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• Meta folds Collection Ads into other ad formats

  Meta is removing Collection Ads as a standalone format from Ad Setup, with the change rolling out by account. The format will be included as an expanded display option within Single Image Ads or Catalogue Ads.

• Meta Frequency control is now live in some accounts

  Meta's new Frequency control is now live in some accounts. You can tick "Set a frequency" to control how often your ads are shown to the same user.

• Meta Graph API v20.0 reaches retirement on 24 September

  Meta lists 24 September 2026 as the retirement date for Graph API v20.0. Integration owners should check which version their requests use; Marketing API versions follow a separate schedule.

• Meta holiday benchmarks and partner-ad discovery: separate the planning inputs

  Susie Marino’s 2026 Facebook Ads benchmark article and Meta’s holiday and creator-marketing materials provide planning inputs for Q4. They do not establish a single benchmark target, nor do they mean every creator or partnership-ad workflow is available in each account.

• Meta image-asset uploads get updated handling in the refreshed interface

  Bram Van der Hallen has flagged an important Meta image-asset update: when uploading multiple image assets in the refreshed Meta Ads interface, the system handles asset grouping and rotation differently than the previous interface: with implications for advertisers who have been running structured creative tests across image variants.

• Meta Instant Forms adds WhatsApp number as a prefill field

  Meta Instant Forms now includes "WhatsApp number" as a prefill question option alongside phone number. The field auto-populates if the user has a WhatsApp number linked to their profile.

• Meta instant forms are now editable directly at the ad level

  Bram Van der Hallen has spotted that Meta Ads Manager now allows advertisers to edit existing instant forms directly, rather than only Duplicate or Archive them. The edit option is accessible at the ad level in the updated interface.

• Meta integrates the LLaMA AI model directly into Ads Manager

  Meta has embedded its LLaMA large language model into the Ads Manager interface, providing an AI-powered analysis layer for reviewing campaign performance, identifying trends, and monitoring delivery. Unlike the Manus connector, which links an external AI platform to Meta's systems, this integration makes Meta's own model natively available within the Ads Manager workflow, without requiring third-party tools or separate access.

• Meta introduces Location Fees for Digital Service Taxes [Last Week]

  Meta will begin adding Location Fees to cover Digital Service Taxes in certain countries starting April 2026. Current rates: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, United Kingdom 2%.

• Meta introduces "Preview to Publish" flow in Ads Manager

  VIVEK GUPTA has flagged that Meta Ads Manager has introduced a new "Preview Ad Setup" step, and renamed the "Publish" button to "Preview to Publish." The updated flow allows advertisers to review their full ad setup: including creative, targeting, and placements: in a preview window before the ad goes live.

• Meta is changing how CTA buttons display on existing posts

  Meta is changing how call-to-action buttons appear on existing posts. The update affects how CTAs are rendered on previously published content, potentially impacting engagement metrics and user interaction patterns.

• Meta is removing end-to-end encryption from Instagram DMs on May 8

  Meta will cease support for end-to-end encrypted chats on Instagram by May 8, 2026, ending a feature that added an extra layer of privacy for users. There is no direct substitute.

• Meta launches a "Maximise leads through messages" conversion event

  Meta has added a new conversion event to messaging campaigns, "Maximise the number of leads through messages," which was surfaced by Matias Axel Ramayo. Alongside the existing goal of maximising purchases through messages, advertisers can now optimise for lead generation, with a form on both Instagram and WhatsApp that people can complete and that counts as a conversion in the campaign.

• Meta launches AI-powered ad translation

  Meta has launched AI-powered translation for paid ads, extending the AI translation feature that has been live for organic Reels and videos. Matias Axel Ramayo has flagged the launch: a new "Translation" option appears in the ad creation flow that uses Meta's AI to translate ad creative (audio and on-screen text) into multiple target languages.

• Meta launches dedicated Lead Nurturing section in Ads Manager

  Meta has added a dedicated Lead Nurturing section to Ads Manager, surfaced by Bram Van der Hallen. The section consolidates lead-nurture workflows: follow-up sequences, retargeting setups, and lead-quality scoring: into a single Ads Manager surface, rather than scattering them across audience setup, campaign settings, and external integrations.

