Google Ads
Google updates developer policies for direct, identifiable integrations
Google has renamed its API policy to Google Ads Developer Policies and updated the requirements for integrations, including those involving AI tools.
THE COLLECTIVE NEWSROOM
Paid media news and updates.
The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Google Ads
Deadline reminder: Google Ads API v22 sunsets on 7 October
Google has reminded developers that all Google Ads API v22 requests will begin failing on 7 October 2026.
Microsoft Advertising
Microsoft rolls out demographic controls for Performance Max
Microsoft says age- and gender-targeting controls are rolling out for Performance Max, with general availability planned for 8 September.
SourceMicrosoft Advertising
First ContributorManuel Lodi
Microsoft Advertising
Microsoft adds average target metrics to bidding reports
Microsoft has added average target metrics to the campaign overview, campaign grid and portfolio bid strategies.
SourceMicrosoft Advertising
ChatGPT Ads
ChatGPT self-service advertising expands across more markets
OpenAI expanded self-service access to ChatGPT Ads Manager across India, Europe, the Middle East and North Africa on 31 August.
SourceOpenAI
Official SourceOpenAI
ChatGPT Ads
OpenAI permits eligible legal-services ads in the US
OpenAI’s updated advertising policy permits legal-services advertising in the US when advertisers are licensed in the jurisdiction where the ad is shown.
First ContributorAnthony Higman
ChatGPT Ads
ChatGPT Ads expands custom-audience management
OpenAI’s custom-audience update allows advertisers to add, remove or replace members without rebuilding an audience, mix supported identifiers and build lists beyond five million members.
SourceOpenAI Help
First ContributorBarry Schwartz
ChatGPT Ads
OpenAI expands the set of customer identifiers for conversion matching
OpenAI has expanded the set of matching inputs for the ChatGPT Ads Measurement Pixel and Conversions API, including additional customer and geographic fields.
SourceOpenAI Conversions API
Spotted byBarry Schwartz
ChatGPT Ads
ChatGPT carousel reporting adds product-card visibility
OpenAI’s advertiser briefing adds card impressions and clicks for product-feed carousel ads, as well as product-level reporting via its Insights API.
SourceSearch Engine Roundtable
First ContributorJuozas Kaziukėnas +2
ChatGPT Ads
OpenAI introduces a ChatGPT Ads Manager plugin
OpenAI’s latest advertising update includes a plugin for creating, managing and analysing campaigns through conversations in ChatGPT or Codex.
SourceChatGPT plugin listing
First ContributorAnu Adegbola +1
ChatGPT Ads
OpenAI adds pacing for campaign total budgets
OpenAI says ChatGPT Ads campaigns using total budgets now include pacing intended to spread expenditure more evenly across their running period.
SourceSearch Engine Roundtable
First ContributorBarry Schwartz
ChatGPT Ads
OpenAI previews conversion optimisation, including ad views
OpenAI plans to introduce a ChatGPT Ads optimisation model that considers conversions following both clicks and ad views, with impression-based billing for that campaign type.
First ContributorBarry Schwartz
ChatGPT Ads
Launch check: review ChatGPT’s text customisation default
As self-service ChatGPT advertising expands, practitioners are highlighting a text customisation setting that can generate personalised and translated headlines and descriptions without individual approval.
SourceOnur Ozcan’s guide
First ContributorOnur Ozcan +1
Google Ads
Google Ads Data Manager documents a direct Klaviyo connection
Google Ads Data Manager now lists Klaviyo as a direct data source for Offline Conversions Import and Customer Match.
Spotted byHana Kobzová
Google Tag
Google removes beta labels from Akamai and Fastly tag gateway setup
Google’s setup guidance for tag gateway for advertisers on Akamai and Fastly no longer carries the beta notices, a documentation change spotted by Hana Kobzová.
SourceGoogle Ads Help: Akamai
Spotted byHana Kobzová
BigQuery
BigQuery adds market basket questions to conversational analytics
Google has made market basket analysis questions generally available in BigQuery conversational analytics, allowing users to explore which products are commonly purchased together through a conversational interface.
