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• Google Ads API to stop accepting new IP address and session attribute imports from February 2026

  Starting February 2, 2026, the Google Ads API will no longer accept new adopters using session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which will continue accepting this data.

• Google Ads API v20 sunset reminder

  Google has issued a sunset reminder for Google Ads API v20, prompting teams still running on the older version to migrate to a supported release. v20 will stop accepting requests after the announced sunset date, and integrations that have not been migrated will begin returning errors against the older endpoints.

• Google Ads API v21 sunsets on 5 August

  Google has issued a reminder on the Google Ads Developer Blog that version 21 of the Google Ads API will sunset on 5 August 2026. After that date, all v21 requests will begin to fail, so integrations still on v21 must migrate to a newer version to avoid disruption.

• Deadline reminder: Google Ads API v22 sunsets on 7 October

  Google has reminded developers that all Google Ads API v22 requests will begin failing on 7 October 2026.

• Google Ads API v23.1 adds text guidelines, YouTube video uploads, and frequency metrics

  Google has released v23.1 of the Google Ads API with several notable features. Text guidelines support is now available for Performance Max and Search campaigns, allowing programmatic control of AI-generated text assets.

• Google Ads API v23.1 event scheduled for February 26

  The Google Ads API team has scheduled a release highlights event for v23.1 on February 26 at 11:00 AM EST, available on Discord and YouTube. The release is a minor update with additional features that don't require major migration.

• Google Ads API v23.2 Release Highlights event scheduled for March 26

  The Google Ads API team has scheduled a v23.2 release event for March 26 at 11:00 AM ET on Discord and YouTube. The update is a minor release with additional features.

• Google Ads API v23.2 released with VideoEnhancement resource and App campaign insights

  v23.2 adds a VideoEnhancement resource that surfaces whether a video ad is Google-generated or advertiser-provided: an important signal as AI-generated video proliferates across PMax and Demand Gen. An AppTopCombinationView resource provides top-performing asset combination insights for App campaigns.

• Google Ads API v24.1 ships with AI Max experiments, classic display images, and passkey support

  Google has released Google Ads API v24.1 on 13 May, with five practitioner-relevant additions. Mobile Device Platform segmentation lets queries segment campaign and customer reports by iOS or Android: a feature previously requiring workarounds for bid adjustments and OS-level performance analysis.

• Google Ads API v24.1 + UploadClickConversions deprecation + auto-link changes

  Three Google Ads developer/policy items landed alongside GML:

• Google Ads API v24.2 ships with AI transparency labels

  Google has released version 24.2 of the Google Ads API, announced on the Google Ads Developer Blog and flagged by Arpan Banerjee. Alongside the multi-party approval requirement for sensitive actions, the release adds the ability to programmatically tag AI-generated creatives with transparency labels ahead of the EU AI Act's disclosure requirements, and introduces granular Performance Max placement visibility.

• Google Ads API v24 launches with Conversions with Cart Data and unified forecasting

  Cory Liseno has announced that Google Ads API v24 is generally available. The headline addition is support for Conversions with Cart Data, which extends conversion tracking with product-level transaction details: unlocking advanced sales and profit reporting.

• Google Ads API v24 product reporting changes for upgraded Shopping campaigns

  Google has detailed product reporting changes in the Google Ads API for advertisers running upgraded Shopping campaigns. The changes affect how product-level data flows through the API once Shopping campaigns are migrated into Performance Max or AI Max, and adjust the resource model for product segmentation in reporting queries.

• Google Ads API v25.1 adds lift measurement and migration fields

  Google released the non-breaking v25.1 update with support for Brand Lift and Conversion Lift resources, new AI Max migration date fields, text-disclaimer assets, benchmark services, loyalty segmentation, and additional reporting dimensions. Client libraries must be upgraded before the new capabilities can be used.

