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• Looker Studio adds fullscreen charts and layout controls

  The 13 August release adds fullscreen viewing for individual charts, rotation controls for text, images, and shapes on non-responsive canvases, centred labels on stacked bars, and settings search in the properties panel. For you, this means stakeholder review gets less fiddly, so revisit dashboard layouts that fought the old constraints.

• Looker Studio February 2026 release notes are available

  Google has released several Looker Studio updates: you can now share specific charts, including filter settings and time periods, export charts natively to PNG, view Gemini's reasoning process in Conversational Analytics, and manage Looker Studio Pro licenses centrally in Google Workspace. For you, this means reviewing the changelog if you rely on Looker Studio for client or internal reporting.

• Looker Studio has been renamed back to Data Studio

  Google Cloud has confirmed that Looker Studio will revert to its original name, Data Studio, and will feature a new logo with two connected magnifying glasses. Mehdi Oudjida: a long-standing product advocate: published a detailed response noting that the rename appears to reflect a repositioning of the product's scope relative to Looker and expressing concern that it may signal reduced ambition for the tool's evolution.

• Loyalty members gain dedicated retention controls

  Arpan Banerjee spotted separate customer-retention controls for loyalty-program members, including the ability to bid higher for members and, in eligible countries, show loyalty benefits in ads. The interface is distinct from lapsed-customer bidding and is not yet documented as universally available.

• LSA mobile one-pack format spotted

  Anthony Higman has identified a new Local Services Ads mobile format that shows a single business listing (one-pack) that expands into a five-pack, then into the full LSA list.

• LSA policies become "requirements" as PMax guides arrive

  Google renamed the Local Services platform policies document to Local Services Ads requirements, and published guides explaining how to set up, target, and optimise Performance Max campaigns with pay-per-lead goals. Both continue the migration covered in Weeks 30 and 31.

• LSA results surface inside AI Mode

  Local Services Ads are now appearing within Google's AI Mode. It extends last week's LSA-to-Google-Ads migration story into Google's newest surface.

• LSA verification appears to get easier

  A new banner in the LSA platform flags changes to LSA verification. It suggests verification is being simplified, which had been a barrier for local advertisers.

• Make becomes an official Meta CAPI partner, free until March 2028

  Matias Axel Ramayo has flagged that Make has joined Meta as an official Conversions API partner alongside Zapier. The integration connects CRM data to CAPI via a new contact-creation trigger, available free until March 2028.

• Malaysia financial services verification required by April 14

  Google is introducing new Financial Services verification requirements for advertisers promoting financial services in Malaysia. Advertisers must complete verification through an external compliance partner, G2, and then apply for financial services verification with Google.

• Manufacturer Centre manual updates wind down as data moves to Merchant Centre [Reminder]

  Google is changing how Manufacturer Centre handles manual updates, with brand product data surfacing in Merchant Centre. Practitioners will see how their products perform there instead.

• Manus AI enables competitive research via Meta Ad Library

  Manus AI, now part of Meta, has access to the Meta Ad Library for competitive research purposes. Bram Van der Hallen shared an example prompt: "Analyse active ads in [COUNTRY] through Meta Ads Library for the following advertisers: [Competitor 1], [Competitor 2], [Competitor 3].

• Manus AI tools integrate directly into Meta Ads Manager

  Meta has begun rolling out Manus AI tools directly within Ads Manager, embedding generative AI and workflow automation into the campaign management environment. Rather than switching between platforms to access AI capabilities, advertisers can now leverage these tools within the native interface for campaign analysis, report generation, audience insights, and performance recommendations.

• Marketing Messages on WhatsApp spotted as a new Meta placement

  A new placement, Marketing Messages on WhatsApp, has been spotted in Meta Ads Manager, allowing advertisers to send marketing messages to warm audiences. WhatsApp Business onboarding must be completed before using the placement.

• Max CPC closes for new standalone automated campaigns on 1 October

  Microsoft Advertising will remove Max CPC controls from new standalone campaigns that use several conversion-based automated bidding strategies as of 1 October. Existing campaigns and portfolio strategies retain their current options in response to the reported change.