• Meta launches first prescription-optimised AI glasses with nutrition tracking and WhatsApp AI features

  Meta has introduced Ray-Ban Meta Blayzer Optics (Gen 2) and Ray-Ban Meta Scriber Optics (Gen 2): its first AI glasses designed specifically to support nearly all prescriptions, featuring adjustable hinges and optician-adjustable temple tips. Starting at $499, they are available for pre-order in the US from March 31, with availability in optical retailers from April 14.

• Meta launches Muse Spark, the first model from Meta Superintelligence Labs

  Meta has launched Muse Spark, the first model from Meta Superintelligence Labs led by Alexandr Wang. Muse Spark is a natively multimodal reasoning model with visual chain of thought, tool use, and multi-agent orchestration, built from a ground-up rebuild of Meta's AI infrastructure over nine months.

• Meta launches no-cost, one-click Conversions API setup

  Meta has rolled out a no-cost, one-click Conversions API setup, simplifying CAPI deployment for advertisers without a dedicated technical resource. Bram Van der Hallen has flagged the launch and notes the practical scope: advertisers with an active advanced CAPI configuration already in place do not need to change or update their setup.

• Meta launches seven premium subscription tiers across its apps

  Meta has launched seven premium subscription plans across nearly all of its core apps, including Instagram Plus, Facebook Plus, WhatsApp Plus, and Meta AI Premium, flagged by Matt Navarra. The tiers bundle power-user and expression features such as extra Story controls, premium reactions, more pinned chats, custom app icons, longer Stories, and additional stickers.

• Meta launches six May 2026 updates

  Bram Van der Hallen has consolidated six Meta Ads updates landing in May 2026.

• Meta Lead Ads Automated Lead Delivery is now configurable at the ad level

  Meta has updated Lead Ads to allow Automated Lead Delivery to be configured directly at the ad level, rather than only at the form level. Advertisers can now send leads straight to Google Sheets or a CRM on a per-ad basis, enabling different delivery configurations for different ads within the same form.

• Meta Lead Forms add trust signals, incentives, and social proof to intro sections

  Meta has upgraded Lead Form intros with new conversion elements. You can now add trust signals for credibility, incentives like free trials or consultations, "how it works" explanations, product highlights, and social proof, including reviews, certifications, and media mentions.

• Meta lead forms now support images in responses and multi-select options

  Meta has updated its lead generation forms with two new features: the ability to add images to answer options and a multi-select option that allows users to select multiple responses in multiple-choice questions. For you, this means more visually appealing, flexible lead form designs to improve qualification and the user experience.

• Meta Marketing Summit 2026: profit optimisation and value rules announced

  Bram Van der Hallen has reported two significant Meta Ads updates announced at the Meta Marketing Summit 2026.

• Meta message campaigns now show channel breakdown in reports

  Meta has updated message campaign reporting to differentiate conversations by channel. Reports now show which channel each conversation comes from, whereas previously only the total number was visible.

• Meta introduces Muse with shopping and task-completion features

  Meta announced Muse, a personal AI agent with shopping and task-completion capabilities, on 8 September. The US rollout introduces another potential route from a customer's request to a purchase, rather than a new ad-buying placement.

• Meta needs 30–50% more revenue per user over five years to offset 2026 AI capex

  Brendan Ashe has published a structural analysis of Meta's revenue trajectory: Meta needs to find 30%–50% more revenue per user over the next 5 years to offset rising AI infrastructure costs against its 2026 capex guidance of $116 billion. The math is sharp.

• Meta offers free Adobe Express tools for Reels creative

  Meta Ads now offers free Adobe Express access with more than 100 Reels templates, allowing advertisers to create and test Reels creative without additional design resources. For you, this means the Reels creative bottleneck loosens at no cost, so put the templates in front of whoever briefs your social creative.

• Meta officially releases Google Tag Manager template for Meta Pixel

  Meta has released an official Google Tag Manager template for the Meta Pixel, ending a years-long absence of a native integration. Previously, implementing the Pixel via GTM required community-built templates or manually added HTML tags: neither of which offered the same reliability or official support as a platform-maintained solution.

• Meta opens its ads MCP server to developers

  Meta has made its ads MCP server available, allowing AI applications to connect to advertising capabilities, including campaign and optimisation, performance insights, and catalogue management, through natural language. The announcement covers developer access rather than changes to Ads Manager itself.

