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• Microsoft Advertising shares the complete list of support channels and escalation paths.

  Microsoft's Navah Hopkins has published a consolidated guide to all Microsoft Advertising support options. The resources include links to account suspension appeals, general support, and feature requests, along with guidance on using Copilot for troubleshooting.

• Microsoft Advertising streamlines bid strategy options globally

  Microsoft Advertising has completed a global rollout of its simplified bidding interface, consolidating Target CPA and Target ROAS into optional target settings within Maximise Conversions and Maximise Conversion Value, respectively, rather than treating them as standalone bid strategies. The change applies only to newly created campaigns; existing tCPA and tROAS campaigns continue to run without any required action, and portfolio bid strategies remain unchanged.

• Microsoft Advertising tests Magazine Answer Card ad format

  Microsoft Advertising is testing a magazine-style layout within its Answer Card format on Bing Search. Ads appear in card formats at the top of results and can be served through Shopping, Multimedia Ads, or PMax: there is no separate auction.

• Microsoft Advertising tests underlined product titles in Shopping ads

  Microsoft Advertising is experimenting with a new design in its shopping ads carousel on Bing Search, underlining product titles. The change appears to be a visual test to improve click-through on product listings.

• Microsoft Advertising updates Dating and Companionship policy globally, in Japan, and in the US

  Microsoft Advertising has updated its Dating and Companionship policy to include new general requirements and a global pre-approval requirement. Additional market-specific requirements now apply in Japan and for advertisers targeting Colorado in the United States.

• Microsoft Advertising updates four policy areas in January 2026

  Microsoft Advertising published four global policy changes: gambling and games now require pre-approval for all clients; pharmacy and healthcare advertisers must complete pre-approval before serving in allowed markets; cryptocurrency exchanges are now permitted for Search advertisers meeting criteria in EU and UK markets; and high-fat, sugar, and salt food ads are banned in the United Kingdom from January 5, 2026. For you, this means checking your account status if you operate in any of these verticals.

• Microsoft AI Max becomes a default to check in new Search campaigns

  Microsoft confirms AI Max is enabled by default for new Search campaigns, with an opt-out. Scheduled Google Import jobs can also inherit the setting.

• Microsoft announces Publisher Content Marketplace for AI content licensing

  Microsoft Advertising and Microsoft AI have launched the Publisher Content Marketplace (PCM), a framework for publishers to license premium content for AI training and retrieval. The marketplace provides transparent economics for content licensing.

• Microsoft Audience Ads Content Targeting reaches general availability

  Microsoft Advertising has made Content Targeting generally available for Audience ads. Placement targeting serves ads exclusively on premium Microsoft properties, including MSN, Outlook, Microsoft Casual Games, and Microsoft Edge.

• Microsoft adds average target metrics to bidding reports

  Microsoft has added average target metrics to the campaign overview, campaign grid and portfolio bid strategies.

• Microsoft Brand Agents are now available for Shopify merchants via Clarity

  Microsoft has launched Brand Agents for Shopify merchants through Microsoft Clarity. The AI-powered shopping assistants speak in your brand's voice, guide customers from discovery to purchase, and can be deployed in hours.

• Microsoft Clarity adds conversion impact tab to heatmaps

  Microsoft Clarity has released a Conversion tab in its heatmaps tool, showing the percentage of sessions that converted after interacting with a specific element or section on a page. Previously, heatmaps showed attention and click data but provided no direct link to conversion outcome: making it impossible to determine whether a specific component was contributing to or suppressing sales.

• Microsoft Clarity AI Citation report rolls out to all users

  Microsoft Clarity has rolled out its AI Citation report to all users, surfacing which Microsoft Copilot and partner AI surfaces are citing the website inside their AI-generated responses. Navah Hopkins has flagged the launch with strategic framing; Josh Silverbauer has provided the practitioner detail: the report uses Microsoft Copilot and partner data (not just Bing) to map AI citations against the website's content, giving operators visibility into AI-referral traffic that has historically been invisible inside web analytics.

