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Leaderboard

Meet the contributors, explore yearly recognition and follow the community’s progress.

2026 CONTRIBUTOR RECOGNITION

2026 contributor rankings

Recognising the people who spot changes, share useful reporting and add context. This board updates as sourced credits are published on PMC.

Last 90 days · 13 Jul 2026 to 10 Oct 2026Original report dates, bounded to 2026; Europe/London.

128named contributors

315updates with named credits

11newsletter editions represented

Collection coverage · Updates from Week 20 to Week 40, 18 May 2026 to 5 Oct 2026.

The archive covers all 38 known 2026 editions through Week 36. Only explicit source credits count; missing names and first-contributor labels are not inferred. These are newsletter recognition counts, separate from member points.

128 contributors

Most credited updates first. Equal counts share a rank.

Barry Schwartz

LinkedIn X

CreativePaid searchRetail mediaStrategyMeasurement

31credited updates

See credited updates (31)

Asset Studio can prefill Performance Max asset groups
7 Sept 2026Shared by
Credit source
ChatGPT Ads expands custom-audience management
7 Sept 2026Shared by
Credit source
ChatGPT carousel reporting adds product-card visibility
7 Sept 2026Shared by
Credit source
Google avoids an AdX sale in the US ad-tech remedies ruling
7 Sept 2026Shared by
Credit source
Google clarifies keyword priority for the move to AI Max
7 Sept 2026Shared by
Credit source
Google schedules begin-to-render counting for display impressions
7 Sept 2026Shared by
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Google Trends adds category filters to the new Explore page
7 Sept 2026Shared by
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Google’s Search generative AI control becomes available worldwide
7 Sept 2026Shared by
Credit source
Merchant Centre expands its AI performance insights to four more markets
7 Sept 2026Shared by
Credit source
OpenAI adds pacing for campaign total budgets
7 Sept 2026Shared by
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OpenAI expands the set of customer identifiers for conversion matching
7 Sept 2026Shared by
Credit source
OpenAI introduces a ChatGPT Ads Manager plugin
7 Sept 2026Shared by
Credit source
OpenAI previews conversion optimisation, including ad views
7 Sept 2026Shared by
Credit source
Search Console’s generative AI reports complete their global rollout
7 Sept 2026Shared by
Credit source
Waze ads expand to 42 countries through Performance Max
7 Sept 2026Spotted by
Credit source
Google rolls out /goto? redirects across Search-result links
31 Aug 2026Official clarification
Credit source
Search Console patches a two-day Crawl Stats gap
24 Aug 2026Credited contributor
Credit source
Agency accounts can now link 1,000 Merchant Centre accounts
17 Aug 2026Credited contributor
Credit source
Merchant Centre performance reports change on 24 August
17 Aug 2026Credited contributor
Credit source
A "Deal Ends" annotation appears as an experiment
10 Aug 2026Credited contributor
Credit source
Free email addresses face a block on sensitive account changes
10 Aug 2026Credited contributor
Credit source
Keyword-rich anchor text links appear in ad descriptions
10 Aug 2026Supported by
Credit source
LSA policies become "requirements" as PMax guides arrive
10 Aug 2026Credited contributor
Credit source
Phone call conversions gain a "View call report" link
10 Aug 2026Credited contributor
Credit source
Some US LSA advertisers will need a D-U-N-S number
3 Aug 2026Credited contributor
Credit source
The AI performance report reaches more Search Console accounts
3 Aug 2026Supported by
Credit source
The Budget Panel lands in Performance Max and Demand Gen
3 Aug 2026Credited contributor
Credit source
Policy appeals now expire after six months
27 Jul 2026Credited contributor
Credit source
Google clarifies AI Max is an upgrade, not a new campaign type
13 Jul 2026Credited contributor
Credit source
Google sunsets third-party rates for hotel ads
13 Jul 2026Credited contributor
Credit source
Merchant Centre Next becomes Google Merchant Centre
13 Jul 2026Credited contributor
Credit source

Hana Kobzová

Retail mediaMeasurementCreativeStrategyPaid search

23credited updates

See credited updates (23)

Eligible Shopify stores can activate Google Business Agent from their app
7 Sept 2026Spotted by
Credit source
Google Ads Data Manager documents a direct Klaviyo connection
7 Sept 2026Spotted by
Credit source
Google App product reports add cost and conversions
7 Sept 2026Spotted by
Credit source
Google documents automated promotion assets for Search and Performance Max
7 Sept 2026Spotted by
Credit source
Google removes beta labels from Akamai and Fastly tag gateway setup
7 Sept 2026Spotted by
Credit source
Google renames payment settings to Postpay and Prepay
7 Sept 2026Spotted by
Credit source
Google’s bumper-ad specification now states five to six seconds
7 Sept 2026Spotted by
Credit source
Hotel Ads adds region, city and postal-code targeting
7 Sept 2026Spotted by
Credit source
Lookalike segments extend to Video brand campaigns
7 Sept 2026Spotted by
Credit source
YouTube Creator Partnerships adds modelled reach metrics
7 Sept 2026Spotted by
Credit source
Microsoft Advertising rolls out redesigned navigation and tables
31 Aug 2026First contributor credited in newsletter
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Microsoft widens cryptocurrency advertising while keeping video restrictions
31 Aug 2026First contributor credited in newsletter
Credit source
Performance Max gets campaign-level tracking and aggregate delivery diagnostics
31 Aug 2026First contributor credited in newsletter
Credit source
Short titles expand from Demand Gen into Performance Max
31 Aug 2026First contributor credited in newsletter
Credit source
A native commerce attribute appears in Merchant Centre documentation
24 Aug 2026First contributor credited in newsletter
Credit source
Late offline conversions remain in reports but miss DDA calculations
24 Aug 2026Credited contributor
Credit source
YouTube documents Watch-While Ads
24 Aug 2026First contributor credited in newsletter
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Performance Max gains placement and age exclusions
10 Aug 2026Credited contributor
Credit source
A help page formalises Text Disclaimers in Search ads
3 Aug 2026Credited contributor
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Lead Journey Mapping arrives for lead generation advertisers
3 Aug 2026Credited contributor
Credit source
YouTube audio ads get official documentation
3 Aug 2026Credited contributor
Credit source
Google adds labels for AI-generated and AI-edited ad assets
28 Jul 2026Credited contributor
Credit source
Merchant Centre rolls out an AI performance report.
20 Jul 2026Credited contributor
Credit source

