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PAID MEDIA COLLECTIVE

Leaderboard

Meet the contributors, explore yearly recognition and follow the community’s progress.

RECOGNITION ACROSS THE COLLECTIVE

Good work adds up.

Sourced contributions across eight libraries. Points recognise the recorded work and role, without implying a measure of expertise.

How points work

All available published work through 2026-10-11 · Europe/London

666contributors

1,473distinct works

8,086contribution points

Full contributor ranking

Explore the points, original sources and credited work behind each position.

666 matching contributors · Page 3 of 67

Most contribution points first

Points are recalculated from the published libraries and each person’s sourced role. They are not lifetime achievement awards. Account activity, verified expert claims and earned member levels remain in member rankings.

18 credited worksBased on published source evidence

Newsfeed

Points & credited workView 18 worksHide details

Points by section

How credits count

Newsfeed

72pts

18 credited works

These uncapped points describe sourced contributions in the PMC collection. Expertise is not assessed here, and external discussions are not member engagement. Member achievement points and levels are recorded separately.

Credited work 18

Newest recorded dates first

Newsfeed2 Oct 2026
Google documents beta workflow for AI Search campaign localisation
Shared the work
Source credit: First contributor credited in newsletter
Credit source 1 Credit source 2
+4pts
Newsfeed31 Aug 2026
Asset Studio turns websites and ad assets into video
Shared the work
Source credit: First contributor credited in newsletter
Credit source
+4pts
Newsfeed10 Aug 2026
Meta rebuilds lead quality optimisation around Sequenced Events
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed10 Aug 2026
Meta ships seven Ads Manager updates in one week
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 14 more worksShow fewer works

Newsfeed6 Jul 2026
Attributed brand search conversions arrive as a Google Ads metric
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Jul 2026
Meta adds a Recommended Setup for awareness objectives
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed18 May 2026
Help-page update clarifies primary conversion actions not used for optimisation
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed11 May 2026
Uploaded display banners now serve through Demand Gen on the Google Display Network
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed27 Apr 2026
Image to Animation tool spotted in Google Ads ahead of Marketing Live
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed27 Apr 2026
Uploaded Display Ads are now available in Demand Gen campaigns
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Mar 2026
Meta announces format selection is changing
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Mar 2026
Meta folds Collection Ads into other ad formats
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed23 Feb 2026
[Reminder] Demand Gen Lookalikes shift from strict targeting to suggestion mode.
Shared the work
Source credit: First contributor credited in newsletter
Credit source
+4pts
Newsfeed16 Feb 2026
Demand Gen Lookalike audiences are changing in March
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Feb 2026
Meta redesigns Placement Customisation into "Media Pool" workflow
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed26 Jan 2026
Google Ads launches multi-campaign experiments [Beta]
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed12 Jan 2026
Google launches Performance Max A/B testing for assets [Beta]
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source 1 Credit source 2
+4pts
Newsfeed5 Jan 2026
Google reduces the minimum audience size to 100 users across all networks and segment types.
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

12 credited worksBased on published source evidence

Newsletters Newsfeed

Points & credited workView 12 worksHide details

Points by section

How credits count

Newsletters

10pts

1 credited work

Newsfeed

44pts

11 credited works

Credited work 12

Newest recorded dates first

Newsletters11 Sept 2026
Geekout Newsletter
Created the work
Source credit: Newsletter author
Credit source 1 Credit source 2
+10pts
Newsfeed3 Aug 2026
LinkedIn adds an official label for AI slop
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Jul 2026
Instagram and Threads let users edit their own algorithms
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed29 Jun 2026
LinkedIn launches a Creator Marketplace
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 8 more worksShow fewer works