• Google Ads API v25.2 adds Performance Max tracking and travel reporting fields

  Google’s 23 September API release adds asset-group URL tracking, configurable video crawling for Performance Max and new hotel reporting fields. Integration owners need to review the fields relevant to their workflows.

• Google Ads API v25 ships with YouTube breakdowns and loyalty goals

  Version 25 of the Google Ads API landed on 22 July. It adds YouTube ad sub-format breakdowns by duration, Shorts social metrics for comments, likes, and shares, a loyalty retention goal, and a revamped new customer acquisition goal.

• Google Ads API will block duplicate Lookalike lists from April 30

  Google has announced a uniqueness check for Lookalike user lists in the Google Ads API, effective April 30, 2026. The enforcement primarily targets Demand Gen campaigns, where automated systems have generated duplicate audience lists sharing identical seed lists, expansion levels, and country targeting: consuming system resources without delivering distinct signal value.

• Google Ads API will stop accepting new Customer Match adopters on April 1

  Starting April 1, 2026, the Google Ads API will stop accepting new Customer Match adopters. Developers who haven't uploaded data to a Customer Match list from October 2025 to March 2026 will encounter a CUSTOMER_NOT_ALLOWLISTED_FOR_THIS_FEATURE error.

• Google Ads automated promotions: 12 October start and opt-out

  A Google email shared by Arpan Banerjee sets a 12 October start for automated promotion assets in eligible Search and Performance Max campaigns, with an account-level opt-out.

• Google Ads bans online gambling advertising in Ethiopia

  Google Ads has updated its Gambling and games policy to disallow all promotion of online gambling content targeting Ethiopia, effective immediately. All existing online gambling certifications in Ethiopia have been revoked, and applications for certification will no longer be accepted.

• Google Ads begins collecting more website event data automatically

  Google Ads will now automatically collect a broader range of event data from websites to improve measurement with less manual setup. Advertisers may notice additional network requests to Google domains when events are transmitted (e.g., /aagrp/prod/model_person_country_code_US_person_region_code).

• Google Ads campaign creation adds a natural language "tell us about your campaign" field

  Arpan Banerjee has spotted a new free-text field in the Google Ads campaign creation flow labelled "Tell us about your campaign," which appears to personalise setup suggestions based on the input. The interface also features a cleaner, lighter dashboard layout.

• Google Ads changes budget pacing for campaigns with ad schedules from 1 June

  As a reminder, Thomas Eccel recalls the material spend impact of the new ad schedule changes: from 1 June 2026, Google will change how it paces campaign budgets based on ad schedules. Today, Google paces around active scheduled days (e.g., 22 weekdays per month for a weekdays-only campaign); from 1 June, Google will pace toward the full monthly cap (30.4x daily budget): speeding up spend on active days.

• Google Ads classifies promotional offers into three types

  Google now documents three types of promotional offers: new advertiser promotions, coded promotions, and codeless promotions. Coded offers apply to new and existing advertisers, while codeless offers surface automatically in existing accounts.

• Google Ads Commerce Audience Sharing: eligibility and setup

  Google’s guidance covers Commerce Audience Sharing for eligible commerce media campaigns, including account links, permissions and destination restrictions.

• Google Ads controls and search intent: test the authority a setting actually has

  Ameet Khabra and Ana Kostic offer complementary frameworks for a changing search environment: distinguish hard boundaries from signals, then classify queries by intent and AI visibility before moving budget.

• Google Ads conversion tags push directly into Google Tag Manager

  Govind Singh has flagged a small but consequential Google Ads update: conversion tags can now be pushed directly into Google Tag Manager from the Conversions setup screen. The new workflow: create the conversion action in Google Ads, choose "Use Google Tag Manager," click "Set up in Google Tag Manager", and the conversion tag arrives in GTM automatically with Conversion ID, Conversion Label, and tag type pre-filled.

• Google Ads Creator Partnership beta adds search filters and inquiry management.