Anthony Higman

Paid searchStrategyCreative

15credited updates

See credited updates (15)

Sitelinks observed within a Google AI Mode text ad
30 Sept 2026First contributor credited in newsletter
Credit source
Google tests exact and phrase match Search ads in AI Mode
7 Sept 2026First contributor credited in newsletter
Credit source
Google updates developer policies for direct, identifiable integrations
7 Sept 2026Shared by
Credit source
Launch check: review ChatGPT’s text customisation default
7 Sept 2026Shared by
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OpenAI permits eligible legal-services ads in the US
7 Sept 2026First contributor credited in newsletter
Credit source
Ads can show Eligible (Limited) while marked Under Re-Review
31 Aug 2026First contributor credited in newsletter
Credit source
Ads Manager adds an app and platform selectors
24 Aug 2026Credited contributor
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Core Local Services Ads details now sync from Business Profile
24 Aug 2026Credited contributor
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Google offers free ad credits to current advertisers
10 Aug 2026Credited contributor
Credit source
LSA results surface inside AI Mode
3 Aug 2026Credited contributor
Credit source
OpenAI confirms weekly budget pacing in an official email
3 Aug 2026Credited contributor
Credit source
Some US LSA advertisers will need a D-U-N-S number
3 Aug 2026Credited contributor
Credit source
Budgets go weekly, UTMs reach all levels, and vertical policies clarify
27 Jul 2026Credited contributor
Credit source
LSA verification appears to get easier
27 Jul 2026Credited contributor
Credit source
ChatGPT Ads adds audiences and launches in Japan and South Korea
13 Jul 2026Credited contributor
Credit source

Arpan Banerjee

CreativePaid searchStrategyRetail media

15credited updates

See credited updates (15)

Google tests collapsed sitelinks behind a count indicator
7 Sept 2026First contributor credited in newsletter
Credit source
Conversational campaign setup builds drafts from a landing page
31 Aug 2026First contributor credited in newsletter
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Business logos can be added directly in Google Ads
24 Aug 2026Credited contributor
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Google Ads starts surfacing sitelink suggestions proactively
24 Aug 2026Credited contributor
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Loyalty members gain dedicated retention controls
24 Aug 2026Credited contributor
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Performance Max can generate missing video aspect ratios
24 Aug 2026Credited contributor
Credit source
The Asset Optimisation panel is reorganised
24 Aug 2026Credited contributor
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Demand Gen view-through conversions go video-only and opt-in
17 Aug 2026Credited contributor
Credit source
Support forms let you pick the exact campaign
17 Aug 2026Credited contributor
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Google confirms AI matches Shopping ads to long-tail queries and tailors copy
27 Jul 2026Credited contributor
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Reference images now guide AI image generation in Google Ads
27 Jul 2026Credited contributor
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AI Max shows how it rewrites your headlines
20 Jul 2026Credited contributor
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Google Shopping changes local inventory defaults and controls
20 Jul 2026Credited contributor
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Google Ads lets advertisers label AI-generated creative
13 Jul 2026Credited contributor
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SMS joins the message assets in Google Ads
13 Jul 2026Credited contributor
Credit source

Ivan Marynych

Retail mediaPaid search

15credited updates

See credited updates (15)

FTC and 22 states sue Amazon over advertising auction charges
7 Sept 2026Shared by
Credit source
September reminder: prepare Sponsored Brands Collections migrations
7 Sept 2026Shared by
Credit source
Amazon tightens seller-account transfer and financing terms
31 Aug 2026First contributor credited in newsletter
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Sellers can bid for Sub Same Day warehouse capacity
24 Aug 2026Credited contributor
Credit source
The Manager Account API becomes generally available
24 Aug 2026Supported by
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Amazon automates image translation across marketplaces
17 Aug 2026Credited contributor
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Amazon publishes Prime event inbound cutoff dates
17 Aug 2026Credited contributor
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Sponsored Products video expands to desktop search
17 Aug 2026Credited contributor
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Amazon Ads adds invoicing and seller balance payments in the US
10 Aug 2026Credited contributor
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Amazon launches Validate Product Ideas in Opportunity Explorer
3 Aug 2026Credited contributor
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Amazon renames seller review removal to "Request Review"
3 Aug 2026Credited contributor
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Amazon automates Streaming TV deal selection for Brand+ campaigns
27 Jul 2026Credited contributor
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Alexa shopping adds AI-powered custom merch.
20 Jul 2026Credited contributor
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Amazon expands AI image analysis for product listings.
20 Jul 2026Credited contributor
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Amazon tests hiding the Other Sellers section.
20 Jul 2026Credited contributor
Credit source

Thomas Eccel

MeasurementStrategyPaid searchCreative

13credited updates

See credited updates (13)

