature that automatically pauses data sharing with marketing apps and pixels that are no longer driving results. The system quietly identifies forgotten or inactive pixels that are collecting customer data in the background and shuts them down automatically.

• Shoppable Collections ending February 27

  Amazon is discontinuing Shoppable Collections on February 27, 2026. The beta feature will disappear from Product Detail Pages and A+ Content Manager, with Brand Story automatically replacing it for sellers who had implemented it.

• Shopping Ads adds political content verification requirement for nine countries from April 16

  Effective April 16, Google will require election advertiser verification for Shopping Ads featuring certain political content in Argentina, Australia, Chile, Israel, Mexico, New Zealand, South Africa, the United Kingdom, and the United States. Google will also prohibit some Shopping Ads featuring political content in India.

• Shopping ads and free listings expand to 14 more countries

  Google is expanding eligibility for Shopping ads and free listings to 14 additional countries. The change broadens where product inventory can be served across Google surfaces.

• Shopping ads and free listings policies merge in September

  Google will consolidate its Shopping ads and free listings policies into one unified set on September 2, standardising requirements across paid and unpaid product surfaces. For you, this means one policy checklist instead of two, so review the combined rules when they are published to catch any tightening requirements.

• Shopping ads move inline inside Google AI Mode answers

  SERP Alert observed a Shopping ad carousel placed directly within the body of a Google AI Mode response, with another sponsored unit appearing at the bottom of the answer. The sighting indicates a new presentation test rather than a confirmed universal rollout.

• Rising Shopping CTR can hide falling ad impressions

  Mike Ryan reports rising Shopping ad click-through rates alongside falling impressions. He suggests that changes in when Google shows AI Overviews could be one explanation, but the post does not establish causation. Advertisers should read CTR alongside impressions, clicks and conversion outcomes before treating an increase as improved campaign performance.

• Short titles expand from Demand Gen into Performance Max

  Google's Merchant Centre specification now states that the short_title attribute can be used in visual Performance Max formats such as YouTube and Discover, not only in Demand Gen. Google recommends placing the most important information first and aiming for fewer than 40 characters, with 65 characters as the practical maximum before truncation becomes likely.

• Simo Ahava raises concerns over GTM &gtg_health=1 health-check requests

  Simo Ahava has documented unusual behaviour around &gtg_health=1 requests appearing alongside Google Tag Manager loads. The request loads a small library snippet from Google's CDN to log the status of a Google Tag load, but it appears only when GA or Ads tags are present in the container.

• Simo Ahava updates the GTM server-side SSL guide following the Google Cloud Platform change

  Simo Ahava has revised his guide on mapping an IPv6 frontend to a server-side Google Tag Manager load balancer on Google Cloud, following a platform change that now requires a Certificate Map for configuring SSL on multi-frontend load balancers. The updated steps involve configuration steps that cannot be completed entirely within the Google Cloud Platform UI, requiring some manual intervention until Google integrates the flow.

• Site Visits asset officially launches in Google Ads

  Google has officially introduced the Site Visits asset for Google Ads. You can see visit metrics in Search, Performance Max, and AI Max ads: boosting both ad performance and credibility by showing past visit volume to the advertised location or website.

• Six ChatGPT ad formats are now live

  A roundup of ChatGPT's ad rollout counts six formats now serving, from standard placements to the newer commerce units, though not everything announced is visible yet. For you, this means the format set is stabilising, so map which units fit your funnel before briefing creative.

• Smarter Ecommerce releases free Google Ads Benchmarks dashboard

  Smarter Ecommerce has released a Google Ads Benchmarks dashboard to help advertisers validate their metrics against the wider ecosystem. The dashboard provides clarity on channel-specific performance, market pressure from major players such as Amazon and Temu, and key metrics, including AOV, ROAS, and click volume comparisons.

• Smarter Ecommerce releases free Google Ads Placement Scanner script for spam detection

  Smarter Ecommerce has released a free script that audits Google Display Network placements for spam and MFA (Made for Advertising) sites. The tool flags 125+ high-risk TLDs based on data from ICANN, Spamhaus, and other watchdogs, and cross-references your Content Suitability report to identify mismatched country targeting.

• SMS joins the message assets in Google Ads

  Google is testing the addition of SMS as a message asset, alongside WhatsApp, Messenger, and Zalo under "set up your message asset." It uses a native Google Messages preview, keeps the 140-character starter message, and rolls SMS conversions into the account-level leads-from-messages goal.

• Snapchat and DICK'S Media link ads to sales in a clean room

  Snapchat has announced a measurement partnership with DICK'S Media that combines Snapchat ad exposure with DICK'S sales data in LiveRamp's data clean room. The stated aim is to show how Snapchat campaigns drive verified online and in-store sales.

• Snapchat brings catalog product ads into Sponsored Snaps

  Snap announced on 10 September that Dynamic Product Ads for Sponsored Snaps are available to advertisers globally. The placement brings catalog products into Chat as part of its Commerce Power Pack.