  Google has expanded its Creator Partnership beta with two new features. Creator Search now allows keyword searches with filters for subscriber count, average views, location, and contact availability.

• Croatia gambling-promoting content loses Google Ads certification on 7 October

  Google will disallow gambling-promoting content targeting Croatia from 7 October; the notice does not prohibit online gambling advertising itself.

• Google Ads Data Manager adds US state privacy restriction setting

  A new setting in Google Ads Data Manager lets you restrict how user data is used for audiences in US states with strict privacy laws. Users in those states will not be added to your audience segments, reducing compliance risk.

• Google Ads Data Manager now suggests integrations based on user email

  Google Ads Data Manager will now suggest relevant product connections based on the user's login email. The update aims to reduce manual tool searching and to provide guidance on which integrations are missing from your setup.

• Google discusses combining attribution, incrementality and media mix modelling

  Google’s latest Ads Decoded announcement introduces a discussion of how attribution, incrementality tests and media mix modelling can inform campaign decisions together. A companion episode covers practical experience implementing Meridian. The pair offers advertisers a starting point for reviewing conflicting measurement signals and planning further tests.

• Google Ads Decoded podcast: Campaign structure in the era of AI

  In the latest episode of the Ads Decoded podcast, Ginny Marvin sits down with Brandon Ervin, Director of Product Management for Search Ads, to discuss campaign consolidation. Ervin clarifies that consolidation is not the end goal: equal or better performance with less granularity is.

• Google Ads deprecates legacy policy requirements tied to older products

  Anthony Higman shared an unusual Google Ads notification stating: "This change is a result of these product offerings evolving into newer Google products, rendering the original policy requirements obsolete for advertisers." The specific policy affected was not detailed in the post, but the language suggests Google is retiring legacy compliance requirements tied to product lines that have since been superseded.

• Google updates developer policies for direct, identifiable integrations

  Google has renamed its API policy to Google Ads Developer Policies and updated the requirements for integrations, including those involving AI tools.

• Google flags recommendations that advertisers have already dismissed

  Julie Friedman Bacchini spotted a Google Ads notification reminding advertisers that a campaign still has dismissed recommendations.

• Google Ads displays a large AI Max recommendation card

  A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The panel highlights the potential benefits of enabling AI-driven optimisation for Search campaigns and allows advertisers to activate AI Max, Text customisation, and Final URL expansion directly from the recommendation.

• Google Ads Editor 2.10 support ends on 19 October

  Google Ads Editor 2.10 and earlier lose support on 19 October 2026. Check installed versions and prepare local unposted changes before upgrading.

• Google Ads Editor 2.12 ships with 12 new features

  Google has released Ads Editor version 2.12, one of the most substantial updates to the desktop tool in recent memory. The release spans campaign management, creative controls, and bidding, with changes that affect practically every campaign type.

• Google Ads experiments add auto-apply setting, enabled by default

  Bob Meijer has flagged that Google Ads experiments now include an auto-apply setting: enabled by default: that automatically applies experiment results to live campaigns. The setting offers configurable confidence thresholds: directional results (default), or statistical significance at 80%, 85%, or 95%.

• Google Ads granular reporting capped at 37 months from 1 June

  Google has confirmed via direct email to advertisers a new data retention policy for Google Ads, effective 1 June 2026. Hourly, daily and weekly performance reporting will be available for the most recent 37 months only.

• Google Ads has a hidden setting allowing Google-owned imagery in campaigns: enabled by default

  A hidden setting in Google Ads allows Google to use its own library of photos and videos in your campaigns. The setting is enabled by default in Shared Library > Location Manager > Settings > Google Owned Location Data.

• Google Ads hints at bulk management for Callout and Snippet Assets

  New Google Ads help pages detail bulk-editing workflows for callout and structured snippet assets. The documentation describes edit, find and replace, add text, and change case functionality across multiple assets at once.