Google Ads AI Dashboards appear in some advertiser accounts
8 Sept 2026Source author
Credit source
TrueView consideration campaigns move to Video View Campaigns
24 Aug 2026First contributor credited in newsletter
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Google Ads offers up to $1,500 in Demand Gen credit
17 Aug 2026Credited contributor
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Customer acquisition gains a "Report on new customers acquired" option
10 Aug 2026Credited contributor
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The Leads section starts appearing in accounts
10 Aug 2026Credited contributor
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While-viewing video ads take half the screen on YouTube mobile
10 Aug 2026Credited contributor
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A "Has improvements" tracking status appears on conversion actions
27 Jul 2026Credited contributor
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Google moves Missed Opportunities into Recommendations
27 Jul 2026Credited contributor
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Household exclusions appear in a European PMax campaign
27 Jul 2026Credited contributor
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Brand Lift studies expand with an Enhanced option.
20 Jul 2026Credited contributor
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Google Ads expands AI performance summaries above the campaign table
20 Jul 2026Credited contributor
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Advertisers report value bidding access in new Google Ads accounts
13 Jul 2026Credited contributor
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Google tests Animated Images for Demand Gen assets
13 Jul 2026Credited contributor
Credit source

Ginny Marvin

Paid searchMeasurementStrategy

10credited updates

See credited updates (10)

Google says some out-of-area Local Services Ads are working as intended
1 Oct 2026Official clarification
Credit source
Google acknowledges an LSA bug after reports of account disruption
7 Sept 2026Official clarification
Credit source
Google tests exact and phrase match Search ads in AI Mode
7 Sept 2026Official clarification
Credit source
Local Services Ads expands direct booking from 20 to more than 500 partners
31 Aug 2026First contributor credited in newsletter
Credit source
Missed and subsequent LSA calls become chargeable on 1 October
31 Aug 2026Official clarification
Credit source
Google begins unifying Google tag and Tag Manager
24 Aug 2026Credited contributor
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Holiday feed guidance prioritises context, media, and fundamentals
24 Aug 2026Credited contributor
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Google plans Search language targeting changes for September
14 Aug 2026Credited contributor
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Google announces Local Services Ads migration into Google Ads
27 Jul 2026Credited contributor
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Passkeys become required for sensitive Google Ads actions
20 Jul 2026Credited contributor
Credit source

Bram Van der Hallen

LinkedIn YouTube

MeasurementCreativePaid social

9credited updates

See credited updates (9)

Meta adds outcome comparisons to Ads Manager’s activity history
7 Sept 2026Shared by
Credit source
Audience signals can be assigned to individual creatives
24 Aug 2026Credited contributor
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Meta adds lead notifications with channel and frequency controls
17 Aug 2026Credited contributor
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Meta ships seven Ads Manager updates in one week
10 Aug 2026Credited contributor
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Meta ads can auto-reply to comments with keyword triggers
3 Aug 2026Credited contributor
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Meta removes the Messenger Stories placement from 27 August
3 Aug 2026Credited contributor
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Carousel ads gain a Collage display option.
20 Jul 2026Credited contributor
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Meta's AI assistant surfaces inside Ads Manager
20 Jul 2026Credited contributor
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Meta ships five ad updates, including its own image model
13 Jul 2026Credited contributor
Credit source

Juozas Kaziukėnas

Retail mediaPaid searchStrategy

9credited updates

See credited updates (9)

Reported Meta Muse and Instinct Tests Show Experimental Multi-Item Cart Building
30 Sept 2026First contributor credited in newsletter
Credit source
ChatGPT carousel reporting adds product-card visibility
7 Sept 2026First contributor credited in newsletter
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ChatGPT desktop tests WebMCP-powered shopping actions
31 Aug 2026First contributor credited in newsletter
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Best Buy checkout appears inside ChatGPT
24 Aug 2026Credited contributor
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ChatGPT launches a native restaurant experience
17 Aug 2026Credited contributor
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ChatGPT Ads adds product carousels
10 Aug 2026Credited contributor
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OpenAI tests ads that open a business agent conversation
29 Jul 2026Credited contributor
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OpenAI rolls out automated bidding
27 Jul 2026Credited contributor
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Feed-based product ads appear, and answers show multiple ads.
20 Jul 2026Credited contributor
Credit source

Sachin Patel

Paid searchCreativeStrategy

9credited updates

See credited updates (9)

Three reported Bing ad-presentation tests highlight changing search labelling
2 Oct 2026First contributor credited in newsletter
Credit source
Search ads test another AI-generated review-summary label
7 Sept 2026First contributor credited in newsletter
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Google tests an “Evaluating sponsored results” loading animation
31 Aug 2026First contributor credited in newsletter
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Bing tests large image assets in Search ads
17 Aug 2026Credited contributor
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Google tests a favicon-led advertiser list on sponsored results
17 Aug 2026Credited contributor
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"Strongest match" and "Strong match" badges go live on Search ads
10 Aug 2026Credited contributor
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Search ads test a "Read more" expansion link on desktop
3 Aug 2026Credited contributor
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Bing ads pop out of the results as you scroll
27 Jul 2026Credited contributor
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Bing tests a new images section in the results.
20 Jul 2026Credited contributor
Credit source

VIVEK GUPTA

Paid socialCreativeStrategyPaid searchMeasurement

8credited updates

See credited updates (8)

Meta adds a Customer Lifecycle Strategy for new-customer bidding
17 Aug 2026Credited contributor
Credit source
Meta offers free Adobe Express tools for Reels creative
17 Aug 2026Credited contributor
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Merchant Centre pilots a Business Agent in early access.
20 Jul 2026Credited contributor
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Passkeys become required for sensitive Google Ads actions
20 Jul 2026Credited contributor
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Promotions add Google Wallet and physical-store placements.
20 Jul 2026Credited contributor
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The Audiences interface gets a cleaner layout.
20 Jul 2026Credited contributor
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Google Tag Manager adds a guided setup for Google Ads conversions
13 Jul 2026Credited contributor
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Meta adds a Grouping view to Ads Manager
13 Jul 2026Credited contributor
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Emmanuel Flossie