• Maximise Conversion Value bidding returns to Standard Shopping

  Google is rolling out Maximise Conversion Value bidding for Standard Shopping campaigns, flagged by Yash Mandlesha and also spotted by Boyd Klerk via Ruben Runneboom. Until now, advertisers who wanted to optimise toward conversion value in Standard Shopping had to use a Target ROAS strategy; the return of the uncapped Maximise Conversion Value option gives them a way to chase value without setting a hard target.

• Maximise Conversions is now broadly available for App Store advertisers

  Apple has made Maximise Conversions campaigns broadly available for App Store advertisers. The feature uses AI-powered tools to place optimal bids and make intelligent keyword matches at a target CPA you set.

• MCC phishing scam wave targets agency Google Ads accounts

  Jeremy Young has flagged a growing wave of phishing attacks targeting agency Google Ads Manager accounts. The scam involves fraudulent audit invites followed by a phishing email mimicking a read-only MCC access invite.

• Merchant Advisor testing: Google Ads Advisor pattern lands in Merchant Centre

  Barry Schwartz has flagged that Google is testing Merchant Advisor: a Merchant Centre equivalent to Google Ads Advisor, originally spotted by Tamara Hellgren on Momentic and surfaced by Hana Kobzová in her weekly digest. The product mirrors Ads Advisor's design pattern: in-context AI assistance for diagnosing feed issues, troubleshooting disapprovals, surfacing optimisation opportunities, and answering platform questions through natural-language interaction with the Gemini-powered Advisor.

• Merchant API coming to Google Ads Scripts on April 22

  The Merchant API will be available as an Advanced API in the Google Ads Scripts editor from April 22, 2026. The API is modular: sub-APIs cover Product Studio, Reviews, Notifications, and expanded data-source management, including supplemental, local, regional, and promotional data.

• Merchant API product-review uploads in Google Merchant Center

  Google Merchant Center now documents Merchant API uploads for product review data, alongside feed delivery and direct upload methods.

• Merchant Center adds detail to organic AI performance insights

  Brodie Clark is credited with observing additional sections in Merchant Center's AI performance reporting. Barry Schwartz's 9 September coverage identifies Brodie's observation and screenshots;…

• Merchant Centre expands its AI performance insights to four more markets

  Merchant Centre’s AI performance insights now cover Australia, Canada, India and New Zealand alongside the US, according to Google’s updated eligibility guidance.

• Supplemental-feed controls appear alongside Merchant Center automatic import

  Emmanuel Flossie observed supplemental-feed controls when the primary Merchant Center source used Google's automatic import. He explicitly notes that the option may have existed for longer, so this is a workflow observation rather than a dated launch.

• Merchant Centre accepts up to five lifestyle images per product

  Google has changed lifestyle_image_link from a single-value field to a repeated field, allowing merchants to submit up to 5 lifestyle images for each product. These images are designed for browsable surfaces where showing the product in a natural setting can provide more context than the main packshot.

• Merchant Centre agency account conversion request workflow goes live

  Google Merchant Centre has documented a new agency account conversion request workflow, giving agencies a structured path to convert legacy Merchant Centre accounts into the unified agency account model. The workflow lets agencies submit conversion requests for client accounts they manage, and Google reviews and processes each request to align the account with the current agency account architecture.

• Merchant Centre changes how it handles blocked crawls

  Google has updated the way Merchant Centre handles cases where Googlebot cannot access your website. The changes affect diagnostics for sites with crawl or hosting issues.

• Merchant Centre for Agencies is now generally available worldwide

  Google Merchant Centre has announced that Merchant Centre for Agencies is now generally available globally as of 11 May 2026. The product was previously generally available in the US and Canada with a pilot in other markets through March 2026; the May rollout extends full GA worldwide.

• Merchant Centre for Agencies launches in the US and Canada

  Google has made Merchant Centre for Agencies generally available in the US and Canada. The interface provides a centralised command centre for managing multiple client accounts, with features for onboarding, portfolio-wide alerts, issue detection, and growth opportunities.

• Merchant Centre Next becomes Google Merchant Centre

  Google is dropping the "Next" name, so the platform you use today is now simply Google Merchant Centre. The change covers documentation, emails, and the interface, and rolls out over several weeks.