• Microsoft Clarity AI Visibility tracks brand presence across AI surfaces

  Inside the Activate "What's Next" segment, Microsoft previewed Clarity AI Visibility: a forthcoming Clarity module tracking how AI surfaces engage with a website across three dimensions:

• Microsoft Clarity Cloudflare integration is now available without an Enterprise plan

  Matteo Zambon has flagged that Microsoft Clarity now supports a Cloudflare integration for AI visibility without requiring a Cloudflare Enterprise plan: previously a barrier for smaller teams. The setup connects via a Cloudflare API token through a guided wizard, enabling Clarity to access Cloudflare-level signals directly from the CDN layer.

• Microsoft Clarity expands AI Bot Activity with a deeper Bot Analytics dashboard

  Microsoft Clarity has updated its AI Bot Activity feature with an enhanced Bot Analytics dashboard, giving teams more detail on how AI crawlers and automated agents interact with their content. The dashboard now measures AI bot requests (total volume from crawlers and automated systems), AI bot traffic share, the proportion of pages crawled, a request status breakdown showing which requests succeed, redirect, or fail, and CDN violations that detect bots accessing paths disallowed by robots.txt.

• Microsoft Clarity groups AI citation queries into topics

  Clarity's AI Citations dashboard now clusters citation queries into automatically generated topics. As AI search cites more sites, the grouping shows which themes drive citations.

• Microsoft Clarity launches AI Bot Activity tracking in beta

  Microsoft Clarity has released AI Bot Activity, a new feature showing which AI systems and bots access your content. The dashboard reveals how often and at what scale bots are crawling, and which pages attract the most automated attention.

• Microsoft Clarity launches AI Citations beta for visibility in AI answers

  Microsoft Clarity has launched AI Citations in beta: a free feature that shows when site content is being used in AI answers, what prompts triggered the citation, and where competitors are being cited instead. The functionality builds on Microsoft's foundational partnerships, which underpin most leading AI assistants.

• Microsoft Clarity launches Topic Insights

  Microsoft Clarity has launched Topic Insights, a topic-level view in its AI Visibility dashboard that shows how your content shapes AI answers, covering visibility, influence, competition, and opportunities. Announced on 9 July, it runs on prompts you define per topic, with a weekly report cap per project.

• Microsoft Clarity shows which AI bots ignore robots.txt

  Microsoft has added a Violations card to the Bot Analytics dashboard in Microsoft Clarity. For the first time, site owners can see which automated crawlers are accessing pages explicitly disallowed in robots.txt, shown as a percentage of total bot traffic with trends over time and filters by operator, bot name, and activity type.

• Microsoft Conversions API brings server-side events into advertising measurement

  Microsoft’s Conversions API provides a server-side route for sending conversion events. Review access, event mapping and duplicate handling before adding it to an existing UET setup.

• Microsoft Copilot for Word now tracks changes and leaves comments inside documents

  Satya Nadella has announced that Copilot in Microsoft Word now tracks changes and leaves comments directly inside documents, operating as a collaborative in-document coworker rather than a separate assistant pane. The feature is grounded in an enterprise context via Work IQ.

• Microsoft Curate adds Copilot guidance to curation workflows

  Microsoft describes Copilot in Curate as contextual guidance for curation workflows; it is not a new self-service buying control for every advertiser.

• Microsoft custom columns now support all Microsoft Advertising conversion metrics

  Microsoft Advertising has expanded custom columns to support all Microsoft Advertising conversion metrics: closing a gap that practitioners had been requesting through community feedback channels. Navah Hopkins has flagged the launch with the practical scope: advertisers can now create custom metrics based on all conversions or primary conversions data, with revenue and ROAS metrics anchored to the values set at the conversion-goal level.