• Snapchat tests Omnichannel Optimization across web and app

  Snap's 10 September announcement places Omnichannel Optimization in alpha. It combines web and app purchase optimization within a single campaign.

• Snapchat opens Third-Party Web Optimization beta

  Snap announced Third-Party Web Optimization in open beta on 10 September. It combines first- and third-party signals to optimize toward third-party purchase outcomes.

• Snapchat expands Unified Attribution for AppsFlyer and Adjust users

  Snapchat has made Unified Attribution globally available to app advertisers using AppsFlyer or Adjust, following its earlier beta.

• Snapchat puts Value Optimization into beta for web and app

  Snap's 10 September Commerce Power Pack includes Value Optimization in beta for web and app advertisers. It is designed to optimize toward purchase value and return on ad spend.

• Snowflake signs $200M deal with OpenAI, following similar Anthropic partnership

  Snowflake has announced a $200 million multi-year deal with OpenAI, giving its 12,600 customers access to OpenAI models across all major cloud providers. The deal follows a similar $200 million agreement with Anthropic announced in December.

• Some US LSA advertisers will need a D-U-N-S number

  Google will require a D-U-N-S business identifier for some US Local Services Ads businesses and users. For you, this means another verification layer arrives for LSA, so obtain the identifier early if you manage affected accounts.

• SpaceX acquires xAI in $1.25 trillion merger, creating the world's most valuable private company

  SpaceX has acquired Elon Musk's AI startup xAI in a merger valuing the combined company at $1.25 trillion. Musk cited plans to build space-based data centres to meet AI power demands. xAI, which owns the Grok chatbot and previously acquired X (Twitter), is currently burning around $1 billion per month.

• SpaceX agrees to acquire AI coding startup Cursor for $60bn

  SpaceX has agreed to acquire AI coding startup Cursor for $60bn in stock, days after the company's record IPO. The deal is intended to help SpaceX's AI division: built around Elon Musk's xAI, which SpaceX merged with earlier this year: catch up to the major AI labs, and is expected to close in the third quarter.

• SpaceX completes the largest IPO in history

  SpaceX has gone public on the Nasdaq. The company priced its IPO at $135 a share, raising around $75bn and valuing it at roughly $1.77tn: the largest IPO ever: and now spans Starship, Starlink, xAI, X, and its launch business under one umbrella.

• Spain opens to telemedicine prescription drug ads from August

  Google is updating its Healthcare and Medicines policy in August to let telemedicine providers promote prescription drug services in Spain. Providers must hold LegitScript's Healthcare Merchant Certification, and violations receive a warning at least seven days before any account suspension.

• Sponsored Brands Collections are now live with automatic and manual options

  Amazon has made the Sponsored Brands Collections format live with two options. Automatic mode lets Amazon's AI select products from your catalogue based on keyword targets and shopper queries, generating the ad title and landing page automatically.

• Sponsored Products and Sponsored Brands prompts move to general availability

  Amazon is moving Sponsored Products prompts and Sponsored Brands prompts from open beta to general availability in the US on March 25, 2026. Prompts are an AI-powered enhancement that automatically surfaces relevant product information to shoppers during their journey.

• Sponsored Products video expands to desktop search

  Amazon is extending Sponsored Products video to desktop search results, with one to five feature videos per ASIN and up to three shown, letting shoppers interact without visiting the product page. For you, this means video creative now works on your highest-volume surface, so produce SKU-level video where margins justify it.

• Sponsored Shops blocks appear in Google Shopping

  Google is testing Sponsored Shops blocks inside Shopping results, highlighting entire stores with multiple products in a single block rather than individual product listings. The block displays store name, ratings, and product range, shifting visibility from product-level to store-level competition.

• Sponsored Stores and "Quick results" both surfacing inside Google AI Mode

  Glenn Gabe has spotted two distinct monetisation formats appearing in Google AI Mode product queries: a "Sponsored Stores" link when clicking a product in AI Mode results, and a "Quick results from the web" section that surfaces direct links to retailer websites. The dual format suggests Google is testing multiple ad and commerce surfaces within AI Mode simultaneously rather than committing to a single model for monetising shopping queries.

• Spotify completes marketplace strategy with SeatGeek partnership

  Spotify's new partnership with SeatGeek allows fans to purchase primary event tickets without leaving the app, completing what Dean McElwee describes as a full marketplace strategy. The premise: streaming is lead generation that hauls in traffic, while additional revenue comes from the broader fan economy.

• Store pages gain section-level performance reporting

  Amazon Store reporting now shows renders, views, clicks, and CTR for every section of a Store page. For you, this means Store layouts become measurable at section level, so restructure pages around the sections that earn clicks.