• Merchant Centre performance reports change on 24 August

  From 24 August, Merchant Centre performance reports separate YouTube affiliate results from organic traffic, revise the YouTube organic traffic definitions, expand product-level reporting for Google Ads, and add segmentation, aligning definitions across Merchant Centre, Google Ads, and YouTube. Historical data back to 1 July is also restated under the revised definitions.

• Merchant Centre pilots a Business Agent in early access.

  Merchant Centre has introduced rolling out Business Agent in early access, an AI agent that helps your business on Google by answering shopper questions and recommending products customised to match your brand and is rolling out to select accounts. For you, this means an AI layer may soon sit between your catalogue and shoppers on Google, so review how it represents your products if you get access.

• Merchant Centre rolls out an AI performance report.

  Select Merchant Centre accounts now show an AI performance report inside Analytics, surfacing AI Mode and AI Overviews data for your products. Metrics include query groups users type into AI search, share of voice for those terms, term popularity, and popular product attributes, following help documentation first spotted by Hana Kobzová and interface digging by Brodie Clark.

• Meridian arrives inside Google Analytics 360, harmonising MMM, MTA, and incrementality

  Google Analytics 360 is integrating Meridian: Google's open-source marketing mix modelling solution: bringing advanced cross-channel budget forecasting into the GA360 surface. Luka Cempre, Brais Calvo Vázquez, Mehdi Oudjida, and Google Analytics all flagged the launch as a structurally significant move.

• Meridian GeoX launches as Google's open-source geo incrementality solution

  Meridian GeoX is Google's new open-source geo incrementality measurement framework, designed to power transparent, cost-effective geo experiments and calibrate Marketing Mix Models. The structural features include Native Multi-Cell Execution (comparing multiple treatments against a common control group in a single study, reducing total cost and time-to-insight), Time-Based Regression with Stratified Sampling for budget-efficient lift detection (with Synthetic Control and Synthetic Difference-in-Differences coming), a Flexible Design Wrapper for choosing methodologies, and integration with Meridian MMM for calibrated prior generation.

• Meridian Scenario Planner brings no-code MMM to marketers

  Google has launched Scenario Planner for Meridian, addressing one of the persistent barriers to Marketing Mix Modelling adoption: the technical expertise required to extract actionable insights. According to a recent Harvard Business Review Analytic Services report, nearly 40% of marketers surveyed say their organisations struggle to connect MMM outputs to real-world business decisions.

• Meridian Studio pilots a Cloud-based UI for MMM at enterprise scale

  Meridian Studio is a new Google Cloud-built enterprise platform that empowers measurement teams to build, manage, and customise Meridian models at scale through a UI-based workflow. The platform offers faster compute, enterprise-level model deployment, and the ability to run hundreds of models simultaneously: maintaining the open-source Meridian methodology while adding data security, automation, and ease-of-use features.

• Message Ads with RCS for Business launch as a conversational lead format

  Message Ads with RCS for Business is a new Search ad format that lets users move from a Search ad to a verified text thread with the advertiser via RCS (Rich Communication Services). Google AI instantly qualifies leads through text conversations, and the brand maintains visibility in the user's messaging app for ongoing nurture.

• Meta Account launches as the new central login for Facebook, Instagram, and devices

  Meta has introduced an updated Meta Account: building on Accounts Centre: as the centralised way to sign into and manage Facebook, Instagram, Messenger, Threads, Meta AI, AI glasses, and Meta Quest. The rollout is gradual over the next year.

• Meta acquires Manus AI and tests premium subscriptions with AI features

  Meta has acquired Manus, the general-purpose AI agent platform, and is testing premium subscriptions on Instagram, Facebook, and WhatsApp. The paid tier will include exclusive AI tools, AI video creation via Vibes, and Manus-powered agent capabilities.

• Meta acquires Moltbook, the AI agent social network

  Meta has acquired Moltbook, the Reddit-like social network where AI agents using OpenClaw communicate with one another. Moltbook creators Matt Schlicht and Ben Parr are joining Meta Superintelligence Labs.