• Google Ads improves urban-rural targeting in India

  Google Ads has improved the precision of urban-rural targeting in India, enabling advertisers to achieve tighter control over delivery across the country's varied geographic and economic segments. The update lets campaigns specifically target urban or rural areas, allowing for sharper segmentation of audiences that previously fell into mixed targeting buckets.

• Google Ads launches App Consent Insights diagnostic view

  Thomas Eccel has spotted that Google Ads has added App Consent Insights, a new diagnostics view providing a breakdown of Consent Mode performance for mobile apps by app, platform, source, and region. The view returns a General Consent Rating (Excellent, Good, Poor) mirroring the equivalent rating for Web Consent Mode, a live count of apps actively sending consented data, and a consent rate table split by EEA and non-EEA showing the percentage of conversions coming from consented users.

• Google Ads launches campaign total budgets for Search, PMax, and Shopping

  Google has released campaign total budgets in open beta for Search, Performance Max, and Shopping campaigns. The feature allows setting a total budget over a specific time period, from a few days to a few weeks, rather than managing daily budgets manually.

• Google Ads launches Experiment Centre to unify testing and lift studies

  Google has launched the Experiment Centre, a unified dashboard centralising Experiments and Lift Studies. Experiments test campaign features, settings, assets, campaign types, and custom multi-variable setups using randomised audience groups.

• Google Ads launches multi-campaign experiments [Beta]

  Google's Campaign Mix Experiments let you test multiple campaign types, budgets, and settings in one experiment. You can create up to five experiment arms with any campaigns (Search, Performance Max, Shopping, Demand Gen, Video, and App), with campaigns appearing in multiple arms and traffic split.

• Google Ads adds a Leads section for hosted form submissions

  A Leads section is appearing under Conversions for Google-hosted submissions, with options to mark leads as qualified or converted.

• Google Ads lets advertisers label AI-generated creative

  Google has published an AI-labelling update, effective July 2026, that lets advertisers add text or visual labels to AI-generated or modified image and video creative, with optional automatic labelling for Google AI assets. The labels do not breach overlay or watermark rules and roll out across Google Ads, Display & Video 360, Campaign Manager 360, Merchant Centre, and Ads Editor, in line with EU, India, and New York disclosure requirements.

• Google Ads MCC Billing Reports feature rolling out

  Google Ads is rolling out Billing Reports to MCC accounts, providing line-by-line invoice breakdowns that include the account name, campaign details, usage, and payment data. The feature is located under Billing > Billing Reports.

• Google Ads message assets: verify the available Messenger options before changing journeys

  Separate practitioner reports point to Meta Messenger and Google Messages as message-asset options in Google Ads. The reports are account and feature observations; check the available integrations, geography and handoff flow in the interface before relying on either.

• Google moves Missed Opportunities into Recommendations

  Google's Missed Opportunities tool moves into Recommendations, where estimates describe activity constrained by bids or budgets.

• Google Ads moves to monthly budget pacing for scheduled campaigns from 1 June

  From 1 June 2026, Google Ads will pace scheduled campaigns toward the full monthly cap of 30.4× the daily budget, regardless of how many days the schedule allows ads to run. Previously, a weekdays-only campaign with a $100 daily budget paced toward roughly $2,200 monthly; under the new rules, the same setup could spend up to $3,040, concentrating delivery on active days within the unchanged 2× daily overspend ceiling.

• Google Ads no longer pre-selects Performance Max when creating Shopping campaigns

  Google Ads has stopped pre-selecting Performance Max as the default when setting up a new Shopping campaign. You now choose the campaign type without a default applied.

• Google Ads now suggests ROAS-based conversion value for new customers

  Google Ads now lets you set the conversion value for new customers by specifying the target ROAS. The system will then automatically propose a value based on your settings.

• Google Ads now supports passkeys for enhanced security

  Google has published a help page confirming that passkeys are now supported in Google Ads as a passwordless, phishing-resistant login method. Passkeys are required for sensitive actions, including changes to user access and account linking updates.