• Microsoft documents feed-based Cruise ads

  Launched Feb 22, Microsoft Advertising has updated its documentation for Cruise ads, a feed-generated Vertical ad type available globally in English. Ads are built from a feed of destinations, ports, and itineraries with no keywords required.

• Microsoft enables autogenerated text assets by default for new Responsive Search Ads

  Microsoft Advertising now enables the generation of autogenerated assets when creating new Responsive Search Ads globally, excluding China and South Korea. The feature uses website content to create additional headlines and descriptions if you haven't filled all 15 headlines and 4 descriptions.

• Microsoft expands its Advertising MCP server to an open pilot

  Microsoft Advertising has expanded its Model Context Protocol server into an open pilot. The move brings Microsoft into line with Google by granting external AI tools structured access to the advertising platform, allowing agents and assistants to query and manage Microsoft Ads campaigns through the MCP standard.

• Microsoft introduces AI Performance metrics in Webmaster Tools

  Microsoft is introducing AI Performance in Bing Webmaster Tools, a new set of insights that shows how your content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner experiences. For you, this means actionable data on how AI surfaces your content on Bing.

• Microsoft introduces Scout, an always-on "Autopilot" agent, at Build

  Microsoft has introduced Scout, its first "Autopilot" agent, at Build, flagged by Jack Rowbotham. Microsoft frames Autopilots as a new category of always-on agents that operate autonomously, maintain their own identities, and act on a user's behalf under organisational controls.

• Microsoft introduces Web IQ to ground AI assistants in live web data

  Microsoft Advertising has set out its "AI economy" vision ahead of Cannes Lions on its blog, centred on Web IQ. Introduced at BUILD 2026, Web IQ is a suite of AI-native grounding APIs that connect AI systems to fresh, real-world intelligence from web pages, news, images, and videos, and is already used by assistants such as Copilot and ChatGPT.

• Microsoft launches AI Max for Search, Offer Highlights, and Audience generation at Spring Summit

  Microsoft has unveiled a major round of advertising updates at its Spring Summit, framed around what it calls the "three eras of the web": the human web ("help me find it"), the LLM web ("help me choose"), and the agentic web ("do it for me").

• Microsoft launches Copilot Checkout for in-conversation purchases

  Microsoft has introduced Copilot Checkout, enabling shoppers to complete purchases directly within Copilot conversations without redirects. Merchants remain the seller of record and retain customer data and relationships.

• Microsoft launches Frontier to embed AI engineers with customers

  Microsoft has announced Frontier, a new unit committing about $2.5bn and 6,000 engineers to embed AI specialists inside customer organisations. The stated aim is to move companies from stalled AI pilots to production outcomes.

• Microsoft opens Performance Max experiment betas

  Microsoft Advertising has opened betas for Performance Max experiments covering upgrades to PMax and PMax uplift. Advertisers can test PMax against existing campaigns before committing to spend.

• Microsoft Performance Max adds new customer acquisition goal in open beta

  Microsoft Advertising has launched a new customer acquisition feature for Performance Max campaigns. Advertisers can now target new customers specifically, with options to either increase bids for new customers or focus exclusively on acquiring them.

• Microsoft rolls out demographic controls for Performance Max

  Microsoft says age- and gender-targeting controls are rolling out for Performance Max, with general availability planned for 8 September.

• Microsoft PMax adds Share of Voice metrics with historical data to November

  Microsoft Advertising has added Share of Voice metrics to Performance Max campaigns. New metrics include impression share, click share, impression share lost to budget, and impression share lost to rank.

• Microsoft PMax campaigns with NCA goals are now importable from Google Ads

  New customer acquisition (NCA) goals for Performance Max campaigns are now importable directly from Google Ads into Microsoft Advertising, and the feature was rolled out to all advertisers this week. Google "website visitors" audience segments convert to equivalent rule-based remarketing lists; Google's auto-created "all visitors" and "all converters" lists map to Microsoft equivalents; unsupported lists such as Customer Match can be substituted with "all converters" or omitted at import.