• Meta Ad Library now shows impression share for all ads

  Meta has enabled impression share visibility in the Facebook Ad Library. You can now see which ads from any brand are getting high or low impression share.

• Meta adds a 6-second video view optimisation goal

  Meta has introduced a 6-second video view optimisation option, sitting between the existing 2-second continuous view (low intent, cheap) and ThruPlay (high commitment, expensive). The addition reflects a broader platform shift toward attention-quality metrics: TikTok already uses 6-second signals implicitly, and Reddit for Business has explicitly launched 6-second engaged video-view optimisation.

• Meta adds a call insights dashboard and a quick view breakdown

  Meta is rolling out new features in Ads Manager. A new call insights dashboard is being added to Meta Business Suite, providing details on calls received through call ads with filtering options and customised call quality settings.

• Meta adds a Customer Lifecycle Strategy for new-customer bidding

  A new Customer Acquisition option lets Meta advertisers choose between conversions from all audiences or acquiring new customers only, prioritising people who have never bought from you: mirroring Google's equivalent setting. For you, this means Meta can finally bid on acquisition rather than blended conversions, so switch it on where a new customer is worth more than a repeat order.

• Meta adds a Grouping view to Ads Manager

  Meta has added a Grouping option in Ads Manager that clusters campaigns by objective, bid strategy, delivery, budget, and business goal; this feature is still rolling out. It gives a faster way to read a large account by structure rather than a flat list.

• Meta adds a pre-publish review of Advantage+ creative enhancements

  Meta has added a button above the ad preview that lists which Advantage+ creative enhancements are enabled. Defaults can include AI summaries and other automatic changes to your creative.

• Meta adds a Recommended Setup for awareness objectives

  Meta is releasing a Recommended Setup for Traffic, Engagement, and Awareness objectives, similar to Advantage+ for conversion campaigns. It bundles automated settings that advertisers may not want.

• Meta adds a ROAS goal to Maximise number of conversions

  Setting a ROAS goal is now available when optimising to maximise the number of conversions, not only conversion value. Meta can chase volume while holding a return threshold.

• Meta adds a security re-authentication step that disables edited ads

  Bram Van der Hallen has spotted a new Meta security check triggered when ad sets are updated. After editing several ad sets, he was prompted to re-authenticate.

• Meta adds ad sequencing for Awareness and Engagement campaigns

  Meta now lets you sequence ads within Awareness and Engagement campaigns. You set a frequency target, add at least two ads, publish the campaign disabled, then enable ad sequencing at the ad set level to arrange delivery order.

• Meta adds AI-powered automatic budget increase scheduling

  Meta has added a feature that lets AI schedule automatic budget increases during periods when it predicts ads will perform better. The feature appears as a budget scheduling option, suggesting when to increase spend based on Meta's performance predictions.

• Meta adds AI translation for ad copy and creative

  Meta is adding AI-generated translation of ad text and creatives into the languages that an advertiser's audience speaks, as flagged by Bram Van der Hallen. If advertisers do not review the relevant settings, Meta may automatically translate their copy and creative, which risks off-brand or inaccurate wording reaching audiences in other languages without explicit sign-off.

• Meta adds an AI-content disclosure step in ad creation

  Meta now lets advertisers indicate whether an ad's content was created with AI during ad setup, flagged by Matias Axel Ramayo. For now, the disclosure does not appear in the ad itself; it appears in the "Why am I seeing this ad?"

• Meta adds appointment booking inside instant forms

  Meta has launched a way to integrate a booking scheduler with instant forms, flagged by Jon Loomer and also surfaced by Nona Grigoryan and Matias Axel Ramayo. A scheduling widget from a supported booking provider appears on the thank-you page immediately after a lead submits an instant form, letting users view available slots, pick a time, and confirm an appointment without leaving the flow.

• Meta adds branching end pages to instant forms

  Matias Axel Ramayo has flagged that Meta now supports two or more end pages for instant forms, branching on the user's answers. Depending on how someone responds to a question, the form can route them to end page 1, end page 2, and so on, including to options that disqualify a lead entirely.