• Meta opens WhatsApp to external AI chatbots for one year

  Meta has decided to allow external AI developers to host their chatbots on WhatsApp through its official Business API for a period of one year. The move is seen as a strategic step to address EU antitrust concerns about market dominance.

• Meta overhauls creative media selection interface for ad placements

  Bram Van der Hallen has identified a significant change to how Meta handles creative media selection for ad placements. Previously, advertisers chose the correct media crop for each placement during upload.

• Meta performance volatility: experienced advertisers report continuing iOS attribution issues

  Gil David has flagged that experienced Meta advertisers have continued to see significant performance and delivery issues over the past month, despite creative testing, bid type changes, and setup adjustments failing to resolve them. Issues span budget over- and underspending, AI enhancements activating without operator action, and weekly UI changes contributing to instability.

• Meta Pixel adds AI enrichment for event data; one-click CAPI setup launches in Events Manager

  Meta has announced two significant updates to its advertising measurement infrastructure. An AI-powered enrichment feature for the Meta Pixel now automatically reads page content and infers product attributes: including name, price, currency, and availability: as well as business information, enriching conversion events without manual annotation.

• Meta Pixel AI enrichment excluded from special ad categories; Location Fees take effect April 20

  The Meta Pixel AI enrichment feature is explicitly excluded for advertisers in special ad categories: financial products and services, employment, health, and housing. Meta's existing consent frameworks and Business Tools terms continue to govern what data can be shared.

• Meta Pixel begins automatically collecting nine new web data signals from 30 May

  Felipe Vergara Cediel has flagged that, from 30 May, the Meta Pixel automatically collects nine additional categories of web data: basic page information, multimedia content, business contact and location details, event and journey data, content classification, authorship, product and entity identification, product and entity attributes, and reviews, ratings, and prices. Matias Axel Ramayo added that Meta is also surfacing signals on how much is being wasted due to low-quality events sent through the API and Pixel.

• Meta rebuilds lead quality optimisation around Sequenced Events

  Meta is replacing Conversion Leads with Qualified Leads for campaigns using website forms, and the change is functional, not cosmetic. Selecting Maximize number of qualified leads now requires a sequence of two events: an initial Lead, such as a form submission, followed by a higher-value final event: with the ad credited only when both occur in order.

• Meta redesigns Placement Customisation into "Media Pool" workflow

  Meta is launching a deep redesign of Placement Customisation into a "Media Pool" workflow, in a further shift toward Multi-Asset Ads. The new layout changes how advertisers configure placement-specific creative.

• Meta refreshes campaign setup interface with simpler objective structure

  Emirhan Bayutmuş has flagged that Meta has refreshed the campaign setup interface with a simpler objective structure and cleaner navigation. The objectives: Awareness, Traffic, Engagement, Leads, App Promotion, Sales: are now presented more clearly at the entry point, with a tightened design through the rest of the setup flow.

• Meta Related Media bug routing spends to unintended ads

  Barry Hott has flagged a serious bug in Meta Ads Manager: simply opening an ad to view its settings: even without making any changes: automatically queues Related Media to publish on the next save action. One account in Hott's analysis saw 96% of spend redirected to ads other than the intended one, rendering reporting unreliable.

• Meta releases Creative Video Generation with AI in beta

  Meta has launched a beta feature in Ads Manager called Creative Video Generation with AI, allowing advertisers to transform static images into dynamic multi-clip videos with text overlays and background music. Unlike AI creative suggestions that previously surfaced as recommendations, this feature allows advertisers to generate video from within the ad creation flow.

• Meta releases Graph API v25.0 and Marketing API v25.0 with major deprecations

  Meta has released Graph API v25.0 and Marketing API v25.0 with significant changes for advertisers and developers. Most notably, Advantage+ Shopping Campaigns (ASC) and Advantage+ App Campaigns (AAC) can no longer be created or updated via the Marketing API from v25.0 onward, with this change extending to all API versions by May 19, 2026.

• Meta releases official MCP and Ads CLI for AI-driven ad management

  Meta has released official infrastructure to connect AI clients directly to Meta Ads, addressing the same problem set that led to the unofficial-MCP ban wave covered in Week 17. The launch has two components.