• Microsoft PMax improves Google import with enhanced asset group handling

  Microsoft Advertising has improved the Performance Max import process from Google Ads. Asset groups with images that don't meet size requirements, exceed the previous 25-image limit, or include auto-generated logos will now import all eligible assets rather than failing entirely.

• Microsoft PMax landing page (Final URL) reporting is now live

  Landing page reporting is now available for Performance Max campaigns in Microsoft Advertising, showing performance by Final URL, including spend, impressions, clicks, conversion metrics, and ROAS. The view can be segmented by campaign, asset group, and custom parameters.

• Microsoft PMax now supports asset group-level tracking templates

  Microsoft Advertising has added URL options and tracking templates at the asset group level for Performance Max campaigns. Advertisers can now submit tracking parameters and custom parameters to split data by asset group, extending functionality previously available only at the campaign and ad group level.

• Microsoft PMax Website Publisher URL report adds conversion and spend metrics

  Microsoft Advertising has added conversion and spend metrics to the Performance Max Website Publisher URL report, addressing a transparency gap that had limited the report's usefulness. Navah Hopkins has flagged the change and notes the practical use case: advertisers can now identify which publisher placements are converting and at what spend level, then build Audience Ads campaigns specifically targeting the winning placements.

• Microsoft publishes Agent Architecture Guidance Hub

  Microsoft has launched the Agent Architecture Guidance Hub on Microsoft Learn. The guidance outlines principles and patterns for building secure, reliable agent solutions with a focus on Microsoft 365 Copilot.

• Microsoft publishes an agentic-commerce playbook

  Microsoft Advertising published guidance for preparing product discovery and checkout for AI assistants and purchasing agents. It emphasises complete, structured product feeds, Merchant Centre data quality, AI-native ad formats, Copilot Checkout, Brand Agents, and visibility measurement within AI experiences.

• Microsoft publishes its July Gambling and Games policy update

  Microsoft Advertising has published a July 2026 update to its Gambling and Games policy. Market-by-market licensing and enablement requirements continue to apply.

• Microsoft Q1 results: Bing and ad revenues up 12%, AI ARR reaches $37B

  Microsoft has reported Q1 results showing Bing and ad revenues up 12% year-on-year. Total revenue grew 18% to $82.9B, Azure grew 39% in constant currency, and the AI business reached an annualised run rate of $37B, up 123% year-on-year.

• Microsoft redesigns Copilot for a simpler, faster experience

  Microsoft has redesigned Copilot to be simpler, faster, and more intuitive, announced by CEO Satya Nadella. The redesign focuses on keeping users in the flow of their work, with a streamlined interface across the Copilot experience.

• Microsoft reports Q2 FY26 earnings with search/news ads up 10%

  Microsoft reported Q2 FY26 revenue of $81.3 billion, up 17 per cent year over year, with operating income growing 21 per cent to $38.3 billion. Search and news advertising revenue excluding TAC grew 10 per cent, while Azure and cloud services grew 39 per cent.

• Microsoft seasonality adjustments now available for Portfolio bid strategies

  Seasonality adjustments: previously available only for individual campaigns: are now available for campaigns using Portfolio bid strategies. The feature is designed for short-term events with a temporary, significant change in expected conversion rates, such as a major promotion or seasonal peak.

• Microsoft tests underlined text in Bing Ads description snippets

  Microsoft is testing a visual change to Bing search ads, adding a light highlight to ad descriptions. The underlined text is not a separate link: the entire ad remains clickable and directs to the same landing page.

• Microsoft unveils Project Solara, a platform for agent-first devices, at Build

  Microsoft has unveiled Project Solara at Build 2026, a chip-to-cloud platform built for devices that run AI agents rather than traditional apps, flagged by Jack Rowbotham. The platform pairs a lightweight operating system with enterprise security and management through Intune and Entra ID, and introduces "just-in-time UI," where agents experience generating and adapting their own interface to whatever device they run on, rather than requiring a redesign per form factor.