Newsfeed29 Jun 2026
LinkedIn tests collaborative posts
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source 1 Credit source 2
+4pts
Newsfeed29 Jun 2026
The UK's under-16 social media ban forces a rethink of teen marketing
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source 1 Credit source 2
+4pts
Newsfeed21 Jun 2026
LinkedIn adds GIFs to comments
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
LinkedIn adds an in-network versus out-of-network Reach metric
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
Meta launches seven premium subscription tiers across its apps
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed26 May 2026
Facebook launches Forum app to compete with Reddit
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed18 May 2026
LinkedIn launches paid power-user advice product
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Apr 2026
Instagram tests paid subscription tier "Instagram Plus" in the Philippines and Mexico
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

11 credited worksBased on published source evidence

Newsletters Newsfeed

Points & credited workView 11 worksHide details

Points by section

How credits count

Newsletters

10pts

1 credited work

Newsfeed

40pts

10 credited works

Credited work 11

Newest recorded dates first

Newsletters29 Sept 2026
Amazon Digest for Brands
Created the work
Source credit: Newsletter author
Credit source 1 Credit source 2
+10pts
Newsfeed28 Sept 2026
US Amazon Sponsored Products Campaigns Can Select Up to 10 Audiences
Shared the work
Source credit: Shared by
Credit source 1 Credit source 2
+4pts
Newsfeed31 Aug 2026
Amazon DSP expands automatic video deal selection to eight more markets
Shared the work
Source credit: First contributor credited in newsletter
Credit source
+4pts
Newsfeed24 Aug 2026
The Manager Account API becomes generally available
Shared the work
Source credit: First contributor credited in newsletter
Credit source
+4pts

Show 7 more worksShow fewer works

Newsfeed17 Aug 2026
New EU packaging rules apply on Amazon from 12 August
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed27 Jul 2026
Amazon expands Returnless Resolutions for FBA sellers
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed20 Jul 2026
Amazon cuts China-based storage costs for US sellers.
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed26 May 2026
Amazon shows review highlights directly in search results
Provided a clarification or correction
Source credit: Supported by
Credit source
+4pts
Newsfeed11 May 2026
Amazon opens Marketing Mix Modelling API to all advertisers
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed5 May 2026
Amazon adds High Price label to product listings
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed5 May 2026
Amazon List Price validation goes live
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

12 credited worksBased on published source evidence

Newsfeed

Points & credited workView 12 worksHide details

Points by section

How credits count

Newsfeed

48pts

12 credited works

Credited work 12

Newest recorded dates first

Newsfeed27 Jul 2026
Amazon tests an AI Targeting Strategy for Sponsored Products
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed15 Jun 2026
Amazon adds a bulk-sheet feature for off-Amazon spend control
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
Amazon auto-enables AI-assembled video on Sponsored Products
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
Amazon makes its 1P paid-feature datasets free to query until year-end
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 8 more worksShow fewer works

Newsfeed20 Apr 2026
Amazon Bulk Operations renames all export files to "BulkSheetExport"
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Apr 2026
Amazon Prime Day 2026 introduces a 60-day pricing rule and an updated deal fee structure
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed30 Mar 2026
Amazon introduces "Lowest Price in 90 Days" badge during Big Spring Sale
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Mar 2026
Amazon adds AI Summary to campaign dashboards
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
Amazon Ads releases MCP Server for agentic API access
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
Amazon reports record Q4 2025: ad revenue up 23%, CapEx guidance hits $200B for 2026
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
Google Workspace integrates Workspace Studio in beta
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed19 Jan 2026
Amazon announces enhanced attribute model for view-based campaign measurement
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

5 credited worksBased on published source evidence

Articles Videos

Points & credited workView 5 worksHide details

Points by section

How credits count

Articles

40pts

4 credited works

Videos

8pts

1 credited work

Credited work 5

Newest recorded dates first

Articles15 Sept 2026
Decide what a ChatGPT Ads test is meant to prove
Created the work
Source credit: Article author
Credit source
+10pts
Articles8 Sept 2026
Why early ChatGPT Ads results are hard to benchmark
Created the work
Source credit: Article author
Credit source
+10pts
Articles31 Aug 2026
Improve the signals your advertising automation learns from
Created the work
Source credit: Article author
Credit source
+10pts
Articles4 Aug 2026
Read paid-search benchmarks against the right calendar
Created the work
Source credit: Article author
Credit source
+10pts