• Meta releases updated official Pixel template for GTM with GA4 dataLayer support

  Bram Van der Hallen has flagged that Meta has published an updated version of its official GTM Pixel template: the new version adds native support for the GA4 dataLayer, mapping ecommerce events (Purchase, AddToCart, ViewContent, InitiateCheckout) automatically without duplicate tagging. The update is available as a template update notification in GTM.

• Meta removes Page Likes campaigns in favour of profile-visit optimisation

  Meta is removing the option to run Page Likes campaigns, flagged by Bram Van der Hallen. Previously, advertisers could run ads with an integrated one-click Follow button, which produced high-volume, low-cost follows.

• Meta removes the Messenger Stories placement from 27 August

  Messenger Stories will no longer be available as a Meta Ads placement from 27 August, and active campaigns will stop delivering there. For you, this means a placement disappears from Advantage+ distribution, so check campaigns that relied on it before the cutoff.

• Meta renames Detailed Targeting to Advantage+ Detailed Targeting

  Meta has renamed the Detailed Targeting option to Advantage+ Detailed Targeting, aligning the audience-targeting feature with Meta's broader Advantage+ branding. VIVEK GUPTA has flagged the rename with its strategic framing: this aligns with Meta's broader Advantage+ direction, where the system suggests interests, behaviours, and demographics aligned with campaign goals: but advertisers retain control over the configuration.

• Meta renames its Advantage+ Audience opt-out to "I need a specific audience"

  Meta has changed the wording of the control that turns off Advantage+ Audience, flagged by Jon Loomer and Bram Van der Hallen. The button at the bottom of the Audience section, previously labelled "Further limit the reach of your ads," now reads "I need a specific audience."

• Meta reorganises the Ads Manager creation flow

  Meta has moved three things in the Ads Manager creation flow, flagged by Deividas Tokaris. Flexible format no longer appears in Ad setup, with Meta pushing advertisers toward a unified multi-format setup where assets are uploaded, and Meta displays them across surfaces.

• Meta replaces Flexible and Collection formats with Format Display Options

  Bram Van der Hallen has also flagged the deprecation of Meta's Flexible and Collection ad formats, which are being replaced by a new Format Display Options system. Under the new model, advertisers using Manual upload see only two base options: Single image or video and Carousel.

• Meta rolls out five Ads Manager updates

  Jon Loomer reports several Meta Ads Manager changes rolling out:

• Meta rolls out four new Ads Manager features

  Bram Van der Hallen spotted four Meta Ads updates:

• Meta rolls out "Push delivery to this ad" to more accounts

  Meta is widening access to a "Push delivery to this ad" feature. At the ad level, when an ad set contains more than one ad, advertisers can select a specific ad, open "Show more options" beneath the multi-advertiser ads setting, and enable a toggle that pushes delivery to that ad.

• Meta rolls out Threads ads globally and prompts advertisers to add accounts

  Meta is rolling out Threads ads to advertisers globally and now prompts you to add your Threads account to your Meta Business Portfolio. Threads is available as a placement within existing Meta campaigns.

• Meta's AI assistant surfaces inside Ads Manager

  Meta is starting to integrate its AI assistant into Ads Manager, with new buttons appearing at all three levels: Optimise Budget on campaigns, Analyse Audience Engagement on ad sets, and Analyse Creative Engagement on ads. The buttons are visible in some accounts but not yet clickable.

• Meta's creative-feature testing toggle resurfaces account-level audit need

  Peter Quadrel has flagged the steps to stop Meta from testing AI creative features on live ads without explicit approval. The path runs through Ads Manager → All Tools → Advertising Settings → "Test new creative features," where advertisers can toggle the setting off and uncheck individual enhancements.

• Meta's engagement-through attribution confirmed live in accounts

  Jon Loomer has confirmed that Meta's attribution changes, announced in early March, are now active in accounts. Click-through attribution now requires an actual link click prior to conversion: reactions, shares, comments, and other non-link clicks no longer qualify under click-through and instead fall under the renamed "engage-through" window, which carries a one-day lookback rather than seven.