SourceBigQuery release notes
Official SourceGoogle
BigQuery
BigQuery previews TabFM predictions without custom model training
BigQuery now offers a preview of TabFM, Google’s pretrained model for structured tables, supporting regression and classification without training a separate model for each task.
SourceBigQuery release notes
Google Search Console
Search Console’s generative AI reports complete their global rollout
Google updated its Search Console announcement to confirm that generative AI performance insights had rolled out worldwide by 31 August.
SourceGoogle Search Central
First ContributorBarry Schwartz
Google Search Console
Google’s Search generative AI control becomes available worldwide
Google confirms that its Search generative AI control reached all websites on 31 August, allowing site owners to exclude their content and links from AI Overviews, AI Mode and supported generative features in Discover.
SourceSearch Console Help
First ContributorBarry Schwartz
Google Ad Manager
Google schedules begin-to-render counting for display impressions
Google will move AdSense and Ad Manager display impression counting to begin-to-render on 17 February 2027, covering web, mobile web, and connected TV banner inventory.
SourceGoogle AdSense Help
First ContributorBarry Schwartz
Google Ads
Google App product reports add cost and conversions
Google’s App campaign product-reporting documentation now lists Cost and Conversions alongside impressions, clicks and click-through rate.
SourceGoogle Ads Help
Spotted byHana Kobzová
Meridian
Google confirms global availability of Meridian GeoX
Google's 10 September announcement describes Meridian GeoX as generally available globally. The update adds an availability milestone to earlier coverage of Google's open-source geographic experimentation library; it does not establish that GeoX first launched this week.
SourceGoogle for Developers
First ContributorNipoon Malhotra +1
Google Trends
Google Trends adds category filters to the new Explore page
Google Search Central announced category filters for the new Trends Explore page, allowing users to narrow the context of the trends they inspect.
Snapchat Ads
Snapchat expands Unified Attribution for AppsFlyer and Adjust users
Snapchat has made Unified Attribution globally available to app advertisers using AppsFlyer or Adjust, following its earlier beta.
SourceSnapchat for Business
Official SourceSnapchat
Meta Ads
Meta adds outcome comparisons to Ads Manager’s activity history
Meta’s activity history is showing performance outcomes alongside account changes, as first reported by Adam Gerber and subsequently shared by Bram Van der Hallen and Sarath Sadanandan.
First ContributorAdam Gerber +1
Reddit Ads
Reddit makes Max campaigns available to all advertisers
Reddit has opened Max campaigns to all advertisers after the earlier beta, extending automation across targeting, creative selection, placements and budgets.
SourceReddit Newsroom
Official SourceReddit
Reddit Ads
Reddit introduces asset groups within Max campaigns
Reddit is introducing asset groups so advertisers can organise different product lines or use cases within a single Max campaign.
SourceReddit Newsroom
Official SourceReddit
Reddit Ads
Reddit launches a 15-second engaged-video-view beta
Reddit’s new 15-second Engaged Video Views goal is available in public beta to advertisers globally.
SourceReddit for Business
TikTok Ads
TikTok expands Pulse Premiere to NFL club content
TikTok’s renewed multiyear NFL partnership expands Pulse Premiere beyond the league’s main account to content from NFL member clubs.
SourceTikTok Newsroom
Official SourceTikTok
Amazon Ads
September reminder: prepare Sponsored Brands Collections migrations
Amazon’s guidance states that migration recommendations for legacy Product Collections will arrive in Campaign Manager in September, ahead of the format’s February 2027 deprecation.
SourceAmazon Ads Help
First ContributorIvan Marynych
30 of 1796 updates loaded.
Load more updatesEach update has one permanent page. New evidence about the same development is added to that page. Dates identify the source report or newsletter coverage; article publication dates appear in the full view.
2026 newsletter archive: 38 editions and 1,562 distinct updates through Week 36. Source descriptions, credits and media are preserved; missing details remain marked.
Spotted an update worth sharing?
Share the original source and what changed. If it is already covered, help us improve the existing update.