Paid searchStrategy

6credited updates

See credited updates (6)

Merchant Center mileage allowance field applies to German vehicle finance listings
30 Sept 2026First contributor credited in newsletter
Credit source
Video guide: conversational attribute formatting for Google Shopping feeds
3 Aug 2026Shared by
Credit source
Ask Advisor reaches Google Merchant Centre
27 Jul 2026Credited contributor
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Google confirms the fix for the Shopify product ID bug
27 Jul 2026Credited contributor
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Merchant Centre changes how it handles blocked crawls
20 Jul 2026Credited contributor
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Google Shopping checkout links reach six more countries
13 Jul 2026Credited contributor
Credit source

Khushal Bherwani

Paid searchStrategy

6credited updates

See credited updates (6)

Google Search ads observed with separate URL and headline menus
2 Oct 2026First contributor credited in newsletter
Credit source
Three reported Bing ad-presentation tests highlight changing search labelling
2 Oct 2026First contributor credited in newsletter
Credit source
Bing sponsored-result test shows AI-written Trustpilot review lines
29 Sept 2026First contributor credited in newsletter
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Google tests Read more links in mobile Search ads
20 Jul 2026Credited contributor
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Bing labels a good time to buy using price history
13 Jul 2026Credited contributor
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Google tests a 3D animated product view in results
13 Jul 2026Credited contributor
Credit source

Natasha Kaurra

Paid searchStrategy

6credited updates

See credited updates (6)

Google business-name exception permits recognised brands on other domains
1 Oct 2026Supported by
Credit source
Customer Lifecycle Optimisation gets a dedicated conversion section
31 Aug 2026First contributor credited in newsletter
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Google schedules AI Max migration for ACA and broad-match campaigns
10 Aug 2026Credited contributor
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An Insights carousel replaces single recommendations
3 Aug 2026Credited contributor
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Target CPA and Target ROAS reappear as explicit bidding options
3 Aug 2026Credited contributor
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A High Engagement Ads setting appears for App campaigns
20 Jul 2026Credited contributor
Credit source

Oleksandr Kovalov

Retail media

6credited updates

See credited updates (6)

US Amazon Sponsored Products Campaigns Can Select Up to 10 Audiences
28 Sept 2026Shared by
Credit source
Amazon DSP expands automatic video deal selection to eight more markets
31 Aug 2026First contributor credited in newsletter
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The Manager Account API becomes generally available
24 Aug 2026First contributor credited in newsletter
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New EU packaging rules apply on Amazon from 12 August
17 Aug 2026Credited contributor
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Amazon expands Returnless Resolutions for FBA sellers
27 Jul 2026Credited contributor
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Amazon cuts China-based storage costs for US sellers.
20 Jul 2026Credited contributor
Credit source

Matias Axel Ramayo

Paid socialStrategy

5credited updates

See credited updates (5)

Reported Meta Ads Manager Monitoring rules column surfaces campaign alerts
30 Sept 2026First contributor credited in newsletter
Credit source
Meta tests an AI-led Campaigns table in Ads Manager
31 Aug 2026First contributor credited in newsletter
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Meta ships two more updates spotted this week
17 Aug 2026Credited contributor
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Campaign tree gains status dots with inline pause controls
10 Aug 2026Credited contributor
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Ads MCP server permissions become manageable in Business Suite
27 Jul 2026Credited contributor
Credit source

Adriaan Dekker

Paid searchStrategy

4credited updates

See credited updates (4)

Business logos can be added directly in Google Ads
24 Aug 2026Shared by
Credit source
TrueView consideration campaigns move to Video View Campaigns
24 Aug 2026Shared by
Credit source
Financial services verification expands to 13 more countries
17 Aug 2026Credited contributor
Credit source
Support forms let you pick the exact campaign
17 Aug 2026Shared by
Credit source

Chris Long

Strategy

4credited updates

See credited updates (4)

Research Finds More Google AI Overviews on Sampled Branded Queries
30 Sept 2026First contributor credited in newsletter
Credit source
Claude output now carries an invisible watermark
17 Aug 2026Credited contributor
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Merchant Centre rolls out an AI performance report.
20 Jul 2026Credited contributor
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Google shows AI Overviews on brand queries
13 Jul 2026Credited contributor
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Dario Zannoni

Paid searchCreativePaid social

4credited updates

See credited updates (4)

Google documents beta workflow for AI Search campaign localisation
2 Oct 2026First contributor credited in newsletter
Credit source
Asset Studio turns websites and ad assets into video
31 Aug 2026First contributor credited in newsletter
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Meta rebuilds lead quality optimisation around Sequenced Events
10 Aug 2026Credited contributor
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Meta ships seven Ads Manager updates in one week
10 Aug 2026Credited contributor
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Joey Bidner

Paid search

4credited updates

See credited updates (4)

Max CPC closes for new standalone automated campaigns on 1 October
24 Aug 2026Credited contributor
Credit source
Video build: a SKU-level Demand Gen ecommerce campaign
17 Aug 2026Credited contributor
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Video guide: conversational attribute formatting for Google Shopping feeds
3 Aug 2026Credited contributor
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Google says the budget-limited bidding change is not a broader update.
20 Jul 2026Credited contributor
Credit source

Linas Beliūnas

Retail mediaStrategy

4credited updates

See credited updates (4)

Anthropic publishes blueprints for shopping and merchant agents
7 Sept 2026Shared by
Credit source
Sergey Brin reportedly takes direct oversight of Gemini
10 Aug 2026Credited contributor
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Apple passes $5tn in market cap after sitting out the compute race
3 Aug 2026Credited contributor
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Europe pledges €10bn to become the "first AI Continent"
3 Aug 2026Credited contributor
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Matteo Zambon