• Meta's free one-click Conversions API setup is now visible in more accounts

  Meta's free, one-click Conversions API setup (first flagged in Week 18) is now appearing in materially more Meta Ads Manager accounts, surfaced by Ulusal Çağdaş Çalım with the practical visibility note: advertisers without an existing advanced CAPI configuration are now seeing the one-click setup option directly in Ads Manager. The launch has progressed from limited availability to broader rollout in the past month.

• Meta ships five ad updates, including its own image model

  Meta has rolled out five changes across the Business Agent, reporting, and creative. For you, this means more automation and AI in the ad-creation flow, so review each before it touches live campaigns.

• Meta ships five Ads Manager updates in one week

  Meta has rolled out five changes across campaign setup, creative, and reporting. For you, this means defaults lean further toward automation while visibility improves, so review the new screens before publishing.

• Meta ships seven Ads Manager updates in one week

  Meta rolled out a bundle of changes across bidding, measurement, forms, and payments. For you, this means value-based bidding and lead quality both gain precision, so review which of these touch your setups.

• Meta ships two more updates spotted this week

  Meta continued its rollout pace with two further changes. For you, this means both setup and offers keep gaining options, so revisit flows you built around Meta's old limits.

• Meta Single Image ad format now supports 2–3 images with automatic rotation

  Meta has updated the Single Image ad format to support 2–3 images per ad unit. The format is not a carousel: Meta automatically rotates the images and progressively allocates delivery to whichever image performs best.

• Meta splits Click-Through attribution into Click and Engage-Through

  Meta is updating its attribution settings to split Click-Through attribution into two categories. Click-Through will now only include link clicks (any click taking users to a destination on or off the platform).

• Meta suggests adding a Business AI agent to ad responses

  Meta is prompting advertisers to add Business AI to their ads, an AI agent that would automatically respond to messages, comments, and inquiries about the business. The feature appears as a recommendation within the ad creation flow.

• Meta takes its Business Agent global at Conversations in London

  Meta has launched its Business Agent globally, announced at its Conversations conference in London and witnessed live by Lars Maat. The AI agent handles customer conversations across WhatsApp, Instagram, and Messenger, fielding inquiries, recommending products from a catalogue, scheduling appointments, qualifying leads, and completing transactions, with a handoff mechanism that escalates to a human once a conversation reaches an owner-defined point.

• Meta tests AI Shopping Research feature in Meta AI

  Bloomberg reports Meta is testing a shopping research feature in Meta AI for select US desktop users. They see a "Shopping research" button that shows product carousels with images, prices, brand info, merchant links, and recommendations, personalised by location and gender.

• Meta tests an AI-led Campaigns table in Ads Manager

  Meta is testing a Campaigns table experience that summarises performance over the previous 30 days, supports natural-language campaign searches, and adds a Trends area for further analysis. Matias Axel Ramayo's account retained a route back to the classic table, indicating that it was a beta rather than a universal replacement.

• Meta tests multi-form A/B testing inside a single ad

  Matias Axel Ramayo has flagged a new Meta Ads feature that lets advertisers test multiple lead forms inside a single ad. Meta duplicates the ad, applies a different form to each duplicate, and then assigns budget across the variants to determine the winning configuration.

• Meta tests Personalised Sales Objectives in beta

  Meta introduced a new campaign setup experience with Personalised Sales Objectives, now in beta. The system draws on your last 30 days of account data to suggest ready-made campaign strategies, with built-in creative testing and real-time optimisation.

• Meta updates Placements controls with format previews and aspect ratios

  Bram Van der Hallen has also flagged a refresh of Meta's Placements controls view, which now highlights the differences between platforms and placements more explicitly. Hovering over the eye icon for each placement displays a preview of how the ad will appear on that specific surface, along with recommended formats and aspect ratios, supported images, and supported videos.

• Meta updates transparency requirements for ad-buying solutions

  Meta has updated its developer policies covering separate ad accounts and transparency for ad-buying solutions, with the transparency provisions taking effect on 3 February 2027. The updated Separate Ad Accounts policy continues to require that end advertisers be kept in distinct ad accounts, with an exception: ad-buying solutions implementing vendor_id and/or brand fields in their Product Catalogue and/or Pixel and CAPI integrations are exempt from the separate-account requirement, provided the fields are properly implemented, and other terms are met.