• Meta adds Customer Lifecycle Strategy at the ad-set level

  Govind Singh has spotted a new Customer Lifecycle Strategy option at the ad-set level in Meta Ads. Advertisers choose between two settings: get conversions from all audiences (Meta optimises for the lowest cost per result across existing and new customers) or acquire new customers (Meta targets people who have never purchased, accepting a potentially higher cost per result to grow the customer base).

• Meta adds frequency and recency filters to Facebook and Instagram custom audiences

  Bram Van der Hallen has identified two new filters for Facebook and Instagram custom audiences used in retargeting. The "At least" filter targets users who engaged with an account at least a specified number of times within a specified period, enabling focus on high-intent repeat engagers.

• Meta adds Instagram Live as a conversion ad placement

  Matias Axel Ramayo has flagged that Meta has added Instagram Live as a new conversion ad placement. Advertisers can promote an Instagram Live that's currently running or scheduled for the future, with a simple setup in the campaign placement flow.

• Meta adds lead notifications with channel and frequency controls

  Meta is rolling out notifications for new leads from Meta ads, configured at ad level under Automated lead delivery. Mobile alerts can arrive as Facebook app push, Messenger messages, Ads Manager app push, or WhatsApp, either instantly or after a set number of leads, while email notifications go to chosen recipients on a day-and-time schedule, with the leads attached as a CSV or XLS file.

• Meta adds push delivery toggle for manual creative testing

  Meta has introduced a "Push delivery to this ad" toggle that lets advertisers allocate a specific portion of their budget to a single ad. The feature guarantees the selected ad receives impressions regardless of how the algorithm would otherwise distribute spend.

• Meta adds outcome comparisons to Ads Manager’s activity history

  Meta’s activity history is showing performance outcomes alongside account changes, as first reported by Adam Gerber and subsequently shared by Bram Van der Hallen and Sarath Sadanandan.

• Meta Ads adds attribution settings breakdown view for easier analysis

  Meta has introduced a new breakdown option that displays results by attribution settings in rows rather than columns. The feature includes a 2-7-day click row that shows the difference between 7-day and 1-day click results, making attribution analysis more straightforward.

• Meta Ads adds Audience Label to Website Custom Audiences

  VIVEK GUPTA has flagged a Meta Ads update that makes Audience Label available for Website Custom Audiences: previously available only for Customer List Custom Audiences. The new categories include Engaged Audiences (Qualified Leads, Disqualified Leads, App Users, Trial Users, Other Engaged Users), Customers (High Value, Low Value, At Risk, Disengaged, Customers), and Other Audiences (Other 1, Other 2, Other 3).

• Meta Ads adds funnel-stage and other table grouping in Ads Manager

  Meta has added the ability to group Ads Manager tables by funnel stage and other dimensions, surfaced by Bram Van der Hallen. The option appears in the Breakdown menu via a "Group table by" toggle, available at the campaign and ad-set levels.

• Meta Ads adds Reels trending topic breakdown for campaign analysis

  Meta has added a new breakdown option, "Reels trending topic," in Ads Manager. When running Reels trending ads, you can now view campaign results broken down by the trending topics your ads appeared alongside.

• Meta ads can auto-reply to comments with keyword triggers

  A new Conversations section at ad level lets advertisers auto-reply when people comment on an ad with specific keywords or phrases. For you, this means comment engagement can be automated into conversations, so set replies that qualify interest rather than spam commenters.

• Meta Ads handling of spending-limited ad sets gets smarter

  Matias Axel Ramayo has flagged a quiet but consequential Meta Ads behavioural change: when an ad within an ad set reaches its spending limit (delivery, frequency, or budget cap), Meta now redistributes the remaining budget to the higher-performing ads in the same ad set rather than splitting it equally. The change is part of Meta's broader auction-mechanic refinement and isn't formally announced.

• Meta Ads introduce Threads integration and new breakdowns

  Meta Ads adds five new features, including Threads integration and new breakdowns

• Meta Ads introduces AI prompts for audience targeting

  Meta Ads Manager is testing a feature that lets advertisers describe their target audience using natural language prompts instead of manually selecting detailed targeting options. Advertisers can enter full text, keywords, or hashtags.