StrategyMeasurement

4credited updates

See credited updates (4)

OpenAI launches a conversational Admin plugin for ChatGPT Work and Codex
31 Aug 2026First contributor credited in newsletter
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GA4 conversion windows accept any custom day count
17 Aug 2026Credited contributor
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Conversational Analytics lands in Looker Studio in preview
10 Aug 2026Credited contributor
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Microsoft Clarity launches Topic Insights
13 Jul 2026Credited contributor
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Thomas Höppner

Strategy

4credited updates

See credited updates (4)

The US DOJ backs Google's appeal against the EU's DMA fines
3 Aug 2026Credited contributor
Credit source
The EU fines Google €890m in its first DMA penalties
27 Jul 2026Credited contributor
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France's competition authority weighs in on agentic commerce.
20 Jul 2026Credited contributor
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The EU tells Google how to open Android and share search data.
20 Jul 2026Credited contributor
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Bia Camargo

Paid search

3credited updates

See credited updates (3)

Performance Max observation shows finished display-banner uploads
28 Sept 2026First contributor credited in newsletter
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Google prompts advertisers to reapply historical ROAS targets
7 Sept 2026First contributor credited in newsletter
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Performance Max product reporting pulls from all networks
20 Jul 2026Credited contributor
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Brais Calvo Vázquez

Measurement

3credited updates

See credited updates (3)

GA4 audience exports to Mailchimp appear in an early preview
7 Sept 2026First contributor credited in newsletter
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GA4 adds a campaign data import validation report
17 Aug 2026Credited contributor
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The GA4 SPY cheat sheet reaches version 2.0
17 Aug 2026Credited contributor
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Brodie Clark

Paid searchStrategy

3credited updates

See credited updates (3)

Google Shopping test places sponsored products in an organic-style grid
29 Sept 2026First contributor credited in newsletter
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Experiment: Bing free listings only appeared after ads were enabled
10 Aug 2026Credited contributor
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Ads start rolling out inside AI Mode
13 Jul 2026Credited contributor
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Claudia de Coux

Strategy

3credited updates

See credited updates (3)

Claude output now carries an invisible watermark
17 Aug 2026Credited contributor
Credit source
Cloudflare rolls out AI agent readiness and visibility tools
17 Aug 2026Credited contributor
Credit source
Google significantly updates its Crawl Budget documentation
27 Jul 2026Credited contributor
Credit source

Craig Graham

Strategy

3credited updates

See credited updates (3)

Conversion reporting adds a segmented tooltip with view-through data
27 Jul 2026Credited contributor
Credit source
Conversions arrives as a campaign objective
27 Jul 2026Credited contributor
Credit source
ChatGPT Ads adds audiences and launches in Japan and South Korea
13 Jul 2026Credited contributor
Credit source

Mike Ryan

Paid searchStrategy

3credited updates

See credited updates (3)

Rising Shopping CTR can hide falling ad impressions
7 Sept 2026Source author
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AI Max rewrites over a quarter of exact match impressions, smec data shows
27 Jul 2026Credited contributor
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The EU adds a €3 per-item fee on low-value parcels
13 Jul 2026Credited contributor
Credit source

Navah Hopkins

Paid search

3credited updates

See credited updates (3)

AI Max rolls out globally for Search campaigns
24 Aug 2026First contributor credited in newsletter
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Bulk editing arrives for disapproved assets
10 Aug 2026Credited contributor
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Microsoft Advertising launches a monthly product newsletter
10 Aug 2026Credited contributor
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Vita K.

Retail media

3credited updates

See credited updates (3)

Inventory groups reach Amazon DSP audio ad groups
24 Aug 2026Credited contributor
Credit source
Seller Assistant explains why a listing loses the Featured Offer
17 Aug 2026Credited contributor
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The EU Right to Repair Directive applies to Amazon orders from 31 July
10 Aug 2026Credited contributor
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Yash Mandlesha

Paid search

3credited updates

See credited updates (3)

Product titles report reveals AI-generated Shopping titles
31 Aug 2026First contributor credited in newsletter
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Product clicks and non-product clicks split shopping reporting
27 Jul 2026Credited contributor
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The Demand Gen Brand report starts rolling out
27 Jul 2026Credited contributor
Credit source

Aleyda Solís

Strategy

2credited updates

See credited updates (2)

ChatGPT citations shift away from listicles and Reddit
24 Aug 2026Credited contributor
Credit source
Claude output now carries an invisible watermark
17 Aug 2026Credited contributor
Credit source

Emirhan Bayutmuş

Paid socialPaid search

2credited updates

See credited updates (2)

Meta tests Personalised Sales Objectives in beta
17 Aug 2026Credited contributor
Credit source
Text disclaimers can now lead as the first ad description
3 Aug 2026Credited contributor
Credit source

Frederick Vallaeys

Paid search

2credited updates

See credited updates (2)

Optmyzr's Q2 benchmarks: ROAS reverses, and the brand moat closes
17 Aug 2026Credited contributor
Credit source
Google changes Smart Bidding for campaigns limited by budget
12 Aug 2026Credited contributor
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Greg Sterling

StrategyPaid search

2credited updates

See credited updates (2)

Ask Maps brings conversational local search to Google Maps
10 Aug 2026Credited contributor
Credit source
Ads now appear on 29% of commercial AI Mode queries
27 Jul 2026Credited contributor
Credit source

Jack Rowbotham

Strategy

2credited updates

See credited updates (2)