• Meta sets October deadlines for US political and social-issue ads

  Meta will restrict new US social-issue, election and political ads from 27 October through 3 November. Its planning deadlines fall earlier: authorisation by 13 October and ad submission by 20 October.

• Microsoft 365 Copilot Cowork reaches general availability

  Microsoft has made Microsoft 365 Copilot Cowork generally available worldwide, flagged by Jack Rowbotham. Cowork executes complex, long-running, multi-tool tasks: the user defines the work, and Cowork runs it end-to-end, returning a completed result.

• Microsoft 365 Copilot in Excel adds Skills

  Microsoft has added Skills to Microsoft 365 Copilot in Excel, flagged by Jack Rowbotham. Teams can teach Copilot a repeatable workflow once, then have it follow that process on demand: prebuilt, custom, and developer/partner skills are supported.

• Microsoft Ad Assist adds autogenerated assets to RSAs with incomplete text

  Microsoft Advertising is rolling out autogenerated assets to Responsive Search Ads that lack the maximum number of user-supplied text assets. The feature uses AI to generate fresh, relevant ad copy for campaigns with insufficient or infrequently updated assets, which Microsoft reports underperform compared to campaigns with full asset volume.

• Microsoft adds Neustar for Customer Match

  Microsoft Advertising has added Neustar as a Customer Match partner, documented in its help centre. Advertisers gain another identity provider for building match audiences.

• Microsoft Ads adds a new transparency layer for Performance Max

  Microsoft Advertising has expanded transparency controls for Performance Max campaigns, detailed in a May 2026 blog post. The update gives advertisers clearer visibility into PMax campaign behaviour, closing the same transparency gaps practitioners have been flagging across Google's Performance Max product for the past year.

• Microsoft Ads adds All Accounts tab for multi-account management

  Microsoft Advertising has introduced an All Accounts tab in the UI to consolidate account management for agencies and multi-account advertisers. The new view provides quick access to account summaries, recommendations, and action insights in one place.

• Microsoft Ads adds LinkedIn job-seniority targeting

  Microsoft Advertising has added job seniority as a LinkedIn Profile targeting dimension across Search and Audience campaigns, announced by Microsoft Product Liaison Navah Hopkins. Advertisers can target or observe ten standardised seniority levels: CXO, VP, Director, Manager, Senior, Entry, Owner, Partner, Training, and Volunteer: at both campaign and ad-group level, with bid adjustments applied independently per level.

• Microsoft Ads dynamic remarketing delivers account-wide lift

  Joey Bidner has shared a practitioner read on Microsoft Advertising dynamic remarketing: a surface he previously dismissed, assuming Google's market share made Microsoft's inventory irrelevant. The actual results: strong campaign attribution and holistic account lift across multiple test accounts, with dynamic remarketing performing materially better than expected for a non-Google audience surface.

• Microsoft Ads launches Performance Max learning path and badge

  Microsoft Advertising has released a new scenario-based learning path for Performance Max in its Learning Lab, covering setup, optimisation, and troubleshooting across three courses. Advertisers who complete the programme can earn a verifiable badge via Credly to showcase on LinkedIn.

• Microsoft Ads launches Product Explorer for catalogue health

  Microsoft Advertising has launched Product Explorer, a reporting tool that gives advertisers a centralised, searchable view of their entire product catalogue, as announced by Microsoft Product Liaison Navah Hopkins.

• Microsoft Advertising Activate event set for 19 May

  Microsoft has scheduled Microsoft Advertising Activate for 19 May 2026: sitting between Google I/O and Google Marketing Live in the May product-announcement crunch. Hana Kobzová has surfaced the event in her weekly digest.

• Microsoft Advertising adds custom columns to the UI

  Microsoft has introduced custom columns functionality directly in the Microsoft Advertising interface. The feature allows advertisers to create tailored reporting views, similar to those in Google Ads.

• Microsoft Advertising adds LinkedIn job seniority targeting, Data-Driven Attribution, and Copilot diagnostics

  Microsoft has paired its Spring Summit announcements with a refresh of the Microsoft Advertising Platform web experience and a set of operational upgrades. Expanded LinkedIn profile targeting now lets advertisers build cohorts by job seniority: across 10 levels from CXO to Director: and by custom company lists for account-based marketing.