• Microsoft updates its Gambling and Games policy

  Microsoft Advertising has published a June 2026 update to its Gambling and Games policy in its advertising policy help centre. The update refines where and how gambling and games ads may run, consistent with Microsoft's market-by-market approach, in which advertisers must be licensed in the target market and complete the gambling enablement process before serving ads.

• Microsoft updates its Pilot Program Policies for crypto, gambling, and prediction markets

  Microsoft has updated its Pilot Program Policies in a May 2026 revision, opening Audience Ads to cryptocurrency exchanges in all markets where it accepts cryptocurrency advertising. The change, published in the Microsoft Advertising Policies Change Log, sits alongside a gambling expansion covering Belgium and Taiwan and a predictions-markets pilot in select US states.

• Microsoft widens cryptocurrency advertising while keeping video restrictions

  Microsoft is piloting Audience Ads for pre-approved cryptocurrency exchanges in markets where cryptocurrency advertising is permitted, while Display, Video, and CTV formats remain restricted. Its country policies now expressly allow eligible exchanges in Audience and Search ads in Australia and Brazil.

• Misleading ad design guidance gains more examples

  Google updated its Misleading ad design policy article with additional examples and clearer explanations, while stating that enforcement has not changed. The update is clarification rather than a new policy threshold.

• Missed and subsequent LSA calls become chargeable on 1 October

  Google has told Local Services Ads advertisers that a missed call during stated business hours may be billed as a valid lead when the caller remains connected for more than 20 seconds. Google later clarified that qualifying follow-up calls can also be charged once within 15 days of the initial lead, while interactive voice response timing begins after the caller selects an option.

• Missed opportunity reporting visualises lost growth from bid and budget constraints

  Missed opportunity reporting is now generally available globally: a new reporting layer that visualises how much performance has been left on the table due to bid and budget constraints. The reporting surfaces interactive weekly charts contrasting actual performance against potential, campaign-level reporting across Search, Shopping, PMax, Demand Gen, YouTube, App, and Hotel Ads, and a Recommended Action column with real-time bid and budget suggestions tailored to current seasonality and auction dynamics.

• Moonshot releases Kimi K3 as the largest open-weight model yet

  Moonshot AI has released Kimi K3, a 2.8-trillion-parameter open-weight model with a one-million-token context window and native visual understanding. Moonshot says it trails Claude Fable 5 and GPT-5.6 Sol on overall performance but consistently beats Claude Opus 4.8 and GPT-5.5 on coding, visual understanding, and long-horizon tasks, and it led Arena's front-end programming leaderboard within a day of launch.

• Multi-Images Ads arrive in Microsoft Shopping

  Microsoft Advertising has introduced Multi-Images Ads in Shopping, allowing multiple product images within shopping ad placements. The feature offers richer creative options for e-commerce advertisers on the Microsoft network, where visual differentiation can help products stand out in a less crowded environment than Google Shopping.

• Multi-location GBP assets showing review figures and a swipeable carousel in tests

  Anthony Higman has spotted Google testing two new multi-location Google Business Profile asset formats in Google Ads: one variant shows GBP review figures alongside additional information for each location, and the other shows locations in a swipeable carousel. Higman noted the carousel version appeared partially glitched in his observations, suggesting the feature is still in development.

• Multi-Party Approval for Google Ads - Tutorial is now available

  Google introduced multi-party approval, a security feature that requires a second administrator's authorisation before high-risk account changes take effect. Actions that trigger approval requests include adding, removing, or changing user roles.

• Multi-placement auctions may be distorting CTR metrics

  A reminder surfaced this week about how Google's multi-placement auctions can create misleading performance metrics. When an ad appears at both the top and bottom of the same search results page, it generates multiple impressions but typically only one click, causing CTR to drop even when nothing has changed about campaign quality.