Show 1 more workShow fewer works

Videos5 Jun 2026
How Brooke Osmundson Manages Multiple Google Ads Accounts Without a Large Team
Guest appearance
Source credit: Video guest appearance
Credit source
+8pts

12 credited worksBased on published source evidence

Newsfeed

Points & credited workView 12 worksHide details

Points by section

How credits count

Newsfeed

48pts

12 credited works

Credited work 12

Newest recorded dates first

Newsfeed17 Aug 2026
Meta tests Personalised Sales Objectives in beta
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed3 Aug 2026
Text disclaimers can now lead as the first ad description
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Jul 2026
Non-skippable in-stream ads extend to 60 seconds in beta
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
TikTok adds Series Promotion for episodic entertainment content
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 8 more worksShow fewer works

Newsfeed5 May 2026
Google Ads adds the Results tab to Recommendations
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed5 May 2026
Meta refreshes campaign setup interface with simpler objective structure
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed13 Apr 2026
Meta AI can generate an instant form from an existing website lead form
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed6 Apr 2026
Meta Lead Ads Automated Lead Delivery is now configurable at the ad level
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed23 Mar 2026
Meta releases Creative Video Generation with AI in beta
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Mar 2026
Marketing Messages on WhatsApp spotted as a new Meta placement
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
TikTok Ads adds a 15-second views optimisation goal for Video Views campaigns
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed19 Jan 2026
Meta Ads introduces Business AI breakdown for conversion attribution
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

6 credited worksBased on published source evidence

Articles Books Podcasts

Points & credited workView 6 worksHide details

Points by section

How credits count

Articles

30pts

3 credited works

Books

8pts

2 credited works

Podcasts

8pts

1 credited work

Credited work 6

Newest recorded dates first

Articles25 Sept 2026
What reliable AI infrastructure means for PPC
Created the work
Source credit: Article author
Credit source
+10pts
Articles24 Sept 2026
Does AI-assisted content make the reader’s job easier?
Created the work
Source credit: Article author
Credit source
+10pts
Articles8 Sept 2026
Why questioning AI still matters in PPC
Created the work
Source credit: Article author
Credit source
+10pts
BooksPublication date unconfirmed
Ponderings of a PPC Professional
Created the work
Source credit: Book author
Credit source
+4pts

Show 2 more worksShow fewer works

PodcastsPublication date unconfirmed
PPC Ponderings Podcast
Show hosting
Source credit: Podcast show host
Credit source
+8pts
BooksPublication date unconfirmed
Stop the Scale
Created the work
Source credit: Book author
Credit source
+4pts

10 credited worksBased on published source evidence

Articles Newsfeed

Points & credited workView 10 worksHide details

Points by section

How credits count

Articles

10pts

1 credited work

Newsfeed

36pts

9 credited works

Credited work 10

Newest recorded dates first

Articles17 Sept 2026
Reading the evidence on Smart Bidding and budget limits
Created the work
Source credit: Article author
Credit source
+10pts
Newsfeed27 Jul 2026
AI Max rewrites over a quarter of exact match impressions, smec data shows
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed13 Jul 2026
The EU adds a €3 per-item fee on low-value parcels
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed13 Apr 2026
JD Group completes its first month in Europe
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 6 more worksShow fewer works

Newsfeed30 Mar 2026
Amazon dominates Western Europe while Temu wins central and eastern markets
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Mar 2026
Global State of PPC 2026 report published
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Mar 2026
AI Max Guide: 18-page report published
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed2 Feb 2026
Performance Max network segmentation is now available via API v23
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed19 Jan 2026
Smarter Ecommerce releases free Google Ads Benchmarks dashboard
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed12 Jan 2026
Google Ads synthetic keywords spotted in the wild for AI Max campaigns
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

