The changes that matter to advertisers, with the sources behind them and a practical next step. Pick a topic and catch up at your own pace.
Microsoft Advertising
Microsoft says age- and gender-targeting controls are rolling out for Performance Max, with general availability planned for 8 September.
ChatGPT Ads
OpenAI’s custom-audience update allows advertisers to add, remove or replace members without rebuilding an audience, mix supported identifiers and build lists beyond five million members.
ChatGPT Ads
OpenAI says ChatGPT Ads campaigns using total budgets now include pacing intended to spread expenditure more evenly across their running period.
Reddit Ads
Reddit has opened Max campaigns to all advertisers after the earlier beta, extending automation across targeting, creative selection, placements and budgets.
Reddit Ads
Reddit’s new 15-second Engaged Video Views goal is available in public beta to advertisers globally.
TikTok Ads
TikTok’s renewed multiyear NFL partnership expands Pulse Premiere beyond the league’s main account to content from NFL member clubs.
ChatGPT Ads
As self-service ChatGPT advertising expands, practitioners are highlighting a text customisation setting that can generate personalised and translated headlines and descriptions without individual approval.
Reddit Ads
Reddit is introducing asset groups so advertisers can organise different product lines or use cases within a single Max campaign.
Google Ads
Google has reminded developers that all Google Ads API v22 requests will begin failing on 7 October 2026.
Microsoft Advertising
Microsoft has added average target metrics to the campaign overview, campaign grid and portfolio bid strategies.
ChatGPT Ads
OpenAI has expanded the set of matching inputs for the ChatGPT Ads Measurement Pixel and Conversions API, including additional customer and geographic fields.
ChatGPT Ads
OpenAI plans to introduce a ChatGPT Ads optimisation model that considers conversions following both clicks and ad views, with impression-based billing for that campaign type.
Google Ads
Google Ads Data Manager now lists Klaviyo as a direct data source for Offline Conversions Import and Customer Match.
Google Tag
Google’s setup guidance for tag gateway for advertisers on Akamai and Fastly no longer carries the beta notices, a documentation change spotted by Hana Kobzová.
BigQuery
Google has made market basket analysis questions generally available in BigQuery conversational analytics, allowing users to explore which products are commonly purchased together through a conversational interface.
BigQuery
BigQuery now offers a preview of TabFM, Google’s pretrained model for structured tables, supporting regression and classification without training a separate model for each task.
Google Search Console
Google updated its Search Console announcement to confirm that generative AI performance insights had rolled out worldwide by 31 August.
Google Ad Manager
Google will move AdSense and Ad Manager display impression counting to begin-to-render on 17 February 2027, covering web, mobile web, and connected TV banner inventory.
Google Ads
Google’s App campaign product-reporting documentation now lists Cost and Conversions alongside impressions, clicks and click-through rate.
Meridian
Google's 10 September announcement describes Meridian GeoX as generally available globally. The update adds an availability milestone to earlier coverage of Google's open-source geographic experimentation library; it does not establish that GeoX first launched this week.
Snapchat Ads
Snapchat has made Unified Attribution globally available to app advertisers using AppsFlyer or Adjust, following its earlier beta.
Meta Ads
Meta’s activity history is showing performance outcomes alongside account changes, as first reported by Adam Gerber and subsequently shared by Bram Van der Hallen and Sarath Sadanandan.
Google Ads
Google has renamed its API policy to Google Ads Developer Policies and updated the requirements for integrations, including those involving AI tools.
ChatGPT Ads
OpenAI expanded self-service access to ChatGPT Ads Manager across India, Europe, the Middle East and North Africa on 31 August.
ChatGPT Ads
OpenAI’s updated advertising policy permits legal-services advertising in the US when advertisers are licensed in the jurisdiction where the ad is shown.
ChatGPT Ads
OpenAI’s latest advertising update includes a plugin for creating, managing and analysing campaigns through conversations in ChatGPT or Codex.
Google Search Console
Google confirms that its Search generative AI control reached all websites on 31 August, allowing site owners to exclude their content and links from AI Overviews, AI Mode and supported generative features in Discover.
Google Trends
Google Search Central announced category filters for the new Trends Explore page, allowing users to narrow the context of the trends they inspect.
ChatGPT Ads
OpenAI’s advertiser briefing adds card impressions and clicks for product-feed carousel ads, as well as product-level reporting via its Insights API.
Amazon Ads
Amazon’s guidance states that migration recommendations for legacy Product Collections will arrive in Campaign Manager in September, ahead of the format’s February 2027 deprecation.
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