• Store Sales measurement eligibility expands via AI modelling

  Store Sales measurement: which connects digital ad investments to offline sales: is expanding eligibility to advertisers of all sizes through AI-modelled, privacy-safe insights. Previously, Store Sales required high traffic volumes and complex data setups; the new eligibility pilot uses Google AI to generate high-fidelity reporting even for accounts that didn't previously meet eligibility requirements.

• Strip the Google Ads UI back to the data with a free Chrome extension

  Bob Meijer has built and released a free Chrome extension that hides the clutter that the Google Ads interface has accumulated: AI performance summaries, auto-pop-up notifications, educational cards, Ads Advisor callouts, and "you're viewing this data range" reminders: leaving the tables and charts that carry the performance data visible. There is one toggle per element or a master switch to strip the whole interface back to a focused view.

• "Strongest match" and "Strong match" badges go live on Search ads

  The ad-quality badges announced in mid-June are now serving, first discovered live by Sachin Patel and replicated by others. The badges use existing ad quality and relevance signals to label how well an ad matches the query.

• Subscribe & Save reporting adds retention tiers

  Sellers can now see Subscribe & Save sales broken down by completed deliveries, including three, four, and five-plus delivery tiers rather than just active versus cancelled. For you, this means subscriber retention becomes measurable, so price and promote against actual repeat behaviour.

• Support form now requires a mandatory authorisation checkbox

  Google Ads has updated its support request process to require an "Authorisation" checkbox before submission. The checkbox grants Google Ads specialists access to your account and the ability to make changes for troubleshooting purposes.

• Support forms let you pick the exact campaign

  Google's support form now includes campaign selection, letting you point a case at the specific disapproved or limited campaign, down to ads or keywords. For you, this means support cases arrive with context attached, so expect fewer rounds of back-and-forth for clarification.

• Tableau Desktop Free Edition launches

  Salesforce has launched Tableau Desktop Free Edition with no subscriptions, no data restrictions, and no limits on creativity. The analytics platform runs permanently on your machine.

• Target CPA and Target ROAS reappear as explicit bidding options

  Google Ads is showing Target CPA and Target ROAS as explicit bidding strategy choices in campaign settings. This continues the Smart Bidding renaming covered in Week 25, now visible in the interface.

• Teads sues Google over 6.88 trillion diverted impressions

  Teads filed an 85-page antitrust complaint against Google in the Southern District of New York on 3 August, seeking treble damages over 6.88 trillion impressions it says were diverted from rival exchanges via Dynamic Allocation, Last Look, and Project Bernanke. In the same SEC filing, Teads warned Google could retaliate by cutting its revenue: an unusually candid dependency disclosure.

• Text disclaimers arrive in Google Ads assets for regulated industries

  Google has added Text Disclaimers as a dedicated asset in Google Ads, flagged by Arpan Banerjee. Built for regulated industries such as finance, healthcare, insurance, legal, and gambling, the asset gives advertisers a compliance-specific way to surface mandatory disclaimer text.

• Text disclaimers can now lead as the first ad description

  Google Ads can display a text disclaimer as the first line of ad copy, overriding descriptions pinned to position one. For you, this means compliance text can take your strongest copy slot, so check how disclaimers interact with pinned descriptions in regulated accounts.

• Text guidelines are now available globally in the AI Max beta

  Google has expanded beta access for text guidelines to all advertisers globally in AI Max for Search and Performance Max campaigns. The feature allows advertisers to define specific terms to exclude or concepts to avoid using natural language rules, such as "don't imply our products are cheap" or "don't use language like 'only for'."

• The AI performance report reaches more Search Console accounts

  The Generative AI performance report is rolling out to more users, with Google promoting it in-console. It shows site performance in generative AI features on Google Search.

• The Asset Optimisation panel is reorganised

  Arpan Banerjee first surfaced a redesigned Asset Optimisation panel, with text, image, and video automation settings grouped more clearly. The change affects navigation and visibility rather than introducing a new optimisation principle.

• The Audiences interface gets a cleaner layout.

  Meta has refreshed the Audiences interface with dedicated sections for Customers, Engaged Audiences, Lookalikes, Saved Audiences, and Unlabeled Audiences. The update is still rolling out across accounts.

• The Budget Panel lands in Performance Max and Demand Gen

  Google added a Budget Panel to its help documentation for Performance Max and Demand Gen. It shows recommended budget levels with performance forecasting to guide spend decisions.

• The Campaign Manager 360 API adds synchronous report queries

  A new reportData.The query endpoint returns Campaign Manager 360 performance data as structured JSON directly in the response, with a 60-second execution limit, for real-time dashboards and ad-hoc checks, while the Reports service continues to handle large or scheduled exports. For you, this means lightweight reporting queries can skip the batch pipeline, so move quick diagnostics to the new endpoint.

• The Content API for Shopping gets a sunset extension

  Google has extended the Content API for Shopping timeline, reported by Search Engine Roundtable. Developers gain more time to migrate to the Merchant API.