• Microsoft Advertising adds negative keyword support for Performance Max

  Microsoft Advertising has introduced self-serve negative keyword management for Performance Max campaigns, allowing advertisers to add, modify, or delete negative keywords at the campaign or account level: including via shared negative keyword lists with a 5,000-keyword limit. Negative match types behave identically to standard Search campaigns, and the feature is supported in the API, Ads Editor, and via import from Google Ads.

• Microsoft Advertising announces 2026 Partner Program badges

  Microsoft Advertising has introduced its 2026 Partner Badges, featuring Partner, Select Partner, and Elite Partner tiers. The updated badges reflect the latest certification requirements and partner achievements.

• Microsoft Advertising campaign names extended to 400 characters

  Microsoft Advertising now supports campaign names up to 400 characters, up from the previous 128-character limit. The increase applies across the UI, API, Editor, imports, and reporting, and brings Microsoft to parity with Meta and Google.

• Microsoft Advertising expands location targeting coverage

  Microsoft Advertising has improved location targeting with broader coverage, more reliable Google import data, and enhanced campaign activation. Fewer campaigns will remain paused or inactive after import due to location targeting issues.

• Microsoft publishes its 2026 holiday advertising playbook

  Microsoft has published a holiday advertising playbook covering product and feed readiness, building demand before peak shopping, and improving measurement and campaign coverage. Its public announcement presents a phased planning approach for discovery and conversion across search and AI-assisted shopping.

• Microsoft Advertising increases the PMax search themes limit to 50

  Microsoft Advertising has increased the search themes limit for Performance Max campaigns from the previous cap of 50 to 50. Search themes can be combined with LinkedIn profile targeting, audience signals, and Impression-Based Remarketing to guide campaign targeting.

• Microsoft Advertising launches a monthly product newsletter

  Microsoft Advertising published the first edition of a monthly product newsletter on 4 August, consolidating feature announcements in one place. For you, this means Microsoft's release notes get a predictable rhythm, so subscribe to track the platform without hunting.

• Microsoft Advertising launches Health Check diagnostics for lodging campaign feeds

  Microsoft Advertising has made Health Check diagnostics generally available in Property Centre for all advertisers running Lodging campaigns: covering both Property Promotion Ads and Hotel Price Ads. The tool highlights issues that prevent campaigns from serving correctly, such as missing or invalid prices and images, and provides high-level summaries with downloadable, detailed reports for granular resolution.

• Microsoft Advertising map pack placements via extensions

  Microsoft Advertising offers map pack placements through location extensions. You can secure map pack placements just by setting up a location extension.

• Microsoft Advertising Merchant Centre allows store name and domain updates

  Navah Hopkins has flagged a new self-serve capability in Microsoft Advertising Merchant Centre: advertisers can now update their store name and domain directly from the platform, without requiring support intervention. Store name changes require editorial review before going live, with ads continuing to serve under the existing name during review.

• Microsoft Advertising ramps up sales outreach via Teleperformance

  Microsoft Advertising is expanding its sales outreach through Teleperformance, with representatives now contacting advertisers to offer "free consultations." The approach mirrors Google's aggressive sales tactics that many in the industry have found intrusive.

• Microsoft Advertising rolls out redesigned navigation and tables

  Microsoft Advertising is introducing a new interface with clearer navigation and revised campaign tables, while retaining an option to return to the classic experience. The update changes how users move through and interact with account data rather than altering campaign delivery.

• Microsoft Advertising sets a 2 September date to fix UTM reporting in GA4

  Microsoft has emailed advertisers confirming that Microsoft Advertising will update UTM auto-tagging from 2 September 2026, first spotted by Anthony Higman and detailed by Arpan Banerjee. From that date, format-specific UTM tags are applied automatically so that Search, Audience, Shopping, and Performance Max campaigns report distinctly by campaign type in GA4 and other analytics platforms, replacing the universal tagging that previously lumped them together as Paid Search.

• Microsoft moves new API features to REST in October; SOAP retirement follows in January

  Microsoft’s 1 October 2026 milestone reserves new API features and enhancements for REST. Its SOAP API is scheduled for full deprecation on 31 January 2027. These are separate dates for integration planning.