Copilot Cowork adds event triggers and browser automation.
20 Jul 2026Credited contributor
Credit source
GPT-5.6 rolls into Microsoft 365 Copilot
13 Jul 2026Credited contributor
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Jon Loomer

MeasurementPaid social

2credited updates

See credited updates (2)

Review Meta’s automatic event controls before relying on their signals
1 Sept 2026Analysis by
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Meta adds a ROAS goal to Maximise number of conversions
27 Jul 2026Credited contributor
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Luka Cempre

Strategy

2credited updates

See credited updates (2)

Scheduling BigQuery queries on the hour can run them twice
27 Jul 2026Credited contributor
Credit source
BigQuery adds multi-level aggregation
13 Jul 2026Credited contributor
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Mansour Norouzi

Retail media

2credited updates

See credited updates (2)

The deny list becomes the control panel for off-Amazon placements
17 Aug 2026Credited contributor
Credit source
Amazon clarifies how Item name and Item highlights affect search
3 Aug 2026Credited contributor
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Manuel Lodi

Paid search

2credited updates

See credited updates (2)

Microsoft rolls out demographic controls for Performance Max
7 Sept 2026Shared by
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A YouTube "subsequent views" conversion switches itself on
13 Jul 2026Credited contributor
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Martin Heubel

Retail media

2credited updates

See credited updates (2)

Guide: the correct Amazon Net PPM definition
10 Aug 2026Credited contributor
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Amazon tells 1P vendors it will reverse tariff cost increases.
20 Jul 2026Credited contributor
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Menachem Ani

Paid searchStrategy

2credited updates

See credited updates (2)

Google schedules AI Max migration for ACA and broad-match campaigns
10 Aug 2026Credited contributor
Credit source
Manufacturer Centre manual updates wind down as data moves to Merchant Centre [Reminder]
27 Jul 2026Credited contributor
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Prem Gupta

Retail media

2credited updates

See credited updates (2)

Amazon extends Sponsored Products to third-party sites and apps
10 Aug 2026Credited contributor
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Store pages gain section-level performance reporting
3 Aug 2026Credited contributor
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Vanessa Hung

Retail media

2credited updates

See credited updates (2)

Amazon folds seller support into Seller Assistant
17 Aug 2026Credited contributor
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Amazon drops the seller-performance gate on the Featured Offer
13 Jul 2026Credited contributor
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Aaron Levy

Paid search

1credited update

See credited updates (1)

Google changes Smart Bidding for campaigns limited by budget
12 Aug 2026Credited contributor
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Adam Gerber

Measurement

1credited update

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Meta adds outcome comparisons to Ads Manager’s activity history
7 Sept 2026First contributor credited in newsletter
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Adam Treboutat

Strategy

1credited update

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Ad Strength shows no correlation with CPA across 3,900 ads
10 Aug 2026Credited contributor
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Aleksejus Podpruginas

Paid search

1credited update

See credited updates (1)

Performance Max adds channel-level asset diagnostics
13 Jul 2026Credited contributor
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Alex Brownsell

Strategy

1credited update

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WARC charts YouTube's slowing ad growth
20 Jul 2026Credited contributor
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Alexander Swade

Retail media

1credited update

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Amazon tests an AI Targeting Strategy for Sponsored Products
27 Jul 2026Credited contributor
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Ameet Khabra

Paid search

1credited update

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Google changes Smart Bidding for campaigns limited by budget
12 Aug 2026Credited contributor
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Annie-Mai Hodge

Retail media

1credited update

See credited updates (1)

YouTube doubles the watch hours required for monetisation
17 Aug 2026Credited contributor
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Anthony Blatner

Paid social

1credited update

See credited updates (1)

LinkedIn Ads adds company size, revenue, and device targeting
13 Jul 2026Credited contributor
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Anu Adegbola

Paid search

1credited update

See credited updates (1)

Google removes a lifetime-spend requirement for lead form assets
27 Jul 2026Credited contributor
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Artem Gladkikh

Paid search

1credited update

See credited updates (1)

Ads now appear on 29% of commercial AI Mode queries
27 Jul 2026Credited contributor
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Ash Shah

Retail media

1credited update

See credited updates (1)

Amazon's Q2 passes $200bn with essentials quietly leading
10 Aug 2026Credited contributor
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Ben Fisher

Paid search

1credited update

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A business-photo verification option appears in Google profiles
7 Sept 2026First contributor credited in newsletter
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Bertrand Seguin

Strategy

1credited update

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Apple passes $5tn in market cap after sitting out the compute race
3 Aug 2026Credited contributor
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Bibek Dhakal

Strategy

1credited update

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ChatGPT Ads prepare for the EU with an updated privacy policy
17 Aug 2026Credited contributor
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Bo Royal

Paid search

1credited update

See credited updates (1)

Missed and subsequent LSA calls become chargeable on 1 October
31 Aug 2026First contributor credited in newsletter
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Bob Meijer

Creative

1credited update

See credited updates (1)

Merchant Centre accepts up to five lifestyle images per product
31 Aug 2026First contributor credited in newsletter
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Bradley Sutton

Retail media

1credited update

See credited updates (1)

Search-click behaviour holds steady as Alexa replaces Rufus.
20 Jul 2026Credited contributor
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Carlos Romero

Strategy

1credited update

See credited updates (1)

ChatGPT Ads expands into Brazil and Mexico
10 Aug 2026Credited contributor
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Dan Taylor

Paid search

1credited update

See credited updates (1)

Google announces AI Max experiments across Search campaigns
20 Aug 2026Credited contributor
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Daniel Sodkiewicz

Retail media

1credited update

See credited updates (1)

TikTok joins Amazon and Walmart in third-party fulfilment
10 Aug 2026Credited contributor
Credit source

Darshak P.