• Meta Ads introduces Business AI breakdown for conversion attribution

  Meta has released a new breakdown, "Business AI," that shows whether its AI tools helped drive conversions. The breakdown indicates if Advantage+ creative, automatic text and format optimisation, and delivery optimisation contributed to results.

• Meta Ads Library now displays impression counts for competitor research

  Meta has added impression count data to the Ads Library, making it easier to identify which competitor ads are receiving significant spend versus low-performing creatives. The feature labels ads with fewer than 100 impressions as low count.

• Meta Ads Manager campaign creation gets left-side section navigation

  Matias Axel Ramayo has spotted an updated campaign creation interface in Meta Ads Manager, featuring a new left-side panel that summarises all campaign sections with clickable jump links. The layout allows advertisers to navigate directly to any section of the campaign setup rather than scrolling linearly through the full form.

• Meta Ads Manager now supports direct messaging from Instagram comments

  Meta has added the ability to send direct messages from comments directly within Ads Manager. Previously available in Business Suite and through Manychat, the feature is now native to the ads interface for Instagram messaging campaigns.

• Meta Ads now allows manual selection of website highlights shown on ads

  Meta has expanded its control over the website highlights feature, which pulls content from your website to display in ads. You can now disable the option entirely or manually select which website highlights Meta can apply to your ads.

• Meta Ads now displays promotions directly in ads before users tap

  Meta has updated how promotions appear in ads, now showing promo codes and offers within the ad creative itself without requiring a tap. In some cases, the CTA text may automatically change to "See offer."

• Meta Ads now supports Excel integration for Click-to-WhatsApp campaigns

  Microsoft Excel can now be integrated with Meta's Click-to-WhatsApp lead campaigns via the API as a CRM. The connection works the same way as Google Sheets integration.

• Meta Ads rolls out 4 new updates, including video generation (beta)

  Meta Ads has introduced four updates:

• Meta Ads: Threads dynamic URL parameters, Live video ads, WhatsApp Channel Follows metrics, and catalogue image touch-ups

  Bram Van der Hallen has identified four new Meta Ads updates.

• Meta AI begins supporting campaign analysis for small businesses

  Meta announced new Meta AI features for small businesses, with reports indicating that connected campaigns can be analysed and that optimisation or reporting support can be requested in conversation. The rollout should be treated as account-dependent, and automated recommendations still inherit the quality of the connected data.

• Meta AI can generate an instant form from an existing website lead form

  Emirhan Bayutmuş has identified that when creating a Lead campaign in Meta Ads Manager, Meta AI can now read an existing website lead form and automatically generate a corresponding Meta instant form that mirrors its fields and structure.

• Meta AI Developer Assistant goes live for Business Messaging

  Meta has launched the Meta AI Developer Assistant for Business Messaging: a new developer-facing AI assistant that helps developers build, debug, and optimise code for WhatsApp Business and Messenger integration. The assistant runs within the Meta for Developers environment and surfaces contextual help, code suggestions, and troubleshooting guidance for the Business Messaging APIs.

• Meta announces format selection is changing

  Meta has begun displaying a message in Ads Manager that announces a change to format selection. The message states that "Format display options in Ad creative will be the new way to choose formats" and that this gives advertisers "the flexibility to show ads in multiple formats."

• Meta auto-adds "related media" and may swap your call-to-action

  Bram Van der Hallen has flagged two auto-applied changes that can alter live Meta ads without explicit approval. In the Related media section, Meta may automatically pull in similar images from an account's ad library and attach them to a current creative; if left unreviewed, this can make an ad look outdated or off-message.

• Meta auto-enables Related Media on existing ads

  Belita Ribeiro has flagged that Meta is automatically enabling "Related Media" on new and existing ads, pulling additional creative assets into ads without operator approval. The feature mixes creatives from different funnel stages: prospecting and remarketing assets: in a single ad unit, often surfacing older creatives that no longer reflect current messaging or positioning.

• Review Meta’s automatic event controls before relying on their signals

  Jon Loomer’s 1 September walkthrough distinguishes the management interface from older automatic tracking. Check the events being detected, their meaning and potential duplication before relying on them for optimisation. A simpler interface does not itself establish better event detection.