• Multimodal asset generation: text, images, and video from a single prompt

  Google's cited stat: advertising creative drives nearly 49% of incremental sales and remains the most critical driver of advertising effectiveness (Circana research).

• Multimodal Video Creation in Asset Studio: from prompt to storyboard to final production

  Multimodal Video Creation lands inside Asset Studio, letting advertisers go from creative brief to storyboard to final video production in a single workflow: powered by Gemini, Veo, and Nano Banana. The capability streamlines Google's AI models into a single workspace for ideating, storyboarding, and generating video campaigns.

• Nano Banana 2 combines Pro capabilities with Flash speed

  Google has launched Nano Banana 2 (Gemini 3.1 Flash Image), combining Nano Banana Pro's advanced world knowledge and quality with Gemini Flash speed. Key features include real-time web search grounding for accurate subject rendering, precision text rendering and translation for marketing mockups, subject consistency for up to 5 characters and 14 objects, and production-ready specs from 512px to 4K.

• Negative keywords come to Walmart Advertising

  Walmart is adding negative keywords to its ad platform. The long-requested control lets advertisers exclude irrelevant queries.

• New Customer Acquisition gets a "new prospects" mode for brand-unaware users

  New Customer Acquisition has added a third bidding mode: new prospects mode. Where traditional New Customer Acquisition focused on anyone who hadn't purchased before, new prospects mode goes further: automatically excluding users who have purchased (via Customer Match & Tags), searched for brand terms, visited the website or used the app, or engaged with content or ads across Google and YouTube.

• New EU packaging rules apply on Amazon from 12 August

  Amazon published guidance on the EU's PPWR packaging regulation, which replaces the old Packaging Waste Directive frameworks, run country-by-country in Germany, France, Italy, and Spain, and applies from 12 August. For you, this means packaging compliance consolidates under a single EU regime, so check registration requirements in every market you ship to.

• New Gmail overlay ad format spotted on mobile

  Thomas Eccel has spotted a new ad format in Gmail on mobile, displaying overlay ads as a sticky banner with a grey background at the bottom of email threads. The placement differs from existing Gmail ads, which typically appear at the top of the inbox.

• New location asset view spotted in Google Ads

  A new interface for viewing location assets has been spotted in Google Ads, suggesting updates to how location extensions are displayed and managed.

• New Meta Customer Life Cycle Strategy setting spotted in Ads Manager

  Sam Hall has spotted a new "Customer Life Cycle Strategy" setting appearing in Meta ad accounts, adding an apparent signal layer beyond existing audience exclusions. The setting appears to provide Meta's delivery system with additional context around new customer acquisition goals: potentially improving performance where exclusions and customer matching are imperfect.

• New Stores menu appears in the Google Shopping tab

  Google has introduced a Stores menu item in the Shopping tab that displays stores with integrated local inventory feeds. In the US, results show local pack listings with "sold here" labels.

• New WhatsApp placement appearing in the Meta Ads campaign setup

  David Vargas has surfaced what appears to be a new WhatsApp placement option in Meta Ads, which appears in a pop-up during web-to-app campaign group creation. Messaging requires user consent, but for brands that have invested in conversational-commerce flows, the reach is material.

• New York enacts AI synthetic performer disclosure law effective June 9 [Reminder]

  New York State has enacted S.8420-A, the first US state law requiring advertisers to conspicuously disclose when an ad features a synthetic performer: defined as any AI-generated or algorithmically created figure designed to appear as a real human. The law covers any AI-generated human figure in any ad across any medium, not just deepfakes of identifiable individuals.

• Nielsen moves to acquire DoubleVerify

  Nielsen announced it will acquire DoubleVerify for $2.15bn, taking the largest independent verification vendor off the stock market and combining audience measurement with ad verification in one company. For you, this means measurement and verification consolidate under one vendor, so watch pricing and neutrality questions as the deal progresses.