11 credited worksBased on published source evidence

Newsfeed

Points & credited workView 11 worksHide details

Points by section

How credits count

Newsfeed

44pts

11 credited works

Credited work 11

Newest recorded dates first

Newsfeed17 Aug 2026
French publishers sue Google over AI Overviews
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed29 Jun 2026
Google says good SEO is good GEO
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed21 Jun 2026
Microsoft expands its Advertising MCP server to an open pilot
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed1 Jun 2026
ChatGPT Ads roll out conversion-optimised CPA campaigns from early June
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 7 more worksShow fewer works

Newsfeed1 Jun 2026
Google brings Preferred Sources into AI Overviews and AI Mode
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed1 Jun 2026
Google posts official LLMs.txt documentation on the Chrome Developers site
Provided a clarification or correction
Source credit: Supported by
Credit source
+4pts
Newsfeed27 Apr 2026
Glenn Gabe surfaces key takeaways from Google Search Central Live Toronto
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed2 Mar 2026
Google to test vertical search changes in Europe ahead of EU fines
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed2 Mar 2026
Reddit is surging in coupon search visibility
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
ChatGPT source code reveals ad references ahead of launch
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed12 Jan 2026
Reminder: Google Search Console links report has limited backlink visibility
Provided a clarification or correction
Source credit: Supported by
Credit source
+4pts

11 credited worksBased on published source evidence

Newsfeed

Points & credited workView 11 worksHide details

Points by section

How credits count

Newsfeed

44pts

11 credited works

Credited work 11

Newest recorded dates first

Newsfeed17 Aug 2026
The deny list becomes the control panel for off-Amazon placements
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed29 Jun 2026
Prime Day 2026 opens softer than 2025, according to the early reads
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed8 Jun 2026
Amazon makes its 1P paid-feature datasets free to query until year-end
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed11 May 2026
Amazon adds Reorder Performance and AI Insights to Subscribe & Save dashboard
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Show 7 more worksShow fewer works

Newsfeed5 May 2026
Amazon tests the Hear the Highlights AI podcast feature on product pages
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Mar 2026
Sponsored Brands Collections are now live with automatic and manual options
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Feb 2026
Amazon adds frequency cap messaging to Sponsored Products
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Feb 2026
Amazon Ads adds "All Tools" tab to surface available features
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed16 Feb 2026
Amazon warns sellers about "Frequently Returned" badge
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed9 Feb 2026
Amazon Sponsored Products tests automatic ROAS optimisation in rule-based bidding
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts
Newsfeed2 Feb 2026
Amazon Sponsored Brands now supports 3 to 10 products per ad with AI curation
Newsletter credit; activity unspecified
Source credit: Credited contributor
Credit source
+4pts

Reconciliation & coverage

One person earns one credit for each distinct work, even when it appears in several sections or newsletter editions. Explicit source authors, hosts and contributor credits qualify. Organisations, incidental mentions, unconfirmed identities and template material do not.

Date ranges use Europe/London calendar days and original work dates. Year to date starts on 1 January; 30 and 90 day views stay within the selected year. Lifetime includes older work and work without an exact date. 210 undated credits are excluded from recent windows. Editing or rechecking a source does not restart its date.

Source rankings use uncapped contribution points under the current rules. They do not use member pillar weights or award member levels. Equal points share a rank. A name search preserves positions; section filters recalculate them. Podcast hosting is credited once per show, without multiplying it by every imported episode.

Connect your account to your contributor profile through identity verification. Verified owners in the lifetime Top 100 with contribution points can endorse. Credits do not grant moderation access. The 2025 archive retains its original weekly mention figures.

Newsfeed1046 works · 1148 credits

Resources6 works · 6 credits

Scripts20 works · 21 credits

Articles28 works · 45 credits

Guides & insights22 works · 33 credits

Newsletters19 works · 21 credits

Videos124 works · 126 credits

Podcasts74 works · 111 credits

Books81 works · 119 credits

Conversations53 works · 53 credits