• Google Ads offers a limited-time 2x Google Ads Credit

  VIVEK GUPTA has surfaced a limited-time 2x Google Ads Credit offer rolling out to eligible new advertisers. Reported offer tiers: spend $500 → get $1,000 credit, spend $680 → get $1,360 credit, spend $1,400 → get $2,800 credit.

• Google Ads offers up to $1,500 in Demand Gen credit

  Eligible advertisers creating their first Demand Gen campaign can claim up to $1,500 in credit via a promo code, subject to setup requirements. For you, this means a funded test of the channel if you have not run it, so check account eligibility before treating the credit as budget.

• Google Ads offline conversion imports to improve attribution from April, with no breaking changes

  Google has announced infrastructure changes to the Offline Conversion Import experience, rolling out in April 2026, with no breaking API changes. The first phase, in April, introduces improved GCLID attribution and fallback recovery: expired GCLIDs and clicks that occurred before a conversion will now be attributed where previously they were not, reducing EXPIRED_EVENT and CONVERSION_PRECEDES_EVENT errors and raising overall attribution rates.

• Google renames payment settings to Postpay and Prepay

  Google Ads has replaced the labels “Automatic payments” and “Manual payments” with “Postpay” and “Prepay” in billing guidance and on account screens.

• Google Ads previews the impact of negative keywords

  Google has rolled out Negative Keyword Impact Previews. Before excluding a search term, a "Preview impact" pane estimates the loss in conversion value side by side.

• Google Ads refreshes interface with new navigation and account switcher

  Google Ads has rolled out an updated interface design that repositions the account switcher to the top left corner and refreshes the horizontal campaign hierarchy navigation. The visual change is cosmetic rather than functional, but it affects daily navigation habits for agencies and MCC users who frequently switch between accounts.

• Google Ads removes the "No Conversion Value" option from the conversion setup

  Natasha Kaurra has identified that the "Do not assign a value" option has been removed from the Google Ads conversion setup flow. Advertisers must now choose either a fixed value per conversion or dynamic values.

• Google Ads renames inventory types and changes the default to Maximum from May 2026

  Google Ads is rebranding its content suitability inventory tiers starting May 2026. "Expanded" becomes Maximum inventory; "Standard" becomes Moderate inventory; and "Limited inventory" keeps its current name.

• Google Ads renames the Advertiser Verification page to "Account"

  Google Ads has renamed the Advertiser Verification page to "Account," consolidating verification, business information, certifications, and compliance status into one hub. The new section is located under Admin > Policy > Account.

• Google Ads replaces classic contact form with AI chatbot

  Google Ads has retired the classic contact form and replaced it with an AI-based chatbot as the initial support channel. Direct access to a human consultant is no longer available at the initial contact step.

• Google Ads requires an EU political ads declaration

  Google Ads now warns that campaigns without an EU political ads declaration will default to "Yes, this campaign contains EU political ads": which stops those ads serving in EU countries entirely. The declaration is per campaign, and wholly apolitical advertisers are equally exposed.

• Google prompts advertisers to reapply historical ROAS targets

  Bia Camargo documented an “Apply target” recommendation inviting advertisers to restore a ROAS target after removing it ahead of Google’s bidding changes.

• Google Ads rolls out MCC security fix to prevent account hijacking

  Google has introduced a security update to address MCC account hijacking attacks that have increased recently. The update introduces Multi-Party Approval, requiring a second administrator to approve sensitive changes like adding/removing users or changing roles within ~20 days.

• Google Ads rolls out Sync Columns across Manager Accounts

  VIVEK GUPTA has flagged a new Sync Columns feature inside Google Ads: letting users keep table columns, and segments synchronised across all accounts viewed from a Manager Account (MCC). Set up one account's columns and segments as you want, then apply the same configuration to other accounts in a single action.