• Non-local search ads spotted in Google AI Mode conversational interface

  Ads are now appearing in Google's AI Mode, the new conversational search interface. This example shows a non-local search ad, suggesting the placement is expanding beyond local inventory ads previously tested.

• Non-skippable in-stream ads extend to 60 seconds in beta

  Google has added a Premier reach option in video reservation that allows non-skippable in-stream ads up to 60 seconds. Fifteen-second versions still serve across all screens.

• Nonprofits receive free access to Claude Opus 4.6

  Anthropic has extended free access to Claude Opus 4.6 for nonprofits on Team and Enterprise plans. The company's rationale: Nonprofits tackle difficult societal problems with limited resources, and frontier AI tools can help maximise their impact.

• noyb files GDPR complaint against LinkedIn over profile-visit data

  noyb (the European Centre for Digital Rights) has filed a GDPR complaint against LinkedIn for its handling of profile visit data. The complaint: LinkedIn tracks profile visits but locks the visit information behind the paid subscription tier: users can see who visited their profile only by paying for LinkedIn Premium. noyb argues that this violates the GDPR's right of access provisions, which require data controllers to provide users with access to their personal data on request, regardless of subscription status.

• OpenAI adds product feeds to its ads manager as it builds out a shopping platform

  OpenAI is adding product feeds to its ads manager, migrating the feature from ChatGPT's now-defunct instant checkout experience, flagged by Juozas Kaziukėnas. ChatGPT first added product feeds in September to access accurate, up-to-date product and pricing data rather than scraping the web; with checkout discontinued in March and a few merchants having added a feed, the capability is moving to the ads manager.

• OpenAI ads launching early February with under $1M spend commitments

  OpenAI is lining up advertisers for ChatGPT ads launching in early February. The company is asking for commitments of under $1 million over a several-week trial period.

• OpenAI Agents SDK gains sandbox execution, filesystem tools, and MCP support

  OpenAI has updated its Agents SDK with a more capable harness for building agentic workflows. New capabilities include: configurable memory, sandbox-aware orchestration, filesystem tools, MCP tool use, shell execution, and file editing support.

• OpenAI announces ads in ChatGPT with US testing starting soon

  OpenAI has announced plans to test advertising in ChatGPT for logged-in adults in the US on free and Go tiers. Ads will appear at the bottom of answers when there's a relevant sponsored product or service based on the conversation, clearly labelled and separated from organic responses.

• OpenAI Codex arrives on the ChatGPT mobile app in preview

  OpenAI has launched Codex in preview on the ChatGPT mobile app, letting developers remotely control It from their phones. Developers can now start new coding work, review outputs, steer execution, and approve next steps directly from the ChatGPT mobile app: the AI coding assistant is becoming a fully mobile-accessible product rather than a desktop-only tool.

• OpenAI Codex gains full computer use across macOS and Windows

  OpenAI has released a major update to Codex. Codex can now work across your computer, use apps and tools, generate images, remember preferences, and handle repeatable background tasks.

• OpenAI Codex now runs directly in Chrome on macOS and Windows

  OpenAI has rolled out Codex integration directly inside Chrome on macOS and Windows. Codex can now use browser context: the current tab, the page content, and the active workflow: to execute coding tasks in-place, rather than requiring the user to switch to a separate environment.

• OpenAI confirms weekly budget pacing in an official email

  OpenAI's advertiser email confirms daily budgets now work on a seven-day average: spend can reach twice the daily budget on any day but must not exceed the weekly average. This formalises the change covered in Week 27, matching Google's pacing model.