Measurement

1credited update

See credited updates (1)

GA4 adds direct product-link flows for paid-social platforms
24 Aug 2026Credited contributor
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Denie Geertzen

Paid search

1credited update

See credited updates (1)

Google Ads requires an EU political ads declaration
17 Aug 2026Credited contributor
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Derek Perkins

Strategy

1credited update

See credited updates (1)

Google rolls out /goto? redirects across Search-result links
31 Aug 2026First contributor credited in newsletter
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Elizabeth Reid

Strategy

1credited update

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AI Overviews and AI Mode launch in France
27 Jul 2026Credited contributor
Credit source

Elvinas Karalis

Measurement

1credited update

See credited updates (1)

A GA4 change inflates Direct revenue from 2 August
10 Aug 2026Credited contributor
Credit source

Felix Duerler

Creative

1credited update

See credited updates (1)

Google adds AI labelling controls for video ads
31 Jul 2026Credited contributor
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Garrett Sussman

Strategy

1credited update

See credited updates (1)

ChatGPT is buying traffic from the search platform it competes with
24 Aug 2026Credited contributor
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Glenn Gabe

Strategy

1credited update

See credited updates (1)

French publishers sue Google over AI Overviews
17 Aug 2026Credited contributor
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Guillaume Rufenacht

Strategy

1credited update

See credited updates (1)

ChatGPT Ads expands into Brazil and Mexico
10 Aug 2026Credited contributor
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Hadia Arif

Retail media

1credited update

See credited updates (1)

The new Seller Central becomes mandatory and irreversible
10 Aug 2026Credited contributor
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Hamza Muneer

Retail media

1credited update

See credited updates (1)

Amazon retires its Sponsored Ads reports for unified reporting
13 Jul 2026Credited contributor
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Heidi Sturrock

Paid search

1credited update

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Google tests channel value controls for Performance Max
31 Aug 2026First contributor credited in newsletter
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Hiroki Tanaka

Creative

1credited update

See credited updates (1)

Product images below 500 × 500 pixels face disapproval in 2027
24 Aug 2026First contributor credited in newsletter
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Hisham Dakkak

Strategy

1credited update

See credited updates (1)

Shared Claude conversations were indexed by Google
3 Aug 2026Credited contributor
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Isaac Gross

Retail media

1credited update

See credited updates (1)

Negative keywords come to Walmart Advertising
27 Jul 2026Credited contributor
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Jack Hepp

Paid search

1credited update

See credited updates (1)

Google acknowledges an LSA bug after reports of account disruption
7 Sept 2026First contributor credited in newsletter
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Jamie Indigo

Strategy

1credited update

See credited updates (1)

Search Console adds a control to keep content out of AI features
13 Jul 2026Credited contributor
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Jerome Dangu

Paid search

1credited update

See credited updates (1)

EU financial advertiser verification starts rolling out
27 Jul 2026Credited contributor
Credit source

Jessica Wright

Retail media

1credited update

See credited updates (1)

Amazon enforces its AI-generated human imagery rules now
27 Jul 2026Credited contributor
Credit source

Josh Silverbauer

Measurement

1credited update

See credited updates (1)

Google Tag Manager adds tag-type filtering.
20 Jul 2026Credited contributor
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Julie Friedman Bacchini

Paid search

1credited update

See credited updates (1)

Google flags recommendations that advertisers have already dismissed
7 Sept 2026First contributor credited in newsletter
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Julius Fedorovicius

Measurement

1credited update

See credited updates (1)

GA4 adds native dashboards to Reports
31 Aug 2026First contributor credited in newsletter
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Juozas Kaziukėnas -

Retail media

1credited update

See credited updates (1)

ChatGPT carousel reporting adds product-card visibility
7 Sept 2026First contributor credited in newsletter
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Jyll Saskin Gales

Paid search

1credited update

See credited updates (1)

ChatGPT appears in Google Ads auction insights
3 Aug 2026Credited contributor
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Karm Shah

Retail media

1credited update

See credited updates (1)

A dedicated Ad Groups tab arrives in Amazon Ads
10 Aug 2026Credited contributor
Credit source

Leonard Raleigh

Paid search

1credited update

See credited updates (1)

Google says some out-of-area Local Services Ads are working as intended
1 Oct 2026First contributor credited in newsletter
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Lucy Guest

Paid social

1credited update

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TikTok prompts an ad-free subscription feed
13 Jul 2026Credited contributor
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Madison Mills

Retail media

1credited update

See credited updates (1)

Yelp licenses its reviews to OpenAI for ChatGPT recommendations
27 Jul 2026Credited contributor
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Maggie Humphrey

Paid search

1credited update

See credited updates (1)

Google says the budget-limited bidding change is not a broader update.
20 Jul 2026Credited contributor
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Mahmudul Hasan

Retail media

1credited update

See credited updates (1)

Amazon opens Q4 deal submissions with bulk creation
13 Jul 2026Credited contributor
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Marcin Wsół

Paid search

1credited update

See credited updates (1)

Legacy video campaigns auto-upgrade to multi-format from September
3 Aug 2026Credited contributor
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Marin Istvanic

Paid social

1credited update

See credited updates (1)

Highest Volume bidding pairs with a min ROAS goal in beta
20 Jul 2026Credited contributor
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Matt Navarra

Paid social

1credited update

See credited updates (1)

LinkedIn adds an official label for AI slop
3 Aug 2026Credited contributor
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Matthias Zehler

Paid search

1credited update

See credited updates (1)

An Ad Preview Hub arrives for Performance Max
10 Aug 2026Credited contributor
Credit source

Max Sinclair

Retail media

1credited update

See credited updates (1)

Walmart rewrites content rules for AI-driven shopping.
20 Jul 2026Credited contributor
Credit source