• Google Ads scam emails circulating: synchronisation-error pretext

  Thomas Eccel and Tamás Geiger have both flagged a wave of phishing emails targeting Google Ads advertisers, using a "synchronisation error in your Google Ads account" pretext to trick recipients into clicking a malicious link that purports to fix the synchronisation issue. The emails are sophisticated enough to bypass standard spam filters and reach advertisers' primary inboxes.

• Google Ads shows AI Max promotion inside campaign settings

  Google Ads is displaying promotional messaging for AI Max directly within campaign settings during account audits. The placement appears to be an internal ad encouraging the adoption of AI features.

• Google Ads shows recommended experiments based on account data

  Google Ads now displays recommended experiments directly on the Experiments page, tailored to your account setup and performance data. Each recommendation includes a preconfigured setup you can apply immediately or customise.

• Google Ads starts surfacing sitelink suggestions proactively

  Arpan Banerjee reported that Google Ads is presenting suggested sitelinks inside campaign workflows. The suggestions can reduce setup time, but still require review for destination relevance, duplication, and approved messaging.

• Google Ads streamlines manual CPC bidding selection

  Google has made it easier to select manual CPC bidding when creating campaigns. The option is now more accessible in the campaign setup flow.

• Google Ads support emails are now AI-generated

  Vojtěch Audy has identified that Google Ads support email responses are now generated by AI, with the email signature explicitly disclosing "Google Ads Support using AI from Google" and a disclaimer that the content is AI-generated, that account details may not always be accurate, and that user activity may be used to improve the system. The disclosure raises questions about the reliability of responses for complex policy or account-specific issues.

• Google Ads support forms now include instant screenshot capture

  Google Ads has added a "Capture Screenshot" button directly within support ticket forms, eliminating the need for manual screenshots when raising issues. The button captures the current state of your account or campaign view and attaches it automatically.

• Google Ads support now auto-fills details from previous cases

  Google Ads support forms now auto-populate information from your previous cases, including company name, email, and issue summary. This reduces the need to re-enter the same details when raising new tickets.

• Google Ads switches call recording to "Yes" by default from 1 July

  Google Ads will automatically switch call recording to "Yes" on 1 July 2026 for any account that has not actively selected a setting. Accounts that want to keep recording disabled must change the setting to "No" before 30 June; otherwise, the auto-default will apply.

• Google Ads switches reach metrics to "Total Co-view" from 2 June

  Google has confirmed the Google Ads API will move reach metrics to a "Total Co-view" definition starting 2 June 2026. The change aligns Google Ads reporting with offline media and third-party measurement standards across the API, UI, and Editor.

• Google Ads synthetic keywords spotted in the wild for AI Max campaigns

  Google Ads is testing "synthetic keywords," a feature that condenses long search queries into shorter phrases for reporting. Currently available for AI Max only, the feature addresses two problems: cluttered search term reports from lengthy AI-generated queries and hidden search terms due to privacy thresholds.

• Google Ads tests Ads Advisor suggestions below the campaign performance graph.

  Google is testing a new placement for Ads Advisor recommendations, now appearing as pop-up bubbles directly below the main performance graph on campaign pages. The feature surfaces AI-generated optimisation suggestions in a more prominent location.

• Google Ads tests direct data source connections in conversion settings

  A new beta prompt in conversion action pages suggests connecting a data source, such as BigQuery or MySQL, directly to the Google tag. Google says it improves conversion metrics and campaign performance.

• Google Ads tests direct GTM integration for conversion configuration

  Marcin Wsół has spotted a new "Set up in Google Tag Manager" option in the Google Ads conversion configuration flow. The button sits alongside existing installation methods and pushes a pre-populated tag configuration directly into GTM: eliminating the need to manually copy conversion IDs and labels into a new tag.

• Google Ads Text Guidelines are now copyable across campaigns

  Arpan Banerjee has spotted that Text Guidelines (Beta): the brand rule system constraining AI-generated ad copy: can now be copied from an existing campaign to a new one in a single click, enabling consistent brand tone and messaging rules to be applied across an account without manual re-entry.