• OpenAI details advertising and privacy policies for ChatGPT

  OpenAI has published details on its advertising and privacy policies. Key points: contact syncing is optional for finding friends using OpenAI services, ads may appear for Free and Go plan users while Plus, Pro, Enterprise, Business, and Education plans remain ad-free, ads are clearly labelled and do not influence ChatGPT responses, advertisers never see chats or personal details and only receive aggregated data like clicks or views, and age prediction helps provide safer experiences for younger users.

• OpenAI expands ChatGPT product-feed ads, citing 20% shopping-intent conversations

  OpenAI has expanded product-feed ads in the ChatGPT Ads Manager, allowing retail advertisers to upload full product catalogues and auto-generate ads from individual items, rather than building campaigns one by one, as reported by Kat Sale, Todd Piechowski, and Juozas Kaziukėnas. OpenAI says feed-based ads have been among the strongest-performing formats in its beta, and the mechanic mirrors Google Shopping and Performance Max: the platform ingests the catalogue and builds ad units automatically rather than relying on keywords.

• OpenAI begins rolling out GPT-6 Astra

  OpenAI announced GPT-6 Astra with a focus on computer use, browsing and professional work, including tasks involving documents and software.

• OpenAI hosts ChatGPT Enterprise workspace agents webinar on 19 May

  OpenAI for Business is hosting a webinar on building and running workspace agents in ChatGPT Enterprise on Monday, 19 May at 11 am PT: the same day as Microsoft Advertising Activate and one day ahead of Google Marketing Live's I/O kickoff. The webinar covers how to build agents that operate inside ChatGPT Enterprise to automate workflows across team document review, research, and process tasks.

• OpenAI introduces ChatGPT for PowerPoint in beta

  OpenAI for Business has launched ChatGPT for PowerPoint in beta. The integration lets teams create, edit, understand, and polish presentations using natural language directly inside PowerPoint: starting from notes, docs, spreadsheets, prompts, or an existing deck.

• OpenAI is testing Ads Manager with pilot partners

  OpenAI is testing an Ads Manager with a small group of partners as its ChatGPT advertising pilot takes shape. Early data shows some brands seeing click-through rates below 1%, far behind Google Search benchmarks.

• OpenAI launches a conversational Admin plugin for ChatGPT Work and Codex

  OpenAI's new Admin plugin lets authorised administrators review activity and credit usage, add or remove members, inspect effective permissions, and adjust limits through a ChatGPT conversation. It can route usage requests to Slack or Microsoft Teams and automate predefined approvals while remaining within each user's existing roles and permissions.

• OpenAI launches ChatGPT Health for personalised responses using medical records

  OpenAI has introduced ChatGPT Health, a dedicated experience that enables users to connect medical records and wellness apps to deliver personalised health responses. Over 230 million people worldwide already ask ChatGPT health questions weekly, and this feature consolidates fragmented health data into a single place.

• OpenAI launches ChatGPT Skills in Excel with finance workflow templates

  OpenAI has released ChatGPT Skills and Apps in Excel in beta. Two default skills are available at launch: a Corporate Finance / FP&A Spreadsheet Skill for budgets, forecasts, and KPI packs; and a Financial Modelling Skill for three-statement models, DCFs, LBOs, and comparables.

• OpenAI launches ChatGPT Work

  OpenAI has introduced ChatGPT Work, powered by Codex and GPT-5.6, which can act across a team's apps and files and run multi-hour workflows from research through to documents, presentations, and reports. It positions ChatGPT as an agent that returns finished work rather than answers.

• OpenAI launches Codex app for macOS with multi-agent workflows and automations

  OpenAI has released the Codex app for macOS, a desktop interface for managing multiple coding agents in parallel across projects. The app introduces Skills to extend Codex beyond code generation: including Figma-to-code, Linear project management, cloud deployment, and image generation.

• OpenAI launches CPC bidding for ChatGPT ads as performance infrastructure matures

  Juozas Kaziukėnas has confirmed that OpenAI has launched CPC bidding in the ChatGPT Ads manager. Max bids are accepted between $3 and $5.