• Meta begins 8,000 job cuts under "talent density" reorganisation

  Meta Platforms began notifying staff worldwide on Wednesday, 20 May 2026, about layoffs as part of a restructuring aimed at reducing costs while investing heavily in artificial intelligence. The cuts started in Asia at 4 a.m.

• Meta begins auto-syncing missing website products into advertiser catalogues

  Bram Van der Hallen has flagged an important update for Meta advertisers running catalogue ads. Meta will now automatically begin adding products detected on advertiser websites that are not currently in the catalogue, syncing them into the live feed without manual approval.

• Meta consolidates Value Rules into Placement, Audience, and Conversion location groups

  Meta is rolling out a Value Rules redesign that consolidates the feature into three distinct criteria groups: Placement, Audience, and Conversion location: and surfaces them contextually in Ads Manager rather than only in the legacy Advertising settings interface. Bram Van der Hallen has surfaced the change with a screenshot showing the new "Placement value rules" section appearing directly in the Placements selection step.

• Meta Content Features are activated by default at the account level: campaign-level opt-outs are no longer enough

  Matias Axel Ramayo has surfaced a quiet but consequential Meta Ads default change, with the original spot credit going to Carolina Arjona Moyano. Content Features: the Meta setting that lets the system apply AI-driven creative improvements to image and video assets (enhancements, edits, automated variations): is now automatically activated at the account level for all advertisers.

• Meta creative-enhancement defaults appear disabled in a new-ad observation

  A documented new Meta ad setup showed creative-enhancement switches off; it is a useful workflow observation, not evidence of a platform-wide default.

• Meta creative enhancements show enabled-state indicators

  A practitioner-observed look at Meta creative-enhancement status dots and how advertisers can use them for governance.

• Meta Custom Audiences now supplements with Facebook and Instagram shop events

  Bram Van der Hallen has identified that Meta is now automatically supplementing website Custom Audiences with equivalent on-platform shop audience data for advertisers with a Facebook or Instagram Shop. When creating audiences based on "All website visitors" or specific events (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase), Meta adds people who viewed or interacted with the same products on-platform.

• Meta opens Customer Lifecycle Strategy to all advertisers

  Meta announces Customer Lifecycle Strategy availability for all advertisers. Acquisition campaigns receive exclusion recommendations; the single Audience Label option remains a test.

• Meta drops radius exclusions and expands live video ads

  Meta has made two changes to its ads, flagged by Karthik Rai. It is removing the option to exclude a radius around a city: city-level exclusions remain, but radius exclusions are no longer supported: and it is bringing live video ads to Instagram and expanding them to Facebook, giving advertisers access to a format tied to live content.

• Meta enhances error reporting for Ads Insights Async API in Graph API v25.0

  Meta is adding detailed error fields to the Ads Insights Async API GET endpoint, launching with Graph API v25.0 on February 18, 2026. New default fields include error_code, error_message, error_subcode, and user-friendly error titles and messages.

• Meta expands Threads ads to all users globally with new formats and controls

  Meta is launching ads on Threads globally next week after the initial rollout last spring, with over 400 million monthly users. Ads extend existing Meta campaigns, adding Threads as a placement.

• Meta extends the purchase event audience retention window to 730 days

  Meta has updated the audience retention window for Purchase events from 180 days to 730 days, letting advertisers keep historical buyers in custom audiences for up to 2 years. Bram Van der Hallen has flagged the launch with its strategic implications.

• Meta faces a class action over scam advertising revenue

  Jasmine Vyas has flagged a new class action lawsuit against Meta in Washington D.C., using the District's unfair and deceptive practices (UDAP) law. Internal Meta documents published in December 2025 showed Meta projected $16 billion in revenue from scam and banned product ads: the basis for the legal argument that Meta has knowingly profited from advertising it should have prevented.

• Meta finally adds Ad Scheduling alongside Budget Scheduling

  Matias Axel Ramayo has flagged that, after long providing only "budget scheduling," Meta has finally added ad scheduling: letting advertisers show ads only within business hours, which is particularly relevant for messaging campaigns to avoid low-quality 3am messages. Previously possible only via total budget configuration (tedious to set up), the new ad scheduling provides a simpler, modifiable schedule based on the fan page's operating hours.