• Google Ads text guidelines now support all languages

  Google Ads has expanded its text guidelines feature to support all available languages. The feature was initially English-only, then extended to Spanish, Portuguese, Italian, French, German, Japanese, and Dutch, and is now globally available.

• Google Ads to allow Daily Fantasy Sports ads in Colorado from 1 July

  Google has updated its Gambling and Games policy to allow Daily Fantasy Sports advertising in Colorado from 1 July 2026, as reported by PPC News Feed. Only operators certified under Colorado state regulations will be eligible, and advertisers must complete Google's certification before running ads.

• Google Ads to allow licensed gambling ads in the UAE

  Google Ads will update its Gambling and games policy for the United Arab Emirates on March 10, 2026. The update will allow entities authorised by the General Commercial Gaming Regulatory Authority (GCGRA) to advertise internet gaming and sports wagering services in the UAE.

• Google Ads to allow online gambling ads in Belarus from January 22, 2026

  Google Ads will begin accepting online gambling advertisements in Belarus from licensed operators starting January 22, 2026. Permitted ad types include online poker, sports betting, online casino games, and state lotteries.

• Google Ads to disallow Rummy and Daily Fantasy Sports ads in India from January 21, 2026

  Google Ads will update its Gambling and games policy for India on January 21, 2026, disallowing all Rummy and Daily Fantasy Sports promotions targeting the country. The change is being made to comply with local legal requirements.

• Google Ads to permit prediction markets advertising in the US for regulated entities

  Google Ads will allow advertising for prediction markets in the United States starting January 21, 2026, but only for federally regulated entities. Eligible advertisers must be authorised by the CFTC as a Designated Contract Market or by the NFA as a brokerage offering access to qualifying DCM products.

• Correction: “Under Re-Review” is an existing Google Ads status

  Week 35 described “Under Re-Review” as a newly surfaced Google Ads status, following Anthony Higman’s observation.

• Google Ads updates Call and Messaging Ad terms with recording disclosure requirements

  Google has updated the terms for Call and Messaging Ads with significant changes. Google now records all live chats, text messages, phone calls, and other communications initiated through ads.

• Google Ads updates the Support interface in beta

  Google Ads has updated its Support interface with a new design currently in beta testing. The refreshed layout aims to streamline how advertisers access help resources.

• Google Ads will allow online lottery ads in Vietnam from 24 June

  Google has announced an update to its Gambling and Games policy that, as of 24 June 2026, will allow online gambling advertisements in Vietnam by entities authorised by Vietlott to promote online lotteries. Advertisers must be an authorised agent of Vietlott and complete Google's country-specific certification before running ads.

• Google Ads will auto-link to Merchant Centre: opt-out for advertisers who want isolation

  Marcin Wsól has surfaced an upcoming Google Ads change: Google will automatically link Google Ads accounts to Merchant Center for advertisers running Shopping campaigns or product-feed-driven inventory. The auto-link enables product data and conversion flow between the two platforms, using the same mechanics as the YouTube auto-linking covered above.

• Google Ads will auto-link YouTube channels from 10 June: opt-out window open now

  Arpan Banerjee has flagged a Google Ads auto-linking change with a hard deadline of 10 June 2026. From that date, Google will automatically link YouTube channels to Google Ads accounts unless the advertiser opts out before the deadline.

• Google AdSense adds new triggers for vignette ads

  Google AdSense is introducing additional triggers for vignette ads, including showing ads when users reach the end of an article, are inactive for 30+ seconds, or navigate backwards using the browser's back button. The new triggers will auto-enable on March 9, 2026, unless publishers opt out during the one-month review period.

• Google schedules AI Max migration for ACA and broad-match campaigns

  Google notified advertisers that Search campaigns using Automatically Created Assets or campaign-level broad match would start migrating to AI Max from 1 September.