Mery Hayles

Paid search

1credited update

See credited updates (1)

Ads answer 73.6% of shopping questions, logging shows
10 Aug 2026Credited contributor
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Michel van Luijtelaar

Paid search

1credited update

See credited updates (1)

Book Online buttons extend into Search and Performance Max
31 Aug 2026First contributor credited in newsletter
Credit source

Mila Dubykivska

Retail media

1credited update

See credited updates (1)

Amazon Warehousing and Distribution launches in Europe
24 Aug 2026Credited contributor
Credit source

Miqdad Jaffer

Strategy

1credited update

See credited updates (1)

OpenAI launches Presence for managing live agents
27 Jul 2026Credited contributor
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Murad Elgendy

Retail media

1credited update

See credited updates (1)

Subscribe & Save reporting adds retention tiers
10 Aug 2026Credited contributor
Credit source

Nayan Prakash

Paid search

1credited update

See credited updates (1)

Keyword-rich anchor text links appear in ad descriptions
10 Aug 2026Credited contributor
Credit source

Nicolas Martinez

Retail media

1credited update

See credited updates (1)

Amazon opens Q4 deal submissions with bulk creation
13 Jul 2026Credited contributor
Credit source

Nona Grigoryan

Strategy

1credited update

See credited updates (1)

Reddit launches a free-form ad generator in beta
3 Aug 2026Credited contributor
Credit source

Onur Ozcan

Creative

1credited update

See credited updates (1)

Launch check: review ChatGPT’s text customisation default
7 Sept 2026Guide author
Credit source

Peter Quadrel

Paid social

1credited update

See credited updates (1)

Placement exclusions move away from the ad-set level
24 Aug 2026Credited contributor
Credit source

Philipp Klöckner

Retail media

1credited update

See credited updates (1)

Alphabet posts a $112bn quarterly net profit
27 Jul 2026Credited contributor
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Ramazan Tugay Kahraman

Strategy

1credited update

See credited updates (1)

Apple commits to neutral ATT consent prompts
24 Aug 2026Credited contributor
Credit source

Sadman Shahadat

Measurement

1credited update

See credited updates (1)

Microsoft opens its Conversions API to advertisers
13 Aug 2026Credited contributor
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Seth Preston

Strategy

1credited update

See credited updates (1)

HubSpot adds a maximum limit on Marketing Contacts
10 Aug 2026Credited contributor
Credit source

Shane O'Leary

Strategy

1credited update

See credited updates (1)

Uber Advertising passes a $2.5bn run-rate
10 Aug 2026Credited contributor
Credit source

Shauvik Kumar

Measurement

1credited update

See credited updates (1)

A help doc arrives for offline conversions with GBRAID
3 Aug 2026Credited contributor
Credit source

Simo Ahava

Measurement

1credited update

See credited updates (1)

Google Tag Manager fixes containers installed on the wrong path
13 Jul 2026Credited contributor
Credit source

Simone Parodi

Paid search

1credited update

See credited updates (1)

A 4,827-word Google Merchant Centre audit framework
17 Aug 2026Credited contributor
Credit source

Tanay M.

Retail media

1credited update

See credited updates (1)

Amazon Ads dashboard adds 12-month and quarter-to-date views
31 Aug 2026First contributor credited in newsletter
Credit source

Tanvi Mehta Krensel

Strategy

1credited update

See credited updates (1)

Australia opens consultation on its next privacy reform bill
7 Sept 2026Shared by
Credit source

Todd M. Piechowski

Paid search

1credited update

See credited updates (1)

Ads answer 73.6% of shopping questions, logging shows
10 Aug 2026Credited contributor
Credit source

Tomek Rudzki

Strategy

1credited update

See credited updates (1)

ChatGPT citations shift away from listicles and Reddit
24 Aug 2026Credited contributor
Credit source

Vasant Chaudhary

Paid search

1credited update

See credited updates (1)

Customer acquisition gains a "Report on new customers acquired" option
10 Aug 2026Credited contributor
Credit source

Vijay Chauhan

Strategy

1credited update

See credited updates (1)

The AI performance report reaches more Search Console accounts
3 Aug 2026Credited contributor
Credit source

Vishal

Measurement

1credited update

See credited updates (1)

Google Ads adds a Leads section for hosted form submissions
20 Jul 2026Credited contributor
Credit source

Vladimir Hanzlik

Paid social

1credited update

See credited updates (1)

Gemini gains ground on ChatGPT
13 Jul 2026Credited contributor
Credit source

Vojtěch Audy

Paid search

1credited update

See credited updates (1)

Policy Manager moves into Admin and adds an Ads tab
31 Aug 2026First contributor credited in newsletter
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How recognition is counted

Each distinct update within the selected period counts once per named contributor, even when the person has several roles or the same update appears more than once. Only sourced credits are included. Publishers, incidental mentions and future-dated updates are excluded.

Last 30 days and Last 90 days include today and the preceding 29 or 89 calendar days in Europe/London, bounded to 1 January of the selected year. Year to date starts on 1 January. The recorded report date determines the period, or the first newsletter coverage date when the original date is unconfirmed. Later edits and repeated coverage do not restart it. Lifetime includes every available date in this newsletter collection through today. The historical 2025 recognition remains a separate published archive. Totals cover the selected period across all topics.

Original observations, shared reporting, authored analysis and official clarifications all receive credit. The original role is shown beside every source. Counts describe contribution frequency within this collection, not the importance or quality of a person’s work. Topic filters recalculate counts and ranks within that topic; searching for a name preserves those ranks.

609 individual updates are currently available in this period; 315 have named contributor credits. The 2025 tab uses the publisher’s weekly mention counts and is not directly comparable.